The Ministry of Micro, Small & Medium Enterprises (MSME), Government of India, has commenced the "Special Campaign 5.0" from October 2nd to October 31st, 2025, to meet the goals of institutionalizing Swachhata and minimizing pendency across its offices nationwide. The focus of the 2025 campaign is on field/outstation offices responsible for service delivery or having public interface; and disposal of e-waste generated in government offices in compliance of E-waste Management Rules 2022 issued by Ministry of Environment.
The campaign consists of two phases: a Preparatory Phase (September 16th to September 30th, 2025) focusing on setting specific targets, including the identification of cleanliness campaign sites & e-waste, planning for space management and office beautification, recognizing scrap and redundant items, and identifying pending references and State-level matters for resolution and an Implementation Phase (October 2nd to October 31st, 2025) focusing on the execution of planned activities.
Key steps taken include:
* Appointment of Nodal Officers to coordinate and monitor the Campaign's activities.
* Successful Identification of Key Tasks, such as identifying cleanliness campaign sites & e-waste, removing redundant materials, and addressing pending references.
* Awareness Initiatives: Banners and standees promoting the Campaign have been displayed in Kartavya Bhawan-03 and the field offices of MSME. Virtual meetings have been organized with participants being briefed about the parameters & focus areas of the campaign.
* Active Utilization of Social Media Platforms: Information about the campaign is being disseminated through social media platforms.
Release ID: 2174540
Posted On: 03 OCT 2025 5:45PM by PIB Delhi
Key Entities Referenced
Special Campaign 5.0: A Ministry of MSME initiative aimed at institutionalizing Swachhata (cleanliness) and minimizing pendency across its offices.
Ministry of Micro, Small & Medium Enterprises (MSME): The primary government ministry responsible for the Special Campaign 5.0.
E-waste Management Rules 2022: Rules issued by the Ministry of Environment related to disposal of e-waste generated in government offices.
Ministry of Micro,Small & Medium Enterprises
Ministry of MSME commences the “Special
Campaign 5.0” to meet the goals of institutionalizing
Swachhata and minimizing pendency across its
offices
The focus of the 2025 campaign to be on disposal of
e-waste generated in government offices
Posted On: 03 OCT 2025 5:45PM by PIB Delhi
The Ministry of Micro, Small & Medium Enterprises (MSME), Government of India, commences the
“Special Campaign 5.0”, to meet the goals of institutionalizing Swachhata and minimizing pendency across
its offices nationwide from 2nd October to 31st October 2025. The focus of the 2025 campaign is on
field/outstation offices responsible for service delivery or having public interface; and disposal of e-waste
generated in government offices in compliance of E-waste Management Rules 2022 issued by Ministry of
Environment.
The “Special Campaign 5.0” comprises of two phases. During the Preparatory Phase carried out from 16th
September 2025 to 30th September 2025, the Ministry set specific targets, including the identification of
cleanliness campaign sites & e-waste, planning for space management and office beautification, recognizing
scrap and redundant items, and identifying pending references and State-level matters for resolution.
In the Implementation Phase from 2nd October 2025, to 31st October 2025, the Ministry will focus on the
execution of the planned activities, ensuring comprehensive coverage of cleanliness efforts and enhancing
operational efficiency. The Ministry of MSME has issued necessary directives to all its divisions, statutory
bodies, autonomous organizations, and field offices nationwide, to ensure a coordinated effort towards
achieving cleanliness of work environment and streamlining service delivery.
As a part of the Campaign, Ministry of MSME has undertaken several key steps to make “Special Campaign
5.0” a success which inter alia, includes the following:
1. Appointment of Nodal Officers: Nodal Officers have been appointed in offices to coordinate
and monitor the Campaign’s activities, ensuring smooth and effective implementation.
2. Successful Identification of Key Tasks: Various preparatory tasks, such as, identifying
cleanliness campaign sites & e-waste, removing redundant materials, and addressing pending
references, were executed, contributing to the Campaign's objectives.
3. Awareness Initiatives: Banners and standees promoting the Campaign have been displayed in
Kartavya Bhawan-03 and also the field offices of MSME, to raise awareness among employees
and stakeholders. Further, virtual meetings have been organised by the Ministry with its
organisations/field offices, wherein the participants were briefed about the parameters & focus
areas of the campaign and encouraged to take active part in the same.Hybrid meeting held with officer of M/o MSME
Standees for Special Campaign 5.0 installed in
and its organisations for prepration of Special
M/o MSME, Kartavya Bhawan-3, New Delhi
campaign 5.0
4. Active Utilization of Social Media Platforms: Information about the campaign is being
disseminated through social media platforms, for widespread awareness and participation.
The Ministry of MSME, in association with its organisations & field bodies, emphasizes its steadfast resolve
to accomplish the objectives outlined under “Special Campaign 5.0,” ensuring the initiative emerges as a
remarkable success while reiterating the Ministry’s devotion to institutionalizing Swachhata and minimizing
pendency across its operations.
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AKS
(Release ID: 2174540)