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GOVERNMENT OF INDIA
MINISTRY OF MICRO, SMALL AND MEDIUM ENTERPRISES
RAJYA SABHA
UNSTARRED QUESTION NO. 3420
TO BE ANSWERED ON 23.03.2026
INDUSTRIAL MOTIVATION CAMPAIGNS
3420. SHRI SANA SATHISH BABU:
Will the Minister of MICRO, SMALL AND MEDIUM ENTERPRISES be pleased to state:
(a) district-wise number of industrial motivation camps, roadshows and investor outreach
programmes conducted under the Industrial Motivation Campaigns (IMCs) in the State of Andhra
Pradesh;
(b) details of role of digital platforms, social media and online investor engagement tools in
expanding the reach of industrial awareness initiatives in the State;
(c) the initiatives undertaken under the entrepreneurship awareness & investment promotion
outreach component of IMCs in the State; and
(d) whether any data has been collected on the number of new enterprises registered or investment
proposals received following such motivation campaigns, if so, the details thereof?
ANSWER
MINISTER OF STATE FOR MICRO, SMALL AND MEDIUM ENTERPRISES
(SUSHRI SHOBHA KARANDLAJE)
(a) to (d): Industrial Motivation Campaign was one of the component of the earlier
Entrepreneurship and Skill Development Programmes (ESDP) scheme till FY 2020-21. This scheme
was revised in FY 2021-22 for continuation under the fifteenth Finance Commission. It has now five
components, viz. Entrepreneurship Awareness Programme (EAP), Entrepreneurship cum Skill
Development Programme (E-SDP), Management Development Programme (MDP), Advanced E-SDP
and Advanced MDP. The objective of the scheme is to motivate young persons representing different
sections of the society to consider self-employment and entrepreneurship as one of the career options.
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