**Executive Summary**
This document contains the answer provided by the Minister of State for Consumer Affairs, Food and Public Distribution (Shri B.L. Verma) to Unstarred Question No. 904 raised in Lok Sabha by Dr. C.M. Ramesh, which was to be answered on February 4, 2026. The question pertains to the government's consumer awareness campaigns, including "Har Label Kuch Kahta Hai" and "Aaj se Thoda Kam," initiatives.
**Key Points / Main Content**
* **Consumer Awareness Campaigns:**
* The Department of Consumer Affairs conducts country-wide multimedia consumer awareness campaigns under "Jago Grahak Jago" to educate consumers about unfair trade practices, grievance redressal mechanisms, Hallmarking, ISI marked products, and other consumer issues.
* **Eat Right India (ERI) Movement:**
* The Food Safety and Standards Authority of India (FSSAI) introduced the Eat Right India (ERI) movement in 2018, focusing on preventive and promotive healthcare through social and behavioural change.
* ERI is built on three core pillars: Eat Safe, Eat Healthy, and Eat Sustainable.
* **"Har Label Kuch Kehta Hai" Campaign:**
* Carried out under the ‘Eat Right India' movement.
* Aims to empower citizens with label literacy for informed choices.
* Educates consumers on nutritional information (calories, fats, sugars, protein, serving size), ingredient lists, allergen warnings, and date markings.
* **Additional Campaigns:**
* Campaigns such as “#AajSeThodaKam”, “#NoToAdulteration”, and “#StopObesity” are conducted to promote food safety and hygiene.
* These campaigns are run through various platforms, including Radio Channels, TV Channels, Railway Stations, Cinema Halls, Social Media Platforms, and Exhibitions.
* **"Aaj se Thoda Kam" Campaign:**
* FSSAI has undertaken the “Aaj se Thoda Kam” campaign to encourage consumers to gradually reduce their intake of fat, salt, and sugar through dietary modifications.
* The campaign includes short videos in English, Hindi, and regional languages, accompanied by flyers, banners, and audio clips to provide guidance on reducing consumption of High Fat, Sugar, and Salt (HFSS) foods.
* It runs through platforms like Doordarshan, All India Radio, Social Media Platforms and Exhibitions.
**Impact Analysis**
**Stakeholder: Consumers**
* **Impact:** Increased awareness of food labels, unfair trade practices, grievance redressal mechanisms, food safety, and healthy eating habits.
* **Action Required:** Consumers are encouraged to become more informed about food labels, reduce consumption of unhealthy foods (high fat, salt, and sugar), and adopt safer and healthier eating habits.
**Stakeholder: Food Industry**
* **Impact:** May need to adapt food production and labelling practices to meet consumer expectations and regulatory requirements.
* **Action Required:** Ensure accurate and transparent food labelling, promote healthier food options, and comply with food safety and standards regulations.
**Stakeholder: Government (Department of Consumer Affairs and FSSAI)**
* **Impact:** Responsible for implementing and promoting consumer awareness campaigns and ensuring food safety and standards.
* **Action Required:** Continue to develop and disseminate consumer awareness campaigns, enforce food safety regulations, and collaborate with stakeholders to promote healthy eating habits.
Key Entities Referenced
Eat Right India (ERI): A movement introduced by FSSAI in 2018, focusing on preventive and promotive healthcare through social and behavioral change, built on three core pillars: Eat Safe, Eat Healthy and Eat Sustainable.
Food Safety and Standards Authority of India: The regulator that introduced the 'Eat Right India (ERI)' movement.
Ministry of Consumer Affairs, Food and Public Distribution: The primary ministry responding to the parliamentary question, overseeing consumer awareness campaigns.
Har Label Kuch Kahta Hai: An awareness campaign carried out under the Eat Right India movement to empower citizens with label literacy for informed choices.
Jago Grahak Jago: A country-wide multimedia consumer awareness campaign run by the Department of Consumer Affairs to address unfair trade practices.
Government of India
Ministry of Consumer Affairs, Food and Public Distribution
Department of Consumer Affairs
LOK SABHA
UNSTARRED QUESTION NO. 904
TO BE ANSWERED ON 04.02.2026
HAR LABEL KUCH KAHTA HAI
904. DR. C M RAMESH:
Will the Minister of CONSUMER AFFAIRS, FOOD AND PUBLIC
DISTRIBUTION be pleased to state:
(a) whether the Government is bringing awareness to consumers through “Har Label Kuch Kahta Hai”
on food labels, etc., and if so, the details thereof;
(b) the difference between “Jago Grahak Jago” and “Har Label Kuch Kahta Hai”;
(c) the details of reasons that “Har Label Kuch Kahta Hai” is campaigned only through digital
platforms, fairs and exhibitions and not through TV channels which have more reach; and
(d) the details of the “Aaj se Thoda Kam” campaign and the manner in which the Government taking it
to the people?
ANSWER
THE MINISTER OF STATE
CONSUMER AFFAIRS, FOOD AND PUBLIC DISTRIBUTION
(SHRI B.L.VERMA)
(a) to (d) : Department of Consumer Affairs has been generating country-wide multimedia consumer
awareness campaign under the aegis of “Jago Grahak Jago” through various media including electronic,
outdoor and social media. Consumers are made aware of unfair trade practices, grievance redressal
mechanisms, Hallmarking, ISI marked products, and various other consumer related issues.
Food Safety and Standards Authority of India introduced the 'Eat Right India (ERI)' movement in
2018 with a focus on preventive and promotive healthcare through social and behavioural change. This
initiative is built on three core pillars – Eat Safe, Eat Healthy and Eat Sustainable.
“#HarLabelKuchKehtaHai" awareness campaign is being carried out under the ‘Eat Right India’
movement to empower citizens with label literacy for informed choices. It aims to educate consumers on key
elements like nutritional information (calories, fats, sugars, protein, serving size), ingredient lists, allergen
warnings, and date markings.
Further, a number of campaigns and activities such as –“#AajSeThodaKam”,
“#NoToAdulteration”, “#StopObesity”, etc are being conducted to make people aware about food safety
and hygiene under Eat Right India movement. These campaigns are run through different platforms, e.g. –
Radio Channels, TV Channels, Railway Stations, Cinema Hall, Social Media Platforms, Exhibitions, Melas,
etc.FSSAI has undertaken “Aaj se Thoda Kam” campaign to encourage consumers to gradually reduce
their intake of fat, salt, and sugar through dietary modifications. Under this campaign, a series of short videos
in English, Hindi, and different regional languages, accompanied by flyers, banners, and audio clips have
been developed. These provide useful guidance on gradually reducing the consumption of High Fat, Sugar,
and Salt (HFSS) foods.
This campaign is also run through different platforms – like – Doordarshan, All India Radio, Social
Media Platforms, Exhibitions, etc
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