**Executive Summary**
The Ministry of Textiles launched the nationwide rollout of the Chaupal Program in New Delhi as part of the National Handicrafts Week celebrations. The program aims to promote awareness of handicraft traditions, build entrepreneurship, and facilitate the formation of sustainable handicraft clusters. The Secretary (Textiles) distributed Chaupal Kits to nodal officers representing 100 handicraft aspirational districts selected for the first phase of the program.
**Key Points / Main Content**
* **Chaupal Program Goals:**
* Promote awareness about handicraft traditions.
* Build entrepreneurship in the handicraft sector.
* Facilitate the formation of sustainable handicraft clusters.
* **Program Structure:**
* Aligned with the National Handicrafts Development Program (NHDP).
* Guided by the mantra of reform, perform, transform, and inform.
* Chaupals will be established as permanent, district-level engagements.
* Focuses on artisan enrolment, scheme awareness, skill development, and entrepreneurship development.
* Targeted towards 100 handicraft aspirational districts in India.
* **Government Commitment:**
* Strengthen India's handicrafts ecosystem.
* Empower artisans at the grassroots level.
* Serve as a transformative platform to enhance craft awareness and promote youth participation.
* Foster entrepreneurship opportunities.
* Contribute to sustainable livelihoods across handicraft clusters.
* **Chaupal Kits:**
* Distributed to nodal officers from the 100 handicraft aspirational districts.
* Contain audio-visual materials and essential equipment.
* Designed to support interactive district-level outreach.
* Will facilitate demonstrations, awareness sessions, capacity-building workshops, and digital onboarding of artisans.
**Impact Analysis**
**Nodal Officers Representing the 100 handicraft aspirational districts**
* **Impact:** Receive Chaupal Kits containing materials and equipment to support outreach programs.
* **Action Required:** Utilize the Chaupal Kits to facilitate demonstrations, awareness sessions, capacity-building workshops, and digital onboarding of artisans in their districts.
**Artisans**
* **Impact:** Increased awareness of handicraft traditions and entrepreneurship opportunities. Access to skill development and entrepreneurial support through the Chaupal Program.
* **Action Required:** Engage with the Chaupal Program activities to enhance skills, access resources, and explore entrepreneurial ventures.
**Ministry of Textiles**
* **Impact:** Responsible for the nationwide rollout and implementation of the Chaupal Program. Accountable for achieving the program's objectives of promoting handicraft traditions, building entrepreneurship, and facilitating sustainable handicraft clusters.
* **Action Required:** Monitor the progress of the Chaupal Program in the 100 handicraft aspirational districts, provide support to nodal officers, and ensure the effective utilization of resources to achieve the desired outcomes.
**Youth**
* **Impact:** Increased participation in craft awareness and entrepreneurship opportunities
* **Action Required:** Engage with Chaupal program to transform and contribute to sustainable Livelihoods
Key Entities Referenced
Chaupal Program: A program by the Ministry of Textiles to promote awareness about handicraft traditions, build entrepreneurship, and facilitate the formation of sustainable handicraft clusters.
Ministry of Textiles: The Indian government ministry responsible for the development and regulation of the textiles industry, including handicrafts.
National Handicrafts Development Program (NHDP): A program with objectives to reform, perform, transform and inform, and under which the Chaupal Program is aligned.
100 handicraft aspirational districts: The districts across India selected for the first phase of the Chaupal Program rollout.
Ministry of Textiles
Ministry of Textiles launches the Nationwide
Rollout of Chaupal Program in New Delhi
The Chaupal program aims to promote awareness about
handicraft traditions, build entrepreneurship and facilitate the
formation of sustainable handicraft clusters
प्रव तथ: 12 DEC 2025 7:06PM by PIB Delhi
As part of the ongoing National Handicrafts Week celebrations, the Office of the Development
Commissioner (Handicrafts), Ministry of Textiles, today organized the nationwide rollout of the Chaupal
Program in New Delhi. The event was graced by Secretary (Textiles), Ms. Neelam Shami Rao, who
attended as the Chief Guest. Senior officials from the Ministry, nodal officers from various States, and
stakeholders from the handicrafts sector participated in the programme.
The Chaupal program aims to promote awareness about handicraft traditions, build entrepreneurship and
facilitate the formation of sustainable handicraft clusters in alignment with the objectives of the National
Handicrafts Development Program (NHDP). Guided by mantra of reform, perform, transform and inform,
Chaupals are to be established as permanent, district-level engagement for artisan enrolment, scheme
awareness, skill development & entrepreneurship development over the plan period in the 100 handicraft
aspirational districts of India.
In her address, the Secretary (Textiles) reiterated the Government’s commitment to strengthening India’s
vibrant handicrafts ecosystem and empowering artisans at the grassroots level. She said that the Chaupal
Program will serve as a transformative platform to enhance craft awareness, promote youth participation,
and foster entrepreneurship opportunities, thereby contributing to sustainable livelihoods across handicraft
clusters.The Secretary (Textiles) also interacted with nodal officers representing the 100 handicraft aspirational
districts selected for the first phase of the programme. As part of the rollout, she distributed Chaupal Kits
containing audio-visual materials and essential equipment to support interactive district-level outreach.
These kits will facilitate demonstrations, awareness sessions, capacity-building workshops, and digital
onboarding of the artisans.
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MAM
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