**Executive Summary**
On June 10, 2026, the Ministry of Tribal Affairs and TRIFED launched "RISA - Timeless Tribal," a premium brand for tribal textiles, embroideries, and handicrafts. The initiative included the inauguration of an exclusive RISA Store in New Delhi to promote economic empowerment for tribal communities and preserve India's cultural heritage. The project involves strategic partnerships with design institutions and fashion designers to modernize tribal products for domestic and international markets.
**Key Points / Main Content**
**Brand and Store Launch**
* Inauguration of the "RISA - Timeless Tribal" premium brand and its dedicated store at Rajiv Gandhi Handicrafts Bhawan, Connaught Place, New Delhi.
* The initiative aims to create a distinct brand identity for tribal products and strengthen market linkages for artisans.
**Strategic Partnerships and Implementation**
* The project is implemented through the National Design Centre (NDC) and focuses on design development, garment prototypes, and strengthening handicraft clusters.
* The National Institute of Design (NID), Haryana, is responsible for creating premium, environmentally sustainable packaging solutions.
* Eminent fashion designers, including Anju Modi, Manish Tripathi, and others, are engaged to develop contemporary product lines while maintaining traditional authenticity.
**Phase 1 Focus Areas**
* **Textiles and Embroidery:** Targeted traditions include Eri and Muga Silk (Assam), Santal Cotton (Jharkhand), Changpa Pashmina (Ladakh), Kotpad Cotton and Dongria Embroidery (Odisha), and Toda Embroidery (Tamil Nadu).
* **Handicrafts:** Specific promotion of Longpi Pottery (Manipur), Turtuk Brass Cutlery (Ladakh), and Dokhra Art (Chhattisgarh).
**Project Objectives**
* Establishment of stitching facilities and capacity building for tribal weavers and artisans.
* Improvement of product presentation, packaging, and innovation to increase visibility in global markets.
* Promotion of sustainable production practices and preservation of indigenous knowledge systems.
**Impact Analysis**
**Tribal Artisans and Weavers**
**Impact**
Artisans will benefit from enhanced livelihood opportunities, skill upgradation, and access to premium market segments. The initiative provides institutional support to recognize and preserve their artistic excellence.
**Action Required**
Artisans need to participate in capacity-building programs and collaborate with design institutions to adapt their traditional crafts to contemporary market requirements.
**Ministry of Tribal Affairs and TRIFED**
**Impact**
These bodies act as the primary facilitators for inclusive growth, aligning tribal development with the national vision for "Viksit Bharat."
**Action Required**
Maintain sustained institutional support and oversight of the National Design Centre (NDC) to ensure the successful execution of the ecosystem's design and marketing goals.
**Industry and Design Stakeholders**
**Impact**
Fashion designers and institutions gain a platform to integrate traditional tribal heritage into modern fashion, expanding the reach of indigenous crafts.
**Action Required**
Designers must develop product lines that balance contemporary aesthetics with the preservation of the traditional character of tribal crafts.
Key Entities Referenced
RISA - Timeless Tribal: A dedicated premium brand for tribal textiles, embroideries, and handicrafts launched to create a distinct identity and strengthen market linkages for tribal artisans.
Tribal Cooperative Marketing Development Federation of India (TRIFED): The nodal agency under the Ministry of Tribal Affairs responsible for implementing the RISA initiative and managing its commercial outreach.
Ministry of Tribal Affairs: The primary central ministry overseeing the launch of the RISA brand and the economic empowerment of tribal communities.
National Design Centre (NDC): An autonomous organization under the Ministry of Textiles engaged to handle design development, prototype creation, and capacity building for tribal weavers.
Viksit Bharat: The government's national development vision which this initiative aligns with to promote inclusive growth and preserve cultural heritage.
Ministry of Tribal Affairs
Ministry of Tribal Affairs and TRIFED launches
Exclusive RISA Store to Promote Tribal Textiles,
Embroideries and Handicrafts
प्रव तथ: 10 JUN 2026 5:23PM by PIB Delhi
The Ministry of Tribal Affairs, through the Tribal Cooperative Marketing Development Federation of
India (TRIFED), today unveiled RISA - Timeless Tribal, a dedicated premium brand for tribal textiles,
embroideries and handicrafts, and inaugurated the exclusive RISA Store at Gallery No. 2, Rajiv Gandhi
Handicrafts Bhawan, Connaught Place, New Delhi. The initiative aligns with the vision of Hon'ble Prime
Minister Shri Narendra Modi for Viksit Bharat, promoting inclusive growth through the economic
empowerment of tribal communities while preserving India's rich cultural heritage.The RISA initiative has been conceptualized to create a distinct brand identity for tribal products,
strengthen market linkages for tribal artisans, facilitate design development and product diversification,
and promote tribal heritage in premium domestic and international markets.
The RISA Store was inaugurated by Smt. Ranjana Chopra, IAS, Secretary, Ministry of Tribal Affairs,
in the presence of Shri M. Rajamurugan, IPS, MD, TRIFED, Shri Sunil Sethi, Chairman, Fashion
Design Council of India (FDCI), noted fashion designer Ms. Anju Modi, representatives of design
institutions, artisans, industry stakeholders, other renowned fashion designers and officials of the Ministry
and TRIFED.
Addressing the gathering, Smt. Ranjana Chopra emphasized the importance of preserving and promoting
India's rich tribal heritage through sustainable livelihood interventions and enhanced market access. She
noted that tribal textiles, embroideries and handicrafts embody the cultural traditions, knowledge systems
and artistic excellence of tribal communities and require sustained institutional support for their continued
growth and recognition.
Speaking on the occasion, Shri M. Rajamurugan highlighted the role of RISA in creating a comprehensive
ecosystem encompassing design development, skill upgradation, product innovation, packaging
enhancement and market promotion. He stated that the initiative seeks to generate enhanced livelihoodopportunities for tribal artisans while ensuring the preservation of traditional crafts and indigenous
knowledge.
As part of the first phase of implementation, seven tribal textile and embroidery traditions have been
identified based on their cultural significance and market potential. These include Eri Silk and Muga Silk
of Assam, Santal Cotton of Jharkhand, Changpa Pashmina of Ladakh, Kotpad Cotton and Dongria
Embroidery of Odisha, and Toda Embroidery of Tamil Nadu.
To facilitate design interventions and product development, eminent fashion designers have been
associated with the initiative. Ms. Anju Modi, Shri Manish Tripathi, Shri Gaurav Jai Gupta, Shri Abu Jani
and Shri Sandeep Khosla, and Ms. Sameera Dalvi have been engaged to support the development of
contemporary product lines while preserving the authenticity and traditional character of tribal crafts.
The initiative is being implemented through the National Design Centre (NDC), an autonomous
organization under the Ministry of Textiles. The project encompasses design development, creation of
garment prototypes, capacity building of tribal weavers and artisans, establishment of stitching facilities,
strengthening of weaving and handicraft clusters, and improvement of product presentation and
packaging.
The National Institute of Design (NID), Haryana, has been engaged for the development of premium
and environmentally sustainable packaging solutions for products marketed under the RISA brand.
The first phase of the initiative also includes focused promotion of selected tribal handicrafts, namely
Longpi Pottery of Manipur, Turtuk Brass Cutlery of Ladakh, and Dokhra Art of Chhattisgarh, with
a view to expanding their market outreach and enhancing income opportunities for artisan communities.
The RISA initiative is expected to contribute towards the economic empowerment of tribal communities,
particularly women artisans, while promoting cultural preservation, sustainable production practices and
greater visibility of tribal products in national and international markets.
TFD/ROD/RISA/26-27/15
TRIFED, Ministry of Tribal Affairs
Government of IndiaRN/
(रलीज़ आईडी: 2271214) आगंतुक पटल : 837
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