The Ministry of Textiles has launched the "Swadeshi Campaign" to boost domestic demand for handloom, handicrafts, and textile products. The campaign aims to stimulate domestic demand and reposition Indian textiles as symbols of pride, style, and heritage among youth and urban consumers. The campaign will run across India for the next 6 to 9 months, seeking active participation from various State Governments. The objective of the campaign is to reposition Indian textiles as symbols of pride and style, especially among youth and urban consumers.
The key focus areas of the campaign include:
* Increasing domestic textile consumption, especially among urban millennial and Gen Z.
* Repositioning Indian textiles as symbols of pride, style, especially among youth and urban consumers.
* Expanding market access, visibility, and income opportunities for weavers, artisans, and textile MSMEs.
* Integrating campaign efforts with initiatives like PLI for Textiles, PM MITRA Parks, ODOP.
* Encouraging ministries, PSUs, and educational institutions to adopt Indian-made textiles in uniforms and furnishings.
The awareness will be created through various events, social engagements and by using social media platforms.
As of 2024, India's market size of textiles and clothing is $179 Billion and is growing at an Average Annual Growth Rate (AAGR) of more than 7% per annum. The contribution of the Household (HH) sector to the domestic market is 58%, growing at a CAGR of 8.19%. The Non Household consumption is 21% and is growing at a CAGR of 6.79%. Due to recent GST reforms, enhanced demand is expected in the household and non-household sectors. With continued initiatives, the domestic demand is expected to increase by a CAGR of 9-10% per annum to reach a total domestic demand of textiles to US$ 250 billion by 2030. The release was posted on 04 OCT 2025 at 8:10 PM by PIB Delhi with release ID 2174864.
Key Entities Referenced
Swadeshi Campaign: Campaign by the Ministry of Textiles to boost domestic demand for handloom, handicrafts, and textile products, aiming to reposition Indian textiles as symbols of pride, style, and heritage.
Ministry of Textiles: The government ministry launching the 'Swadeshi Campaign'.
Atmanirbhar Bharat: The broader initiative to which the 'Swadeshi Campaign' aligns, aimed at self-reliance.
PLI for Textiles: Production Linked Incentive scheme for Textiles.
PM MITRA Parks: Scheme for setting up Mega Integrated Textile Region and Apparel Parks.
Ministry of Textiles
Ministry of Textiles launches ‘Swadeshi Campaign’ to
boost domestic demand for handloom, handicrafts,
and textile products
Campaign aims to stimulate domestic demand and
reposition Indian textiles as symbols of pride, style
and heritage among youth and urban consumers
Posted On: 04 OCT 2025 8:10PM by PIB Delhi
Ministry of Textiles is launching Swadeshi Campaign to boost the domestic demand for handloom,
handicrafts, and textile products in the Country. The Aim and objective of the Campaign is to:
Stimulate Domestic Demand
Increase domestic textile consumption especially among urban millennial and Gen Z.
(cid:108)
Embed Textile Heritage in National Identity
Reposition Indian textiles as symbols of pride, style, especially among youth and urban consumers
(cid:108)
Empower Producers and MSMEs
Expand market access, visibility, and income opportunities for weavers, artisans, and textile MSMEs
(cid:108)
Align with Atmanirbhar Bharat
Integrate campaign efforts with initiatives like PLI for Textiles, PM MITRA Parks, ODOP
(cid:108)
Institutional Procurement
Encourage ministries, PSUs, and educational institutions to adopt Indian-made textiles in uniforms,
(cid:108)
furnishings etc
The campaign will be run across India for next 6 to 9 months. The Campaign aims to create awareness and
educate people about the rich heritage of domestic products. The objective is to reposition Indian textiles as
symbols of pride, style, especially among youth and urban consumers.
The awareness will be created through various events, social engagements and by using social media
platforms. The campaign seeks active participation of various State Governments. The campaign will be run
with slogan -India’s market size of textiles and clothing is $179 Bn in 2024 which is growing at an Average
Annual Growth Rate (AAGR) of more than 7% per annum.
The contribution of Household (HH) sector to the domestic market is 58% and it is growing at
CAGR of 8.19%. At the same time, the Non Household consumption is 21% of the domestic market
and is growing at a CAGR of 6.79%.
However, the recent changes in the rates due to GST reforms, it is expected that there will be
enhanced demand for the textiles and apparels in the household and non-household sector, which
may yield in higher growth rates in the consumption of textiles in the country.
With continued initiatives of Government through various programmes and implementation of Swadeshi
campaigns, it is expected that domestic demand shall increase by CAGR of 9 -10% per annum to reach a
total domestic demand of textiles to US$ 250 billion by 2030.
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MAM/AK/SMP
(Release ID: 2174864)