The Ministry of MSME is implementing the MSE TEAM (Trade Enablement and Marketing) Initiative under the World Bank-supported RAMP (Raising and Accelerating MSME Performance) Programme, with the goal of empowering Micro and Small Enterprises (MSEs) through digital and e-commerce support. This initiative focuses on integrating MSEs with the Open Network for Digital Commerce (ONDC) to expand their customer base and increase income by providing assistance with onboarding, digital cataloguing, account management, transport logistics, and packaging, along with training and capacity building.
Key components of this support include the eKhadi India portal, which features Khadi and Village Industries products and is integrated with Government eMarketplace (GeM); the MSME Global Mart, a B2B online marketplace operated by the National Small Industries Corporation (NSIC) that connects MSMEs with domestic and global buyers; and the Procurement and Marketing Support (PMS) Scheme, which facilitates MSME participation in trade fairs and supports onboarding onto the MSME Global Mart. GeM facilitates transparent and efficient public procurement.
The MSME TEAM Initiative aims to benefit 5 lakh Micro and Small Enterprises, with a focus on including 2.5 lakh women-owned enterprises. Outreach activities are planned, with a special emphasis on Tier 2 and 3 cities. This information was provided by the Minister of State for Micro, Small and Medium Enterprises, Sushri Shobha Karandlaje.
Key Entities Referenced
Ministry of Micro, Small and Medium Enterprises: The central ministry responsible for policies related to micro, small, and medium enterprises.
Raising and Accelerating MSME Performance RAMP: A World Bank-supported program aimed at improving the performance of MSMEs.
MSE TEAM Trade Enablement and Marketing Initiative: A subscheme under the RAMP program designed to empower MSEs with digital tools and guidance.
Open Network for Digital Commerce ONDC: A platform for integrating MSMEs into the e-commerce marketplace.
eKhadi India: An e-commerce platform featuring Khadi and Village Industries products.
Khadi and Village Industries: Industries focused on producing Khadi and other village products.
MSME Global Mart: A Business-to-Business (B2B) online marketplace platform operated by the National Small Industries Corporation (NSIC).
Procurement and Marketing Support PMS Scheme: A scheme to enhance market access for MSMEs through participation in trade fairs and support for onboarding on MSME Global Mart.
Ministry of Micro,Small & Medium Enterprises
MSME Ministry Empowers MSEs with Digital and E-
Commerce Support under RAMP
eKhadi, MSME Global Mart, and PMS Schemes
Expand Market Access for Small Enterprises
Posted On: 11 AUG 2025 5:10PM by PIB Delhi
The Ministry of MSME is implementing ‘MSE TEAM (Trade Enablement and Marketing)’ Initiative, which
is a sub-scheme under the World Bank supported "Raising and Accelerating MSME Performance (RAMP)"
Programme. This Initiative envisages to empower Micro and Small Enterprises (MSEs) with digital tools and
guidance to effectively utilize the e-commerce marketplace by integrating them with the Open Network for
Digital Commerce (ONDC). This will enable the MSMEs in widening their customer base and increase their
income. MSEs will be provided support and handholding assistance in onboarding, digital cataloguing,
account management, transport & logistics, and packaging. The Initiative has an in-built component of
training and capacity building.
eKhadi India portal of the Ministry of MSME: This e-commerce platform exclusively features Khadi
and Village Industries products including apparel, grocery, cosmetics, home décor, health and
wellness products, essentials and gifts. It enables Artisans/ Weavers and small and micro
enterprises to sell their products directly through the portal. Authentic Khadi Trade Mark products
are available through the portal. This portal is integrated with Government e-Marketplace (GeM).
MSME Global Mart of the Ministry of MSME: The MSME Global Mart is a Business –to- Business
(B2B) online marketplace platform of the Ministry of MSME, and operated by the National Small
Industries Corporation (NSIC). It supports the marketing efforts of MSMEs by connecting them with
domestic and global buyers. The platform officers various features like online marketing support,
visibility enhancement, access to trade leads, and tender information.
Procurement and Marketing Support (PMS) Scheme: This scheme aims to enhance market access
for MSMEs by facilitating their participation in trade fairs, exhibitions, Buyers-Sellers meets etc. It
also supports micro enterprises for onboarding on MSME Global Mart by providing financial
assistance for annual membership fee/subscription fee/cost of cataloguing etc.
Government e Marketplace is a Government platform to facilitate procurement of goods and
services by various Government Departments and Organizations, by enhancing transparency,
efficiency and speed in public procurement. It is a centralized and unified platform for public
procurement offering features like e-bidding, and reverse auctions.
The MSME TEAM Initiative envisages benefiting 5 lakh Micro & Small Enterprises, of which 2.5 lakh
are to be women owned. Towards achieving this, outreach activities with special focus on Tier 2
and 3 cities are planned.
This information was given by the Minister of State for Micro, Small and Medium Enterprises Sushri
Shobha Karandlaje in a written reply in Rajya Sabha today.
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AKS(Release ID: 2155091)