**Executive Summary**
The Ministry of Ayush launched the "Ayush Suraksha" online portal on May 30, 2025, to monitor misleading advertisements and adverse drug reactions (ADRs). As of March 20, 2026, the portal has logged over 10,000 complaints, which are forwarded to State and UT authorities for regulatory action and disposal. The initiative aims to facilitate prompt regulatory intervention through a centralized dashboard for data analysis and tracking repeat offenders.
**Key Points / Main Content**
**Portal Objectives and Features**
* **Launch Date:** The IT-enabled "Ayush Suraksha" portal was established on May 30, 2025.
* **Scope:** Tracks Misleading Advertisements (MLAs), Objectionable Advertisements (OAs), and suspected Adverse Drug Reactions (ADRs).
* **Functionality:** Features a centralized dashboard for capturing reports, enabling prompt regulatory action and comprehensive data analysis.
**Complaint Statistics (Annexure-I)**
* **Total Volume:** 10,269 Misleading Advertisements and 216 suspected ADRs have been registered since inception.
* **Primary Contributors:** The National Institute of Ayurveda, Jaipur, submitted the highest number of reports (5,267 MLAs and 65 ADRs).
* **Public Participation:** The general public has submitted 55 reports regarding misleading advertisements.
**State-Level Disposal and Action (Annexure-II)**
* **High Volume States:** Maharashtra reported the highest number of complaints (1,112), achieving a 100% disposal rate.
* **Variable Progress:** States such as Tamil Nadu and Delhi show high engagement (825 and 369 complaints respectively), while Haryana, Punjab, and Uttar Pradesh reported no complaints.
* **Process:** All received complaints are forwarded to the concerned State/UT authorities for necessary action and disposal.
**Enforcement Against Repeat Offenders (Annexure-III)**
* **Identification:** Authorities have identified repeat offenders based on cumulative complaint data.
* **Specific Actions:** Action has been taken against 10 repeat offenders in Uttarakhand, 4 in Puducherry, and 1 in Tripura.
**Impact Analysis**
**Ministry of Ayush / Regulatory Authorities**
**Impact:** Gain a centralized mechanism for data-driven monitoring of the Ayush sector’s advertising standards and drug safety.
**Action Required:** Oversee the portal’s dashboard, analyze data trends, and ensure complaints are effectively routed to enforcement agencies.
**State and UT Governments**
**Impact:** Primary responsibility for investigating complaints and taking enforcement actions rests with these local authorities.
**Action Required:** Dispose of forwarded complaints, track local violators, and report back on actions taken against repeat offenders.
**Ayush Institutes (NPvCC and IPVCs)**
**Impact:** These institutes act as key surveillance nodes for identifying and reporting violations.
**Action Required:** Continue systematic monitoring and logging of MLAs and ADRs to ensure portal data remains current.
**General Public**
**Impact:** Empowered with a formal platform to report grievances regarding misleading claims or adverse drug experiences.
**Action Required:** Utilize the portal to submit reports on suspected objectionable advertisements or drug reactions.
Key Entities Referenced
Ayush Suraksha Portal: An IT-enabled online platform launched by the Ministry of Ayush to track Misleading Advertisements (MLAs), Objectionable Advertisements (OAs), and Adverse Drug Reactions (ADRs).
Ministry of Ayush: The primary regulatory ministry responsible for the oversight of Ayush products and the implementation of the Ayush Suraksha monitoring initiative.
Shri Pratap Rao Jadhav: The Minister of State (IC) for Ayush who provided the official report on the portal's functioning and complaint statistics to the Parliament.
Lok Sabha: The lower house of the Parliament of India where the official response regarding the regulatory actions and data of the Ayush Suraksha portal was tabled.
AYUSH
Over 10,000 Complaints Logged on Ayush
Suraksha Portal
Registered Complaints on Ayush Suraksha Portal
Posted On: 20 MAR 2026 5:48PM by PIB Delhi
(a) Ministry of Ayush has launched an IT enabled online portal “Ayush Suraksha” to track the reported
Misleading Advertisements (MLAs)/Objectionable Advertisements (OAs) and Adverse Drug Reactions
(ADRs) on 30th May 2025. The portal features a centralized dashboard for capturing of MLAs/OAs and
tracking of suspected ADRs for prompt regulatory action and comprehensive data analysis
The number of complaints registered on the Ayush Suraksha Portal since its inception are attached at
Annexure-I.
(b) All complaints received over the Ayush Suraksha Portal has been forwarded to the concerned
authorities for further necessary action. As per the information received from State/UT Governments, the
details of the number of complaints received and disposed of on the Ayush Suraksha portal till date are
attached at Annexure-II.
(c) & (d) As per the information received from State/UT Governments, the details of repeat offenders
identified based on the complaints received so far and action taken thereon are attached at Annexure-III.
*****
Annexure-I
Misleading Advertisements (MLAs) and suspected Adverse Drug Reactions (ADRs) submitted to
Ayush Suraksha Portal
Submitted by MLAs Suspected ADR’s
Public 55 00
NPvCC, All India Institute of Ayurveda, New Delhi 46 00
IPVC, Institute of Teaching and Research in Ayurveda, Jamnagar 945 63
IPVC, National Institute of Ayurveda, Jaipur 5267 65
IPVC, National Institute of Homoeopathy, Kolkata 288 00IPVC, National Institute of Unani Medicine, Bengaluru 2391 54
IPVC, National Institute of Siddha, Chennai 1277 34
Total 10269 216
The details of complaints received through the Ayush Suraksha Portal since its inception are as follows:
Annexure-II
As per the information received from State/UT Governments, the details of the number of complaints
received and disposed of on the Ayush Suraksha portal till date are as follows:
S. No. States/UTs Governments No of complaints received on portal Action Taken thereon
1. Maharashtra 1112 1112
2. Uttarakhand 237 191
3. Madhya Pradesh 975 197
4. Odisha 291 213
5. Himachal Pradesh 402 287
6. Kerala 108 108
7. Delhi 369 322
8. Tripura 44 23
9. Tamilnadu 825 609
10. Puducherry 79 04
11. Haryana Nil Nil
12. Punjab Nil Nil
13. Uttar Pradesh Nil Nil
Annexure-III
As per the information received from State/UT Governments, the details of repeat offenders identified
based on the complaints received so far and action taken thereon are as follows:
S. No. States/UTs Governments No of repeat offenders identified Action Taken thereon1. Uttarakhand 10 10
2. Tripura 01 01
3. Puducherry 04 04
4. Madhya Pradesh Nil Nil
5. Maharashtra Nil Nil
6. Odisha Nil Nil
7. Haryana Nil Nil
8. Himachal Pradesh Nil Nil
9. Kerala Nil Nil
10. Delhi Nil Nil
11. Tamilnadu Nil Nil
12. Punjab Nil Nil
13. Uttar Pradesh Nil Nil
This information was given by the Minister of State (IC) for Ayush Shri Pratap Rao Jadhav in a
written reply to a question in Lok Sabha on 20th MARCH 2026.
***
SR/SV
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