**Executive Summary**
The Ministry of Micro, Small and Medium Enterprises (MSME) has signed a Memorandum of Understanding (MoU) with Amazon Seller Services Private Ltd. The agreement aims to onboard artisans enrolled under the PM Vishwakarma Scheme onto Amazon’s online marketplace, enhancing their product visibility and expanding their customer base. PM Vishwakarma beneficiaries also participated in the Amazon Smbhav Summit 2025 held on 10th December 2025 in New Delhi.
**Key Points / Main Content**
* **Purpose of the MoU:**
* Enable artisans enrolled under the PM Vishwakarma Scheme to access online markets.
* Enhance product visibility and expand customer base across India.
* **PM Vishwakarma Scheme Details:**
* Launched on 17th September 2023.
* Provides holistic end-to-end support to registered artisans.
* Focuses on improving product quality through skill training, modern toolkits, market reach, and access to credit.
* Aims to strengthen traditional skills passed down through generations.
* **Amazon's Role:**
* Facilitate the onboarding of eligible Vishwakarma artisans onto its online marketplace.
* Strengthen visibility for handmade products through Amazon's Karigar initiative.
* Support artisans engaged in traditional product-based trades (carpentry, pottery, metalsmithing, goldsmithing, sculpture, tailoring, etc.).
* **MSME's Role:**
* Assist in obtaining necessary approvals, registrations, and clearances from relevant departments as per existing rules.
**Impact Analysis**
**PM Vishwakarma Artisans**
* **Impact:** Increased access to online markets and expanded customer base, enhanced product visibility, improved skill training, and access to credit, promotion of products on a national and global scale.
* **Action Required:** Participate in the PM Vishwakarma scheme and prepare to onboard onto the Amazon marketplace.
**Ministry of MSME**
* **Impact:** Supports the vision of Viksit Bharat & Atmanirbhar Bharat through the empowerment of grassroots traditional artisans and craftspeople.
* **Action Required:** Assist artisans with necessary approvals, registrations, and clearances, collaborate with Amazon to support artisans.
**Amazon**
* **Impact:** Supports the digitization of artisans and provides a platform for promoting India's rich handicraft heritage.
* **Action Required:** Facilitate the onboarding of artisans, strengthen visibility for handmade products through the Karigar initiative.
Key Entities Referenced
PM Vishwakarma Scheme: A scheme to support artisans registered under it by improving product quality, expanding market reach, and enabling access to credit.
Ministry of Micro, Small and Medium Enterprises (MSME): The ministry responsible for signing the MoU with Amazon to strengthen market access for artisans enrolled under the PM Vishwakarma Scheme.
Amazon: The e-commerce company collaborating with the Ministry of MSME to onboard Vishwakarma artisans onto its marketplace and provide enhanced visibility.
Viksit Bharat & Atmanirbhar Bharat: National visions supported by the collaboration between MSME and Amazon to empower artisans through digital platforms.
Karigar: Amazon's initiative showcasing India's rich handicraft heritage and supporting digitization of artisans, which will be leveraged through this partnership.
Ministry of Micro,Small & Medium Enterprises
Ministry of Micro, Small and Medium
Enterprises (MSME) signs MoU with Amazon to
Strengthen Market Access for PM Vishwakarma
Artisans
Amazon to facilitate onboarding of eligible Vishwakarma
artisans onto its online marketplace
Significant step towards enhancing the presence of
traditional artisans through digital e-commerce platform,
supporting the vision of Viksit Bharat & Atmanirbhar Bharat
प्रव तथ: 12 DEC 2025 3:15PM by PIB Delhi
The Ministry of Micro, Small and Medium Enterprises has signed a Memorandum of Understanding
(MoU) with Amazon Seller Services Private Ltd. to enable artisans enrolled under the PM
Vishwakarma Scheme to access online markets, enhance product visibility and expand their
customer base across India. The MoU was signed by the Office of the Development Commissioner
(MSME) and the Amazon team at Nirman Bhawan, New Delhi.
The PM Vishwakarma Scheme, launched on 17th September 2023, provides holistic end-to-end
support to artisans registered under PM Vishwakarma. The scheme focuses on improving product
quality through skill training and modern toolkit, expanding market reach, enabling access to credit,
and strengthening traditional skills passed down through generations under the guru-shishya
parampara.
Through this MoU, Amazon will collaborate with the Ministry of MSME to support artisans
engaged in traditional product-based trades such as carpentry, pottery, metalsmithing, goldsmithing,
sculpture, tailoring, locksmithing, basket/mat/coir making, doll and toy making, garland making,
cobbler work, etc.Under this partnership:
Amazon will facilitate onboarding of eligible Vishwakarma artisans onto its online marketplace
MoMSME will assist in obtaining necessary approvals, registrations and clearances from relevant
departments as per existing rules.
The partnership will also strengthen visibility for handmade products through Amazon’s Karigar
initiative, which showcases India’s rich handicraft heritage and supports digitization of artisans.
This collaboration is a significant step towards enhancing the presence of traditional artisans
through digital e-commerce platform, promoting their products on national and global scale, and
supporting the vision of Viksit Bharat and Atmanirbhar Bharat through empowerment of grassroots
traditional artisans and craftpeople.
PM Vishwakarma beneficiaries also participated in the booth at the Amazon Smbhav Summit 2025
held on 10th December 2025 in New Delhi. The summit provided an opportunity for sellers
interested in the PM Vishwakarma Scheme to learn about the initiative and explore ways to connect
with and support Vishwakarma artisans.
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