Nationwide Digital Campaign on 16-17 February 2026 to Promote Ethical, Inclusive and Responsible AI Use

**Executive Summary** The Ministry of Electronics and Information Technology (MeitY), in collaboration with Intel India, will launch a nationwide digital campaign on February 16-17, 2026, to promote ethical, inclusive, and responsible AI use. The campaign aims to set a Guinness World Record for the most pledges received for an AI responsibility campaign in 24 hours. It is part of the larger India AI Impact Summit 2026, scheduled for February 16-20, 2026. **Key Points / Main Content** * **Campaign Overview:** * Nationwide campaign on February 16-17, 2026, from 8:00 AM IST onwards. * Aims to achieve a Guinness World Record for AI responsibility pledges. * Seeks to mobilize citizens to commit to ethical, inclusive, and responsible AI use. * **Digital Pledge Platform:** * Accessible at http://aipledge.indiaai.gov.in/. * Features scenario-based questions for reflection on responsible AI practices. * Participants receive a digital honorary badge and access to curated AI learning pathways. * **Participation Process:** * Visit the official pledge portal. * Complete a simple registration process. * Verify participation via OTP (Email ID or Phone Number). * Engage with scenario-based awareness questions. * Submit the formal AI Responsibility Pledge. * **Target Audience:** * Students, educators, parents, guardians, government officials, public sector representatives, industry professionals, startups, and citizens. * Emphasis on youth engagement to foster awareness around responsible AI usage, data privacy, accountability, and combating misinformation. * **India AI Impact Summit 2026:** * Scheduled for February 16-20, 2026, in New Delhi. * To be inaugurated by the Hon'ble Prime Minister Shri Narendra Modi. * Will convene Heads of State, global leaders, policymakers, industry experts, researchers, startups, academia, and civil society. **Impact Analysis** **Citizens of India** * **Impact:** Expected to participate in the AI Responsibility Pledge campaign to promote ethical AI use. * **Action Required:** Visit the pledge portal, register, engage with the content, and submit the AI Responsibility Pledge on February 16-17, 2026. **Government Officials** * **Impact:** Supporting the IndiaAI Mission and the campaign to promote responsible AI use. * **Action Required:** Encourage citizen participation and promote the campaign's message. **Ministry of Electronics and Information Technology (MeitY)** * **Impact:** Spearheading the campaign as part of the IndiaAI Mission. * **Action Required:** Oversee the successful execution of the campaign and the India AI Impact Summit 2026. **Intel India** * **Impact:** Collaborating with MeitY on the campaign. * **Action Required:** Support the campaign's execution and contribute to the digital honorary badge and AI learning pathways. **AI Industry Stakeholders (Startups, Industry Professionals, Researchers)** * **Impact:** Expected to contribute to the discussions and activities surrounding the Summit and campaign. * **Action Required:** Participate in the summit and contribute to the discussions on leveraging AI for inclusive and development-oriented outcomes.

Key Entities Referenced