**Executive Summary**
This is an annual update from the Telecom Regulatory Authority of India (TRAI) regarding enforcement of Unsolicited Commercial Communication (UCC) regulations and consumer engagement under the Do Not Disturb (DND) ecosystem for 2025. It highlights increased regulatory actions against spam telemarketing.
**Key Points / Main Content**
* **Enforcement Actions:**
* 7,31,120 notices were issued to unregistered telemarketers (UTMs) violating UCC norms.
* 4,73,075 entities faced one-month communication restrictions.
* 89,936 repeat offenders faced six-month communication bans.
* 1,84,482 telecom resources were disconnected due to non-compliance.
* Over 21.05 lakh telecom resources have been disconnected since August 2024.
* **Consumer Complaints:**
* 31.09 lakh UCC complaints were registered in 2025.
* 17.06 lakh complaints (over half) were submitted through the DND application.
* **DND Adoption:**
* DND app installations increased by 84.43% year-on-year in 2025.
* Cumulative DND app installations reached 28.08 lakh, up from 15.22 lakh in 2024.
* **TRAI's Strategy:**
* Employs a two-pronged strategy: Enables legitimate communications through registered entities while using regulatory, technological (DLT, AI), and enforcement measures to curb unsolicited communications.
**Impact Analysis**
**Consumers**
* **Impact:** Should experience a perceptible improvement in control of unsolicited commercial communications. They can report spam via the DND app.
* **Action Required:** To report unsolicited communications via the DND app.
**Unregistered Telemarketers (UTMs)**
* **Impact:** Subject to notices, communication restrictions (one-month and six-month bans), and potential disconnection of telecom resources for non-compliance with UCC norms.
* **Action Required:** Comply with UCC norms to avoid penalties and restrictions.
**Registered Telemarketers**
* **Impact:** Must adhere to legitimate, consent-based commercial communications through registered entities.
* **Action Required:** Ensure compliance with DLT, AI-led spam detection, and designated number series regulations.
**TRAI**
* **Impact:** Responsible for enforcing UCC regulations, protecting consumer interests, ensuring transparency, and refining the DND framework.
* **Action Required:** Continue to deploy regulatory, technological, and enforcement measures to curb unsolicited communications and collaborate with stakeholders to refine the DND framework.
Key Entities Referenced
Telecom Regulatory Authority of India (TRAI): Independent statutory body that regulates telecommunications, broadcasting, and cable TV services sectors in India
Unsolicited Commercial Communication (UCC): Communications violating the norms established by TRAI
Do Not Disturb (DND): Ecosystem aimed at curbing spam telemarketing, enabling consumers to report unsolicited communications.
TRAI Act, 1997: The act under which TRAI was established as an independent statutory body.
Ministry of Communications
Over 7 lakh notices, 5.6 lakh restrictions: TRAI
tightens grip on spam telemarketers in 2025
Over 17 lakh spam complaints were filed by users through
the DND app
Nearly 90,000 repeat offenders faced extended
communication bans of up to six months, under TRAI’s UCC
enforcement framework
Posted On: 13 FEB 2026 4:37PM by PIB Delhi
The Telecom Regulatory Authority of India (TRAI) has released its annual update on the enforcement of
Unsolicited Commercial Communication (UCC) and consumer engagement under the Do Not Disturb
(DND) ecosystem for the year 2025, highlighting a significant scale-up in regulatory action against spam
telemarketing.
During 2025, 7,31,120 notices were issued to unregistered telemarketers (UTMs) found in violation of
UCC norms. As part of progressive enforcement measures, 4,73,075 entities were subjected to one-
month communication restrictions, while 89,936 repeat offenders faced six-month communication
caps. In addition, 1,84,482 telecom resources were disconnected during the year for continued non-
compliance. Cumulatively, since August 2024, over 21.05 lakh telecom resources have been
disconnected, reflecting intensified efforts to curb persistent spam networks and strengthen compliance
across the telecom ecosystem.
The enforcement action is supported with sustained efforts to encourage consumer for reporting of spam.
In 2025, a total of 31.09 lakh UCC complaints were registered across all channels. Of these, 17.06 lakh
complaints - over half - were submitted through the DND application, underscoring increased
consumer participation in reporting unsolicited communications.Commenting on the development, Shri Anil Kumar Lahoti, Chairman, TRAI, stated:
“TRAI’s enforcement efforts in 2025 are anchored in the principle that consumers should experience
perceptible improvement in control of unsolicited commercial communications. Enhanced consumer
participation through the DND ecosystem has enabled faster identification of violations and more decisive
action against persistent offenders.”
Monthly data indicates that complaints against unregistered telemarketers consistently accounted for
the overwhelming majority of reported cases throughout the year, significantly outnumbering
complaints against registered telemarketers. This trend reinforces TRAI’s focus on targeting unauthorised
and non-compliant entities operating outside the regulatory framework.
TRAI has adopted a two-pronged strategy that enables legitimate, consent-based commercial
communications through registered entities, while simultaneously deploying regulatory, technological and
enforcement measures, such as DLT(blockchain)-based registration, AI-led spam detection, mandatory use
of designated number series, strengthened complaint mechanisms, and disconnection of non-compliant
senders, to curb unsolicited communications from unregistered entities.
The DND ecosystem has also seen a significant increase in adoption. DND app installations grew by
84.43% year-on-year in 2025, rising to 28.08 lakh cumulative installations, compared to 15.22 lakh in
2024.
The combination of increased consumer reporting and strengthened enforcement mechanisms has enabled
faster identification of violators and more decisive regulatory action.
The Authority reiterates its commitment to protecting consumer interests, ensuring transparency, and
raising the consequences of non-compliance for entities engaged in unsolicited commercial
communication, while continuing to refine the DND framework in collaboration with stakeholders.
About TRAI
The Telecom Regulatory Authority of India (TRAI) is an independent statutory body set up under the
TRAI Act, 1997. TRAI regulates the telecommunications, broadcasting, and cable TV services sectors in
India. Our goal is to ensure fair rules, transparent practices, and better quality of service for all users.
🛑 Note: TRAI is a regulatory authority and does not provide direct consumer services. For individual
issues, please contact your licensed service provider.
For official updates, follow TRAI on:
X (formerly Twitter) - @TRAI,
Facebook - @TRAI,Instagram - @trai.official_,
LinkedIn - @trai-official,
YouTube - @TelecomRegulatoryAuthorityofIndia.
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