**Executive Summary**
On 2 July 2026, NITI Aayog released the "Strategic Roadmap for Making Ayurveda Global," a report developed in collaboration with PricewaterhouseCoopers (PwC). The document outlines a phased strategy extending to 2047, aligned with the *Viksit Bharat@2047* vision, to establish India as a global leader in traditional medicine. It emphasizes a whole-of-government approach to improve global health outcomes, enhance exports, and create economic value through a structured three-pillar framework.
**Key Points / Main Content**
**Core Strategic Framework**
The roadmap is built upon three functional pillars designed to facilitate the internationalization of Ayurveda:
* **Availability:** Focuses on globalizing practice and the workforce, increasing exports and manufacturing, advancing international research and development (R&D), and standardizing global education.
* **Acceptability:** Prioritizes compliance with international regulations, fostering academic and industrial collaborations, securing insurance coverage, and ensuring cultural adaptability.
* **Propagation:** Centers on strategic brand positioning, enhancing global visibility, promoting medical value travel, and maintaining a presence in international bodies.
**Economic and Social Objectives**
* **Economic Growth:** The initiative aims to unlock substantial economic value, create employment opportunities, and strengthen India's export sector.
* **Health Outcomes:** Aims to provide evidence-based healthcare options globally to improve well-being, advancing the vision of "One Earth, One Health."
* **Soft Power:** Aims to reinforce India’s cultural and knowledge-based influence through its traditional medical heritage.
**Implementation and Methodology**
* **Phased Approach:** The strategy proposes a time-bound implementation plan reaching until the year 2047.
* **Collaborative Development:** The study utilized stakeholder consultations, international benchmarking, and evidence-based analysis conducted by NITI Aayog's Health Division and PwC.
* **Policy Integration:** The report's recommendations are intended to complement existing Ministry of Ayush initiatives and provide momentum for global healthcare recognition.
**Impact Analysis**
**Policymakers**
**Impact**
The report serves as a resource for evidence-informed policymaking and strategic planning.
**Action Required**
Must adopt a "whole-of-government" approach to ensure coordinated and time-bound implementation of the roadmap’s recommendations.
**Industry Stakeholders**
**Impact**
The roadmap opens opportunities for expanding manufacturing, global exports, and industrial collaborations.
**Action Required**
Need to align manufacturing and export practices with international regulations and guidelines to ensure global compliance.
**Researchers and Research Bodies**
**Impact**
There is an increased focus on international R&D and the need for evidence-based analysis to support Ayurvedic practices.
**Action Required**
Must engage in international research collaborations to validate Ayurvedic health outcomes and support global acceptability.
**Practitioners and Educators**
**Impact**
The strategy emphasizes a globalized workforce and the standardization of Ayurvedic education.
**Action Required**
Must align training and practice with global standards and adapt to the cultural requirements of different international markets.
**International Partners**
**Impact**
The roadmap facilitates academic and industrial collaborations and regulatory alignment between India and other nations.
**Action Required**
Engage with Indian counterparts to establish frameworks for insurance coverage and the integration of Ayurveda into local healthcare systems.
Key Entities Referenced
Strategic Roadmap for Making Ayurveda Global: A comprehensive assessment and phased strategy report released by NITI Aayog to establish India as a global leader in traditional medicine.
NITI Aayog: The primary policy think tank that conducted the study and released the report through its Health Division.
Ministry of Ayush: The primary ministry responsible for promoting the global acceptance of Ayurveda and implementing related healthcare initiatives.
Viksit Bharat@2047: The long-term national vision for a developed India, with which the Ayurveda roadmap's phased strategy is aligned.
One Earth, One Health: A global health vision reflected in the report that emphasizes India's commitment to advancing international well-being through traditional knowledge.
NITI Aayog
NITI Aayog launches report on "Strategic
Roadmap for Making Ayurveda Global"
Posted On: 02 JUL 2026 8:41PM by PIB Delhi
NITI Aayog released a report titled "Strategic Roadmap for Making Ayurveda Global" on 2nd July
2026, which presents a comprehensive assessment of Ayurveda's global footprint and outlines a phased
roadmap for making Ayurveda global.
The report was launched by Dr. Ashok Kumar Lahiri, Vice Chairman, NITI Aayog, in the presence of
Prof. (Dr.) M. Srinivas, Member, NITI Aayog, and Vaidya Rajesh Kotecha, Secretary, Ministry of
Ayush, Senior officials from NITI Aayog, Ministry of Ayush, Ministry of External Affairs, government
bodies, research bodies, industry associations, and other stakeholders.
Speaking on the occasion, Shri Ashok Kumar Lahiri, Vice Chairman, NITI Aayog, stated that the
globalization of Ayurveda presents a unique opportunity to establish India as a global leader in traditional
medicine while unlocking substantial economic value, creating employment, strengthening exports, and
reinforcing India's cultural and knowledge-based soft power. He emphasized that realizing this vision
would require a whole-of-government approach to ensure coordinated and time-bound implementation.
Prof. (Dr.) M. Srinivas, Member, NITI Aayog, emphasized that the globalization of Ayurveda is not
merely about expanding markets or increasing exports. At its core, it is about improving health outcomes
and offering people across the world additional evidence-based options for achieving healthier and more
fulfilling lives while advancing the vision of “सव भव ुसुखनः”.
Vaidya Rajesh Kotecha, Secretary, Ministry of Ayush, highlighted the major initiatives undertaken by
the Ministry to promote the global acceptance of Ayurveda and the substantial progress achieved during
the past decade. He stated that the report's recommendations would complement the Ministry's efforts and
provide renewed momentum for establishing Ayurveda as a globally recognized system of healthcare.
Mr. Acquino Vimal, Additional Secretary (UNES), Ministry of External Affairs, highlighted the progress
made in advancing the globalization of Ayurveda through India's international engagements and
partnerships.
The study was undertaken by the Health Division of NITI Aayog in collaboration with
PricewaterhouseCoopers (PwC). It draws upon extensive stakeholder consultations, international
benchmarking, and evidence-based analysis to identify opportunities and challenges in the globalization of
Ayurveda.
The report adopts a three-pillar framework encompassing:
Availability – Globalized practice and workforce, global exports and manufacturing, international
research & development, and standardized global education.
Acceptability – Compliance to regulations and guidelines, international collaborations (academic &
industrial), insurance coverage, and localization & cultural adaptability.Propagation – Strategic brand positioning, global visibility and promotions, medical value travel and
presence in global bodies.
The report proposes a phased strategy extending up to 2047, aligned with the vision of Viksit
Bharat@2047.
The report is expected to serve as a valuable resource for policymakers, researchers, industry stakeholders,
practitioners, and international partners, among others. It aims to facilitate evidence-informed
policymaking and coordinated action towards strengthening India's position as a global leader in
traditional medicine and highlights key policy priorities to strengthen global practice, research, education,
exports, regulatory alignment, and international collaborations. The report reflects India's broader
commitment to the vision of "One Earth, One Health" and reinforces the country's role in advancing
global well-being through its rich knowledge traditions.
Access the full report here: https://niti.gov.in/sites/default/files/2026-07/Strategic-Roadmap-for-Globalizat
ion-of-Ayurveda.pdf
***
MJPS/SS/PRK
(Release ID: 2280540) Visitor Counter : 590
Read this release in: Urdu , ही , Marathi , Tamil