**Executive Summary**
The Ministry of Rural Development launched the "National Campaign on Entrepreneurship" on January 12, 2026. This campaign aims to train 50,000 Community Resource Persons (CRPs) in enterprise promotion and impart EDP training to 50 Lakh Self-Help Group (SHG) members under the Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM). The overall objective is to promote rural women entrepreneurship and transform rural incomes.
**Key Points / Main Content**
* **Campaign Goals:**
* Train 50,000 Community Resource Persons (CRPs) on enterprise promotion.
* Impart Entrepreneurship Development Program (EDP) training to 50 Lakh Self-Help Group (SHG) members.
* **DAY-NRLM Objectives:**
* Promote diversified and sustainable livelihoods for rural women.
* Transform income levels in rural areas.
* **Focus:**
* Deepen enterprise development across India's rural landscape.
* Foster local economic growth.
* Unlock the entrepreneurial potential of SHG women.
* Enable at least 3 crore Lakhpati Didis (SHG women earning ₹1 lakh or more per annum).
* **Expected Outcomes:**
* Create thousands of community resource persons.
* Catalyse millions of rural entrepreneurs.
* Pave the way for a resilient, inclusive, and self-reliant non-farm rural economy.
* Open up opportunities for linkages with formal financial institutions for grassroots enterprises and enterprise loans.
**Impact Analysis**
**SHG Women Members**
* **Impact:** Opportunity to receive EDP training and potential to increase annual income to ₹1 lakh or more, becoming Lakhpati Didis.
* **Action Required:** Participate in training programs facilitated by CRPs.
**Community Resource Persons (CRPs)**
* **Impact:** Receive training on enterprise promotion and subsequently impart EDP training to SHG members. Potential increase in opportunities for income and skill development.
* **Action Required:** Act as grassroots-level catalysts by providing enterprise identification, start-up support, mentoring, and handholding.
**Ministry of Rural Development**
* **Impact:** Responsible for achieving the goals of the National Campaign on Entrepreneurship.
* **Action Required:** Effectively implement the campaign to enable at least 3 crore Lakhpati Didis.
Key Entities Referenced
DAY-NRLM: Deendayal Antyodaya Yojana – National Rural Livelihoods Mission. Aims to bring transformational change in the income levels of rural women.
National Campaign on Entrepreneurship: Aims to train 50,000 Community Resource Persons and impart EDP training to 50 Lakh SHG Members under DAY-NRLM.
Ministry of Rural Development: The ministry launching the National Campaign on Entrepreneurship.
Ministry of Rural Development
Ministry of Rural Development Launches
National Campaign on Entrepreneurship
National Campaign on Entrepreneurship aims to Train 50,000
Community Resource Persons on Enterprise Promotion and
Impart EDP Training to 50 Lakh SHG Members under DAY-
NRLM
“Promoting Rural Women Entrepreneurship – Har Ghar
Udyam, Har Gaon Samriddh”
प्रव तथ: 14 JAN 2026 2:40PM by PIB Delhi
The Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM) aims to bring a
transformational change in the income levels of rural women by promoting diversified and sustainable
livelihoods. Promotion of non-farm rural enterprises is a critical pathway to achieve this goal. Over the
years, several non-farm livelihood schemes including Star-up Village Entrepreneurship Programme have
demonstrated successful enterprise models supported by trained community cadres. These cadres act as
grassroots-level catalysts by providing enterprise identification, start-up support, mentoring, and
handholding.
The Ministry has committed to enabling at least 3 crore Lakhpati Didis, i.e., SHG women members
earning ₹1 lakh or more per annum. The scale required to meet the Lakhpati Didi goals necessitates a
massive upscaling of this cadre.
Keeping these priorities in focus a “National Campaign on Entrepreneurship” was launched by the
Additional Secretary (RD) on 12th January 2026. Advisor NITI Aayog (RD&PR), Chairman NABARD
and representatives of Bill & Melinda Gates Foundation, IFMR LEAD (KREA University), EDII and IIM
Calcutta innovation park and SMDs/CEOs of SRLMs along with their teams participated in the event.The key objective of this “National Campaign on Entrepreneurship” is to train and build capacity of
50,000 community resource persons (CRPs) on enterprise promotion and impart EDP training to 50 lakh
SHG members of DAY-NRLM.
The National Campaign on Entrepreneurship presents a strategic opportunity to deepen enterprise
development across India’s rural landscape, foster local economic growth and unlock the entrepreneurial
potential of SHG women. This focused campaign will not only create thousands of community resource
persons but also catalyse millions of rural entrepreneurs, paving the way for a resilient, inclusive, and self-
reliant non-farm rural economy and opening up opportunity for linkages with formal financial institutions
for grassroots enterprises and enterprise loans.
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MS
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