GOVERNMENT OF INDIA
MINISTRY OF COMMUNICATIONS
DEPARTMENT OF TELECOMMUNICATIONS
RAJYA SABHA
UNSTARRED QUESTION NO. 1456
TO BE ANSWERED ON 12TH FEBRUARY, 2026
ATTRACTING GEN Z TOWARDS BSNL SUBSCRIPTION
1456 SHRI SAMIK BHATTACHARYA:
Will the Minister of Communications be pleased to state:
(a) the percentage of BSNL subscribers who are below the age of 30, State-wise and how it
compares with private...
GOVERNMENT OF INDIA MINISTRY OF COMMUNICATIONS DEPARTMENT OF TELECOMMUNICATIONS RAJYA SABHA UNSTARRED QUESTION NO. 1456 TO BE ANSWERED ON 12TH FEBRUARY, 2026 ATTRACTING GEN Z TOWARDS BSNL SUBSCRIPTION 1456 SHRI SAMIK BHATTACHARYA:
Will the Minister of Communications be pleased to state:
(a) the percentage of BSNL subscribers who are below the age of 30, State-wise and how it compares with private telecom operators;
(b) whether BSNL has launched any specific initiatives or campaigns to attract Gen Z customers in India, especially in Kolkata and if so, the details thereof;
(c) the steps being taken by BSNL to integrate Over-The-Top (OTT) services into its offerings, such as bundled streaming subscriptions, to appeal to younger users; and
(d) how BSNL is leveraging social media platforms, digital marketing and collaborations with educational institutions to engage with and attract younger demographics? ANSWER MINISTER OF STATE FOR COMMUNICATIONS AND RURAL DEVELOPMENT (DR. PEMMASANI CHANDRA SEKHAR)
(a) The Circle-wise details of BSNL subscribers below the age of 30 are attached as Annexure-I.
(b) to (d) BSNL has launched BiTV on Mobile with around 300 Channels and IFTV service through Bharat Fibre. Add-on facility is available for OTT services.
BSNL introduces specific Special Tariff Vouchers (STV) for the Gen Z customers from time to time which caters to the Gen-Z segment. Additionally, to attract Gen Z customers across country including Kolkata, BSNL has taken various initiatives i.e. Bharat fibre connections, Wi-Fi Roaming Services, stall installation at Book fair, social media campaign, advertising through various Flyers/Video related to Plans/Tariffs/ services/events. etc. Reels and creative content highlighting student-specific plans and offers launched by BSNL for the younger generation are regularly shared across social media platforms such as Facebook, Instagram, Twitter and YouTube.
1Annexure-I of Rajya Sabha Unstarred Question No. 1456 for 12.02.2026.
Circle-wise details of BSNL subscribers below the age of 30, as on 03.02.2026 Sl. No. Telecom Circle Subscribers below Total Percentage the age of 30 subscribers 1 Andaman & Nicobar 74807 363373 20.59 2 Andhra Pradesh 1020243 5055897 20.18 3 Assam 457409 2794867 16.37 4 Bihar 1590631 4563639 34.85 5 Calcutta 587877 2563999 22.93 6 Chennai 179082 1175945 15.23 7 Chhattisgarh 576693 1978384 29.15 8 Delhi 462 2691 17.17 9 Gujarat 789610 2925431 26.99 10 Haryana 1068727 4373889 24.43 11 Himachal Pradesh 364155 1675324 21.74 12 Jammu & Kashmir 154872 770876 20.09 13 Jharkhand 631715 2139822 29.52 14 Karnataka 826244 4294838 19.24 15 Kerala 863850 7276741 11.87 16 Madhya Pradesh 934769 2686489 34.80 17 Maharashtra 1100765 4472383 24.61 18 Mumbai 220 3649 6.03 19 NE-I 182406 1143405 15.95 20 NE-2 127340 716299 17.78 21 Odisha 1271957 5226832 24.34 22 Punjab 820108 4020322 20.40 23 Rajasthan 1820424 5191951 35.06 24 Sikkim 8861 25291 35.04 25 Tamil Nadu 1111029 7835705 14.18 26 Telangana 526621 1994020 26.41 27 UP East 2805021 7695097 36.45 28 UP West 1305106 3577807 36.48 29 Uttaranchal 418522 1322485 31.65 30 West Bengal 525051 2179878 24.09 Total 22144577 90047329 24.59 ***** 2