**Executive Summary**
On December 13, 2025, the Minister of State for Rural Development, Dr. Pemmasani Chandra Shekhar, launched the State-Level Nayi Chetana 4.0 in Guntur and inaugurated a Gender Resource Centre (GRC). Nayi Chetana is described as a people's movement promoting gender equality and combating gender-based violence, aiming for a safe, dignified, and economically empowered India. The program, coordinated with 12 Central Ministries, has a renewed focus on women's safety, dignity, and economic empowerment.
**Key Points / Main Content**
* **Nayi Chetana 4.0:**
* Described as a powerful people's movement against gender-based violence.
* Aims to promote gender equality and eliminate violence in all forms.
* Strengthens women's collectives and promotes zero tolerance towards gender-based violence.
* Encourages participation of men and boys, advancing women’s economic independence.
* **Gender Resource Centre (GRC):**
* Inaugurated in Guntur.
* Functions as a one-stop support system for women at the grassroots level.
* Provides counseling, legal assistance, referrals, and livelihood linkages.
* Ensures timely support, safety, and access to justice.
* **Women's Empowerment:**
* Women's security and dignity are fundamental to India’s growth and resilience.
* Building a transformed rural India where every woman is safe, lives with dignity, and is economically independent.
* Women's empowerment is a cornerstone of inclusive and sustainable development.
* Empowering women accelerates social progress and strengthens the Nation.
* **Nayi Chetana Initiative:**
* Launched in 2021.
* Evolved into a nationwide movement powered by nearly 10 crore SHG women.
* More than 4 crore rural citizens have participated in awareness programmes through over 13 lakh meetings and events.
* Implemented in coordination with 12 Central Ministries, with a renewed focus on women's safety, dignity, and economic empowerment, including improved access to land, banking, and technology.
**Impact Analysis**
**Women in Rural India**
* **Impact:** Increased safety, dignity, economic independence, and access to justice.
* **Action Required:** Engage with the Nayi Chetana 4.0 initiative and the Gender Resource Centre for support and empowerment opportunities.
**State and Central Government Ministries**
* **Impact:** Required to coordinate and implement the Nayi Chetana 4.0 initiative, ensuring the initiative achieves its goals.
* **Action Required:** Collaborate to implement and support the Nayi Chetana initiative and the Gender Resource Centre.
**Citizens of India**
* **Impact:** Encouraged to participate in building a safe, dignified, and economically empowered nation.
* **Action Required:** Renew collective resolve and participate in the Nayi Chetana movement.
Key Entities Referenced
Nayi Chetana: A nationwide movement focused on women's safety, dignity, and economic empowerment
Ministry of Rural Development: The ministry that launched the State-Level Nayi Chetana 4.0 program
Guntur: Location where the State-Level Nayi Chetana 4.0 and Gender Resource Centre were inaugurated
Gender Resource Centre (GRC): A one-stop support system for women providing counselling, legal assistance, referrals, and livelihood linkages
DAY-NRLM: The program under which Nayi Chetana operates.
Ministry of Rural Development
Nayi Chetana is Not Just a Scheme, It is a
People’s Movement: Dr. Pemmasani Chandra
Shekhar
Women’s security and dignity are fundamental to India’s
growth and resilience: Dr. Pemmasani
Minister of State for Rural Development launches State-Level
Nayi Chetana 4.0 in Guntur; Inaugurates Gender Resource
Centre
प्रव तथ: 13 DEC 2025 6:04PM by PIB Delhi
The Minister of State for Rural Development and Communications, Dr. Pemmasani Chandra Shekhar,
called for collective action to promote gender equality and urged all stakeholders to move forward with
the resolve of “One Voice, One Resolve, A New Beginning for Equality.”
Addressing the gathering during the launch of the State-level Nayi Chetana 4.0, he described the initiative
as a powerful people’s movement against gender-based violence and called for collective responsibility to
eliminate violence in all its forms.
As part of the programme, the Minister inaugurated the Gender Resource Centre (GRC) in Guntur. The
GRC will function as a one-stop support system for women, providing counselling, legal assistance,
referrals, and livelihood linkages to ensure timely support, safety, and access to justice at the grassroots
level.Speaking to the Nari Shakti of Andhra Pradesh in Guntur, he highlighted the goal of building a
transformed rural India where every woman is safe, lives with dignity, and is economically independent,
describing women’s empowerment as a cornerstone of inclusive and sustainable development.
The Minister emphasised that empowering women accelerates social progress and that ensuring their
safety strengthens the Nation. He reiterated that women’s security and dignity are fundamental to India’s
growth and resilience.
Dr. Chandra Shekhar stated that under DAY-NRLM, Nayi Chetana is strengthening women’s collectives,
promoting zero tolerance towards gender-based violence, encouraging the participation of men and boys,
and advancing women’s economic independence.
He called upon citizens to renew their collective resolve, stating that building a safe, dignified, and
economically empowered Bharat is a shared National responsibility.
Launched in 2021, Nayi Chetana has evolved into a nationwide movement powered by nearly 10 crore
SHG women. More than 4 crore rural citizens have participated in awareness programmes through over 13
lakh meetings and events across the Country. The initiative is being implemented in coordination with 12
Central Ministries, with a renewed focus on women’s safety, dignity, and economic empowerment,
including improved access to land, banking, and technology.
The event was also attended by the State Home Minister, Vangalapudi Anitha, and the State Minister for
MSME, SERP & NRI Empowerment and Relations, Kondapalli Srinivas in the presence of over 3000
women.LIVE : Nayi Chetana 4.0 Launch & Gender Resource Centre Inauguration | Guntur
| Pemmasani https://t.co/XQuV0LNr9P
— Dr. Chandra Sekhar Pemmasani (@PemmasaniOnX) December 13, 2025
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MS
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