Executive Summary:
The Ministry of Skill Development and Entrepreneurship (MSDE) is undertaking initiatives through NIESBUD and IIE to promote e-commerce entrepreneurship training, including in Warangal, Telangana. These programs include integrating digital marketing into curricula, capacity building under the SANKALP Scheme, and pilot projects for entrepreneurship development. Partnerships with e-commerce platforms aim to enhance market access for entrepreneurs.
Key Points / Main Content:
Entrepreneurship Development Programs:
* NIESBUD conducts Entrepreneurship Development Programmes (EDPs) and Entrepreneurship based Skill Development Programmes (ESDPs) incorporating digital marketing, social media, and e-commerce training.
SANKALP Scheme:
* NIESBUD implements a project under the SANKALP Scheme to strengthen the entrepreneurship ecosystem for marginalized groups, offering capacity building, mentoring, and handholding.
* 50 beneficiaries in Warangal received training through the Entrepreneurship Development Programme under this project in 2022-23.
Pilot Project for Entrepreneurship Development Program:
* NIESBUD implemented a Pilot Project for Entrepreneurship Development Program in 10 States
* 120 beneficiaries in Warangal received training through the project in 2022-23.
PM JANMAN Scheme:
* MSDE, through NIESBUD and IIE, implements the skilling and entrepreneurship component of the Pradhan Mantri Janjati Adivasi Nyaya Maha Abhiyaan (PM JANMAN) for Particularly Vulnerable Tribal Groups (PVTGs) since March 2024.
* All 25 targeted Van Dhan Vikas Kendras (VDVKs) have been established in Telangana, training 1,461 candidates as of July 31, 2025.
PM Surya Ghar Muft Bijli Yojana:
* NIESBUD, in collaboration with MNRE, is organizing Entrepreneurship Development Programme (EDP) on Solar Entrepreneurship under PM Surya Ghar Muft Bijli Yojana.
* NIESBUD trained 30 beneficiaries under the project during the FY 2025-26 in Telangana.
E-Commerce Partnerships:
* NIESBUD collaborates with private and public sectors to promote digital marketing and enhance market access.
* Open Network for Digital Commerce (ONDC): Signed MoU on August 13, 2024, to develop skills and support entrepreneurship through ONDC's network.
* Government e-Marketplace (GeM): Signed MoU on August 13, 2024, to integrate GeM procurement into NIESBUD's training and facilitate entrepreneur registration on GeM.
* Meta (Facebook, WhatsApp, Instagram): Signed MoU on September 4, 2023, to provide digital marketing skills to small business owners.
PMVDY Scheme (Assam):
* IIE implements Pradhan Mantri Van Dhan Yojana (PMVDY) in Assam to uplift tribal livelihoods via value addition of Minor Forest Produce (MFP). Products are branded as TRISSAM and registered with e-commerce platforms like Swiggy Mini Stores and MyStore.
Impact Analysis:
Rural Youth in Warangal:
* Impact: Beneficiaries gain skills in e-commerce and entrepreneurship, enhancing their livelihood opportunities.
* Action Required: Participate in available training programs and utilize resources provided.
Marginalized Sections of Society:
* Impact: Strengthened entrepreneurial ecosystem through capacity building, mentoring, and handholding.
* Action Required: Engage with the SANKALP Scheme and utilize the support offered.
Particularly Vulnerable Tribal Groups (PVTGs) in Telangana:
* Impact: Upliftment through skilling and entrepreneurship initiatives under the PM JANMAN scheme.
* Action Required: Participate in training programs offered through the established VDVKs.
Entrepreneurs in the Solar Energy Sector:
* Impact: Enhanced skills and opportunities in solar entrepreneurship.
* Action Required: Participate in the Entrepreneurship Development Programme (EDP) on Solar Entrepreneurship.
Small Business Owners:
* Impact: Access to tools, knowledge, and resources on digital marketing skills through the partnership with Meta.
* Action Required: Utilize the training and resources provided by Meta to enhance digital marketing capabilities.
Key Entities Referenced
Ministry of Skill Development and Entrepreneurship: The Indian government ministry responsible for skill development and entrepreneurship initiatives.
Warangal, Telangana: A district in the state of Telangana, India, targeted for ecommerce entrepreneurship training programs.
National Institute for Entrepreneurship and Small Business Development (NIESBUD): An autonomous institute under the Ministry of Skill Development and Entrepreneurship involved in promoting entrepreneurship.
Indian Institute of Entrepreneurship (IIE): An autonomous institute under the Ministry of Skill Development and Entrepreneurship involved in promoting entrepreneurship, particularly in the North-Eastern region.
Skills Acquisition and Knowledge Awareness for Livelihood Promotion (SANKALP): A program of the Ministry of Skill Development and Entrepreneurship supporting entrepreneurship ecosystem development.
Pradhan Mantri Janjati Adivasi Nyaya Maha Abhiyaan (PM JANMAN): A scheme of the Ministry of Tribal Affairs for the upliftment of Particularly Vulnerable Tribal Groups (PVTGs).
PM Surya Ghar Muft Bijli Yojana: A scheme to promote rooftop solar adoption, empower entrepreneurs, and create sustainable livelihood opportunities.
Pradhan Mantri Van Dhan Yojana (PMVDY): A scheme of Ministry of Tribal Affairs to uplift the livelihood of the tribal communities by enabling them to have sustainable livelihood via value addition of Minor Forest Produce MFP.
GOVERNMENT OF INDIA
MINISTRY OF SKILL DEVELOPMENT AND ENTREPRENEURSHIP
LOK SABHA
UNSTARRED QUESTION NO. 3491
ANSWERED ON 11/08/2025
E-COMMERCE ENTREPRENEURSHIP TRAINING
3491. DR. KADIYAM KAVYA:
Will the Minister of SKILL DEVELOPMENT AND ENTREPRENEURSHIP be pleased to
state:
(a) the details of programmes to train Warangal's rural youth in e-commerce
entrepreneurship;
(b) the number of beneficiaries in Telangana in 2024-25; and
(c) the partnerships with e-commerce platforms for market access?
ANSWER
THE MINISTER OF STATE (INDEPENDENT CHARGE) IN THE MINISTRY OF SKILL
DEVELOPMENT AND ENTREPRENEURSHIP
(SHRI JAYANT CHAUDHARY)
(a) & (b): The Ministry of Skill Development and Entrepreneurship (MSDE) through its
Autonomous Institutes, namely, National Institute for Entrepreneurship and Small Business
Development (NIESBUD) and Indian Institute of Entrepreneurship (IIE) has taken various
initiatives to promote training of youth in entrepreneurship development in various sectors
including e-commerce across various districts including Warangal in the State of Telangana.
The details of the initiatives are as under:
(i) NIESBUD has conducted Entrepreneurship Development Programmes (EDPs) and
Entrepreneurship based Skill Development Programmes (ESDPs) in order to promote
entrepreneurship among youth. The module on usage of Digital Marketing, Social Media
and E-Commerce for promoting businesses is integrated in the EDP and ESDP
Curriculum.
(ii) Strengthening Entrepreneurial Climate through Capacity Building, Incubation Support,
Mentoring and Handholding under SANKALP Scheme - NIESBUD under MSDE has
implemented a project for strengthening the entrepreneurship ecosystem of different
marginalized sections of the society with the support of the Skills Acquisition and
Knowledge Awareness for Livelihood Promotion (SANKALP) Programme of MSDE. The
project aimed at creating, fostering and promoting the spirit of entrepreneurship among
the various target groups through Capacity Building, Mentoring and Handholding. The
Institute has imparted training to 50 beneficiaries through Entrepreneurship Development
Programme under the project in the district of Warangal in the year 2022-23.
(iii) Pilot Project for Entrepreneurship Development Program - NIESBUD under MSDE has
implemented a Pilot Project for Entrepreneurship Development Program in 10 States
supported by the MSDE which aimed at creating, fostering and promoting the spirit of
entrepreneurship among the target groups through Entrepreneurship DevelopmentProgramme, Mentoring and Handholding support. The Institute has imparted training to
120 beneficiaries through the project in the district of Warangal in the year 2022-23.
(iv) MSDE through its Autonomous Institutes, namely, NIESBUD and IIE have been
implementing the skilling and entrepreneurship component of Pradhan Mantri Janjati
Adivasi Nyaya Maha Abhiyaan (PM JANMAN) – a scheme of Ministry of Tribal Affairs for
upliftment of Particularly Vulnerable Tribal Groups (PVTGs), since March 2024. The
project is being implemented with support of Tribal Cooperative Marketing Development
Federation of India (TRIFED) in 15 States across the country under which a total of 500
VDVKs are to be set up. As on 31.07.2025, out of the total target of 25 VDVKs for the
state of Telangana, all 25 VDVKs have been established and a total of 1,461 candidates
have been trained through these VDVKs.
(v) NIESBUD under MSDE in collaboration with the Ministry of New and Renewable Energy
(MNRE) is organizing Entrepreneurship Development Programme (EDP) on Solar
Entrepreneurship under PM Surya Ghar Muft Bijli Yojana. This programme aims to
promote rooftop solar adoption, empower entrepreneurs, and create sustainable
livelihood opportunities by fostering and mentoring budding and existing entrepreneurs in
the field of solar entrepreneurship. NIESBUD has trained 30 beneficiaries under the
project during the FY 2025-26 in the State of Telangana.
(c) NIESBUD under MSDE has collaborated with various private and public sector to
promote digital marketing linkages for entrepreneurship and livelihood development and
enhance market access. These interventions aims to empower the youth by equipping them
with necessary digital skills to effectively run and scale their business. The details of the MoUs
signed by NIESBUD in this regard are as under:
Organization Date of Signing Objective
of MoU
Open Network for 13.08.2024 To collaborate on leveraging digital commerce for
Digital Commerce entrepreneurship and livelihood development. It focuses
(ONDC) on developing skills, organizing training programs, and
supporting entrepreneurial activities through ONDC's
network.
Government e- 13.08.2024 For integrating GeM procurement into NIESBUD’s
Marketplace (GeM) training programs and facilitating the registration of
entrepreneurs on the GeM portal.
Meta (Facebook, 04.09.2023 To support the aspiring and current small business
WhatsApp, owners with the necessary tools, knowledge, and
Instagram) resources on Digital Marketing Skills to thrive in today’s
dynamic market environment.
Further, in the North-Eastern State of Assam, IIE has been implementing Pradhan Mantri Van
Dhan Yojana (PMVDY), a scheme of Ministry of Tribal Affairs (MoTA). The scheme aims to
uplift the livelihood of the tribal communities by enabling them to have sustainable livelihood
via value addition of Minor Forest Produce (MFP) and by providing a Minimum Support Price
(MSP) to the products. The products of IIE’s Van Dhan Vikas Kendras under PMVDY are
branded as “TRISSAM” and are registered with e-commerce platforms like Swiggy Mini Stores
and MyStore for extensive market access.
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