**Policy Summary: Trade Enablement and Marketing (TEAM) Initiative**
**Overview**
The Ministry of Micro, Small and Medium Enterprises (MoMSME) has launched the Trade Enablement and Marketing (TEAM) Initiative under the Raising and Accelerating MSME Performance (RAMP) Programme. The scheme is designed to enhance the digital capabilities of Micro and Small Enterprises (MSEs), focusing on market access, branding, and e-commerce integration through the Open Network for Digital Commerce (ONDC).
**Key Objectives**
The TEAM Scheme aims to provide comprehensive support to MSEs through the following pillars:
* **ONDC Integration:** Facilitating the formal onboarding of MSEs onto the ONDC network to encourage participation in digital commerce.
* **Operational Support:** Assisting enterprises in the creation of digital product catalogues and improving branding and packaging standards.
* **Capacity Building:** Providing specialized training in digital marketing, e-commerce operations, logistics management, and online payment systems.
* **Market Expansion:** Strengthening market linkages to increase online sales opportunities and export potential for participating businesses.
**Implementation and Execution**
The National Small Industries Corporation (NSIC) serves as the primary Implementing Agency (IA). The NSIC conducts MSME TEAM Workshops across various districts and venues, including Maharashtra, to mobilize enterprises. These workshops provide awareness, hand-holding support, and facilitation for onboarding onto the TEAM portal and ONDC platform via Seller Network Providers (SNPs), enabling MSEs to establish digital storefronts and access wider markets.
**Official Context and Metadata**
* **Announcement Source:** Minister of State for Micro, Small and Medium Enterprises, Sushri Shobha Karandlaje, in a written reply to the Lok Sabha.
* **Post Date:** 02 APR 2026, 4:16 PM
* **Release ID:** 2248374
* **Visitor Counter:** 199
* **Contact Information:** Sunil Kumar Tiwari (E-Mail: hipessi[at]gmail[dot]com)
Key Entities Referenced
Trade Enablement and Marketing (TEAM) Initiative: A scheme launched to enhance digital marketing capabilities, e-commerce integration, and export opportunities for Micro and Small Enterprises.
Raising and Accelerating MSME Performance (RAMP) Programme: The overarching program under which the TEAM Initiative is implemented to improve MSME market access and performance.
Open Network for Digital Commerce (ONDC): The digital infrastructure used to facilitate onboarding, digital storefront creation, and online trade participation for MSMEs.
National Small Industries Corporation (NSIC): The designated implementing agency responsible for conducting workshops and facilitating MSME onboarding onto the TEAM portal and ONDC platform.
Ministry of Micro,Small & Medium Enterprises
MSME Ministry implements TEAM Scheme to
enhance Digital Marketing capabilities and E-
Commerce integration for Micro and Small
Enterprises (MSEs)
Posted On: 02 APR 2026 4:16PM by PIB Delhi
The Trade Enablement and Marketing (TEAM) Initiative has been launched by the Ministry of Micro,
Small and Medium Enterprises (MoMSME) under the Raising and Accelerating MSME Performance
(RAMP) Programme with the objective of enhancing market access, branding, digital marketing
capabilities, e-commerce integration and export opportunities for Micro and Small Enterprises (MSEs)
through the Open Network for Digital Commerce (ONDC).
The key objectives of the TEAM Scheme include:
Facilitating onboarding of MSMEs onto the ONDC network to enable digital commerce
participation.
Supporting MSMEs in creation of digital product catalogues, branding and packaging
improvements.
Providing training and capacity building on e-commerce operations, digital marketing, logistics and
online payments.
Strengthening market linkages and increasing online sales opportunities for participating
enterprises.
NSIC as Implementing Agency (IA) conducts MSME TEAM Workshops in various districts/Venues
across the country including Maharashtra, thereby mobilising MSMEs through awareness workshops,
hand-holding support and facilitation for on boarding on the TEAM portal and ONDC platform by SNPs
which enables them to establish digital storefronts, access wider markets and participate in online trade.
This information was given by the Minister of State for Micro, Small and Medium Enterprises Sushri
Shobha Karandlaje in a written reply in Lok Sabha today.
****
Sunil Kumar Tiwari
E-Mail - hipessi[at]gmail[dot]com
(Release ID: 2248374) Visitor Counter : 199
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