**Executive Summary**
This document reports on the Government of India, Ministry of AYUSH's campaigns for the promotion of Yoga and AYUSH services, as of December 12, 2025. It highlights the celebration of International Day of Yoga (IDY) in 2024 and 2025, and includes details on initiatives to standardize herbal medicines and extend AYUSH services to underserved populations.
**Key Points / Main Content**
* **International Day of Yoga (IDY) Celebrations:**
* IDY is celebrated annually on June 21st.
* IDY 2025 was celebrated globally on June 21, 2025, with the theme "Yoga for One Earth, One Health." Prime Minister Modi led the main event in Visakhapatnam with approximately 3.02 lakh participants.
* IDY 2024 was celebrated with the theme "Yoga for Self and Society." The main event was organized in Srinagar.
* Precursor events for IDY-2024 were conducted across India.
* **Promotion of Information Education and Communication (IEC):**
* Under the Central Sector Scheme for IEC in AYUSH, the Ministry organized national and state-level Arogya fairs and Yoga Fests.
* The total budgetary provision for the IEC scheme for the Financial Year 2024-25 was Rs. 43.20 crores.
* **Quality Standardization of Herbal Medicines:**
* The Pharmacopoeia Commission for Indian Medicine & Homoeopathy (PCIM&H) lays down standards for ASU&H drugs.
* The Ministry is implementing the "Ayush Oushadhi Gunavatta evam Uttpadan Samvardhan Yojana (AOGUSY)" scheme to enhance manufacturing capabilities, strengthen regulatory frameworks, and encourage collaborations to improve the standards and quality of Ayush drugs & materials.
* The Ministry supported 34 State Drug Testing Laboratories and approved/licensed 108 laboratories for quality testing.
* **Extension of AYUSH Services to Rural and Underserved Populations:**
* The National Ayush Mission (NAM) undertakes outreach initiatives through State Governments/UTs.
* Initiatives include Ayush Public Health Programmes (APHPS), Ayush Mobile Medical Units (MMUs), and community-based projects.
* MMUs provide doorstep healthcare services in unserved/tribal and remote habitations, covering approximately 3 lakh population.
* Outreach activities under the Ayush Gram component involve collaboration with local Self-Help Groups (SHGs) for community mobilization, awareness generation, and promotion of Ayush-based lifestyle practices.
**Impact Analysis**
**Ministry of AYUSH**
*Impact:* Responsible for the implementation and monitoring of the various schemes and initiatives outlined in the document.
*Action Required:* To continue to execute and refine the programs outlined, ensuring effective allocation of resources and achievement of stated objectives.
**State Governments/UTs**
*Impact:* Responsible for implementing NAM programs and ensuring the effective delivery of AYUSH services in their respective regions.
*Action Required:* To develop State Annual Action Plans (SAAP) in accordance with NAM guidelines and effectively implement outreach activities, coordinating with local Self-Help Groups (SHGs).
**Healthcare Professionals (AYUSH Medical Officers)**
*Impact:* Play a crucial role in delivering healthcare services through MMUs and other outreach programs.
*Action Required:* To actively participate in MMUs and community-based initiatives, providing screening, follow-up, medicine distribution, and other AYUSH-related services.
**Citizens**
*Impact:* Intended beneficiaries of the various schemes and initiatives aimed at promoting health and well-being through AYUSH systems.
*Action Required:* To actively engage with community-level awareness programs and take advantage of available AYUSH services.
**ASU&H Drug Manufacturers**
*Impact:* Required to adhere to quality standards and regulatory frameworks to ensure the safety and efficacy of their products.
*Action Required:* To comply with the quality standards set by PCIM&H and participate in the AOGUSY scheme to enhance manufacturing capabilities and quality.
Key Entities Referenced
Ministry of AYUSH: The primary government body responsible for promoting and regulating AYUSH (Ayurveda, Yoga & Naturopathy, Unani, Siddha and Homoeopathy) systems of medicine.
National Ayush Mission (NAM): A scheme to extend Ayush healthcare services, especially to rural and underserved populations.
International Day of Yoga (IDY): An annual event celebrated globally on June 21st, promoting yoga and its benefits.
Drugs Rules, 1945: Rules referenced for licensing laboratories for quality testing of Ayurvedic, Siddha and Unani drugs and raw materials.
Ayush Oushadhi Gunavatta evam Uttpadan Samvardhan Yojana (AOGUSY): A central sector scheme aimed at enhancing India's manufacturing capabilities and exports of traditional medicines and health promotion products.
GOVERNMENT OF INDIA
MINISTRY OF AYUSH
LOK SABHA
UNSTARRED QUESTION NO. 2086
TO BE ANSWERED ON 12.12.2025
CAMPAIGNS FOR PROMOTION OF YOGA
2086. DR. KADIYAM KAVYA:
Will the Minister of AYUSH be pleased to state:
(a) the details of national and regional campaigns launched by the Government for promoting
yoga, including events, participation numbers and budget allocation in the last financial year,
with specific focus on community-level awareness drives;
(b) the measures taken by the Government to ensure availability and quality standardisation of
herbal medicines across the country, including the number of licensed manufacturers, supply
chain monitoring mechanisms, along with steps taken to address shortages in the rural areas of
the country; and
(c) the details of the outreach programs for extending AYUSH services to rural and underserved
populations, including mobile AYUSH units deployed, villages covered along with collaboration
with local self-help groups in this regard
ANSWER
THE MINISTER OF STATE (IC) OF THE MINISTRY OF AYUSH
(SHRI PRATAPRAO JADHAV)
(a) The International Day of Yoga (IDY) is celebrated all over the world, on the 21st of June
of every year. The 11th International Day of Yoga (IDY 2025) was celebrated globally on June
21, 2025, with the theme “Yoga for One Earth, One Health” underscoring Yoga’s increasing
global appeal and India’s pivotal role in promoting holistic health and wellness. Prime Minister
Shri Narendra Modi led the main event of IDY-2025 at the beachfront of Visakhapatnam,
alongside nearly 3.02 lakh participants, in a harmonious Yoga demonstration. Across India,
13.64 lakh Yoga Sangam events were registered on Yoga Portal, showcasing widespread
grassroots engagement.
Similarly, during 2024-25 also, IDY 2024 was celebrated globally with the theme “Yoga for Self
and Society”, emphasizing Yoga’s role in fostering individual well-being and communitysolidarity. Ministry of Ayush organized the main event of International Day of Yoga 2024 in
Srinagar, where 7000 enthusiasts performed Yoga on the banks of Dal Lake for promoting Yoga.
Additionally, 45-minute Common Yoga Protocol (CYP) sessions were conducted in 20 districts
of Jammu and Kashmir, engaging over 20,000 participants. Further, the following precursor
events for observance of IDY-2024 were also carried out by the Ministry with focus on
community-level awareness for promoting Yoga:
75 Days to IDY, 2024 on 7th April 2024 at Wadia College Sports Ground, Pune with more than
5000 Yoga enthusiasts.
50 Days to IDY, 2024 Event on 2nd May 2024, at Police Parade Ground, Surat with more than
7000 Yoga enthusiasts.
25 Days to IDY, 2024 Event on 27th May 2024 at Magadh University, Bodh Gaya, Bihar with
more than 7000 Yoga enthusiasts.
In addition, under the Central Sector Scheme for “Promotion of Information Education and
Communication (IEC) in AYUSH”, the Ministry organized One (01) National Level Arogya fair
in Dehradun, Three (03) State Level Arogya fairs in Mon District (Nagaland), Raipur
(Chhattisgarh), Nashik (Maharashtra) and One (01) Yoga Fest in New Delhi for promotion of
AYUSH systems including Yoga with specific focus on community-level awareness drives at
national and regional levels. Total budgetary provision for IEC scheme for the Financial Year
2024-25, including that for IDY, 2024, was Rs.43.20 crores.
(b) Under the Ministry of Ayush, Pharmacopoeia Commission for Indian Medicine &
Homoeopathy (PCIM&H), a subordinate organization, lays down the formulary specifications
and pharmacopoeial standards for Ayurveda, Siddha, Unani and Homoeopathy (ASU&H) drugs
which serves as official compendia for ascertaining the quality (identity, purity and strength) of
the ASU&H drugs.
Ministry of Ayush is also implementing a Central Sector Scheme “Ayush Oushadhi Gunavatta
evam Uttpadan Samvardhan Yojana (AOGUSY)” with the following objectives:
i. To enhance India's manufacturing capabilities and exports of traditional medicines and health
promotion products under the initiative of Atmanirbhar Bharat.ii. To facilitate adequate infrastructural & technological upgradation and institutional activities in
public and private sector for standardization, quality manufacturing and analytical testing of
Ayush drugs & materials.
iii. To strengthen regulatory frameworks at Central and State level for effective quality control,
safety monitoring and surveillance of misleading advertisements of Ayush drugs.
iv. To encourage building up synergies, collaborations and convergent approaches for promoting
standards and quality of Ayush drugs & materials.
Besides, 34 State Drug Testing Laboratories have been supported by the Ministry for
strengthening their infrastructural and functional capacity. Further, 108 laboratories are
approved or licensed under the provisions of the Drugs Rules, 1945 for quality testing of
Ayurvedic, Siddha and Unani drugs and raw materials.
(c) Under the National Ayush Mission (NAM) scheme, Ministry of Ayush, through the State
Governments/UTs, has undertaken several outreach initiatives to extend Ayush healthcare
services to rural, remote, tribal and underserved populations. The outreach framework primarily
operates through eight Ayush Public Health Programmes (APHPS), Ayush Mobile Medical
Units (MMUs), community-based projects such as Ayush Gram, and school/community-level
IEC/BCC activities. These initiatives aim to enhance access, awareness, early screening, timely
management and promotion of Ayush-based lifestyle practices across diverse population groups.
Ayush Mobile Medical Units (MMU) provide doorstep healthcare services in unserved/tribal and
remote habitations. Under NAM, MMUs are deployed to 150 unserved and underserved tribal
villages, covering approximately 3 lakh population. Each MMU consists of one Ayush Medical
Officer and one Multi-Purpose Worker, covering eight villages per month. It includes services
like screening, follow-up, medicine distribution, referral linkage, yoga/nutrition-related
IEC/BCC activities and other community-based health interventions.
The programmes approved under the National Ayush Mission based on the State Annual Action
Plan (SAAP) of the State Governments/ UT Administrations are implemented by the respective
States/UTs as per the NAM guidelines. Outreach activities under the Ayush Gram component of
the Scheme involve active collaboration with local Self-Help Groups (SHGs) for:
Community mobilisation and awareness generation, Promotion of Ayush-based lifestyle practices and home remedies,
Supporting medicinal plant-based household preparations,
Facilitating behaviour-change activities at village level.
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