## Policy Summary: MoU between Ministry of Cooperation and Swiggy Limited
**Subject:** Enhanced Digital Market Access for Cooperative Products
**Objective:** To facilitate digital integration and market access for cooperative products, promote the Indian cooperative sector, and realize the vision of 'Sahkar se Samriddhi' (Prosperity through Cooperation).
**Key Highlights:**
* A Memorandum of Understanding (MoU) was signed on April 25, 2025, between the Ministry of Cooperation (MoC) and Swiggy Limited.
* The MoU establishes a strategic partnership to enhance digital integration and market access for cooperative products, especially in the dairy and organic sectors.
* Swiggy will create a dedicated "Cooperative" category on its platform (Instamart) for products like dairy, organic produce, millets, and handicrafts, promoted by cooperative organizations.
**Scope of Collaboration:**
* Joint awareness campaigns for cooperative movement organizations' products.
* Encouraging the onboarding of cooperative dairy products and providing preferred access through Swiggy Instamart.
* Swiggy will support cooperative brands in marketing, promotion, consumer technology, and capacity building.
* Capacity building for cooperatives in areas such as digital marketing, logistics, and consumer technology.
**Expected Benefits:**
* Enhanced digital access for cooperative products.
* Sustainable growth opportunities for cooperatives.
* Maximized impact of cooperatives in the digital economy.
**Pilot Projects:**
* The National Cooperative Organics Limited (NCOL) plans to launch "Bharat Organics" brand organic products through Swiggy Instamart in Bangalore (Karnataka), Chandigarh, and Hyderabad (Telangana).
Key Entities Referenced
Karnataka: A state in India where pilot projects and MoU extensions are being considered.
Ministry of Cooperation: A ministry in the Government of India responsible for cooperative societies.
Swiggy Instamart: A quick commerce platform owned by Swiggy.
Swiggy Limited: The parent company of Swiggy Instamart, which has signed an MoU with the Ministry of Cooperation.
Shri Amit Shah: The Minister of Cooperation.
Sahkar se Samriddhi: A vision to promote Indian cooperative sector.
NCOL: An organization planning to launch Bharat Organics brand organic products.
Bharat Organics: A brand of organic products.
GOVERNMENT OF INDIA
MINISTRY OF COOPERATION
LOK SABHA
UNSTARRED QUESTION NO. 418
TO BE ANSWERED ON 22nd JULY, 2025
MoU with Quick Commerce Firms
418 Smt. Mala Rajya Laxmi Shah:
Smt. Himadri Singh:
Shri Narayan Tatu Rane:
Shri P C Mohan:
Shri Vijay Kumar Dubey:
Shri Lumbaram Choudhary:
Shri Kripanath Mallah:
Shri Bhojraj Nag:
Shri Ravindra Shukla Alias Ravi Kishan:
Will the Minister of Cooperation (सहका(cid:303)रता मं(cid:361)ी) be pleased to state:
(a) the manner in which the Memorandum of Understanding (MoU) signed between the
Ministry of Cooperation and Swiggy Instamart will contribute towards expanding digital
market access for cooperative products across the country;
(b) the expected benefits of having a dedicated "Cooperative" category on Swiggy for products
such as dairy, organic produce, millets and handicrafts;
(c) whether the Government is planning for any such further MoU's with other Quick
commerce firms in Karnataka and Bengaluru specifically; and
(d) the details of any current pilot projects in Karnataka and Bengaluru?
ANSWER
THE MINISTER OF COOPERATION
सहका(cid:303)रता मं(cid:361)ी (SHRI AMIT SHAH)
(a) to (b): Ministry of Cooperation has entered into an MoU with Swiggy Limited on
25.04.2025 to collaborate to enhance the digital and market integration of cooperative products,
facilitate policy discussions, and drive consumer engagement with the cooperative sector, with
an aim to promote Indian cooperative sector and realize the vision of 'Sahkar se Samriddhi'.
The purpose of this MoU is to establish a strategic partnership between MoC and Swiggy to
enhance digital integration and market access for cooperative products, particularly in the dairy
and organic sector, and facilitate capacity building for cooperatives in areas such as digital
marketing, logistics, and consumer technology.The Scope of the MoU includes the following:
i. Swiggy, in collaboration with the Ministry of Cooperation, would engage on awareness
campaign for cooperative movement/ organisations/ products in India.
ii. Encourage onboarding of cooperative dairy products and support for preferred access
through Swiggy's Instamart platform for cooperatives.
iii. Swiggy, in collaboration with the ministry, will support the cooperative brands in the
areas of marketing, promotion, consumer technology and capacity building efforts.
iv. Swiggy will create a separate cooperative category on its platform, with a focus on
brands promoted by cooperative organisations for products such as Organics, Dairy,
Millets, Handicrafts, etc.
The initiative will enhance digital access, create sustainable growth opportunities, maximize
the impact of cooperatives in the digital economy, and capacity building for cooperatives
through mutually agreed upon projects.
(c) to (d) As part of the MoU between the Ministry of Cooperation and Swiggy Limited, NCOL
has a plan to launch ‘Bharat Organics’ brand organic products through Swiggy Instamart in
Bangalore (Karnataka), Chandigarh and Hyderabad (Telangana).
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