**Executive Summary**
This document presents the Ministry of MSME's response to unstarred question No. 1925 regarding public awareness campaigns for traditional artisans, specifically concerning the Pradhan Mantri Vishwakarma Yojana. It details initiatives undertaken, the extent of coverage, and the implementation status, including activities in Bastar Division and Sidhi Lok Sabha Constituency. A district level awareness program in each of the 7 districts in Bastar Division has been sanctioned and will be completed by March 2026.
**Key Points / Main Content**
* **Awareness Initiatives:**
* The Ministry of MSME has launched initiatives to create awareness about the PM Vishwakarma scheme.
* Dissemination methods include social media, radio jingles, newspaper advertisements, outdoor publicity (hoardings, digital displays), and audio announcements at railway stations and bus stops.
* **Accessibility and Reach:**
* PM Vishwakarma guidelines have been translated into 10 regional languages plus Hindi and English, and a Braille version has been created.
* Since September 2023, over 850 awareness programmes and camps, 65 workshops, 50 trade fairs, 34 state-level exhibitions, and 52 flash mobs have been organized.
* **Current Financial Year Activities:**
* The Ministry of MSME has allocated 716 district-level awareness programs.
* Implementation is coordinated with State Governments, UT Administrations, and local bodies through field offices and MSME Development and Facilitation Offices.
* **Bastar Division Implementation:**
* Five awareness programmes and workshops on PM Vishwakarma have been conducted in Bastar Division, Chhattisgarh.
* One district-level awareness programme in each of the 7 districts in Bastar Division has been sanctioned for the current financial year and will be completed by March 2026.
* **Sidhi Lok Sabha Constituency Implementation:**
* A Seminar-cum-Awareness Programme was conducted at Sidhi with 178 attendees.
* Under the PM Vishwakarma scheme, 4,175 artisans from Sidhi have been successfully registered.
**Impact Analysis**
**Traditional Artisans**
* **Impact**: Increased awareness and access to the PM Vishwakarma scheme, potentially leading to skill enhancement and economic empowerment.
* **Action Required**: Engage with awareness programs and registration processes to benefit from the scheme.
**State Governments, UT Administrations, and Local Bodies**
* **Impact**: Required to collaborate and coordinate with the Ministry of MSME in implementing and facilitating awareness programs.
* **Action Required**: Work with MSME Development and Facilitation Offices to implement district-level awareness programs effectively.
**Visually Impaired Beneficiaries**
* **Impact**: Increased accessibility to the PM Vishwakarma scheme guidelines through Braille versions.
* **Action Required**: Utilize the Braille guidelines to understand and participate in the PM Vishwakarma scheme.
Key Entities Referenced
Pradhan Mantri Vishwakarma Yojana: A scheme aimed at creating awareness among traditional artisans.
Ministry of Micro, Small and Medium Enterprises (MSME): The ministry responsible for implementing the awareness campaigns related to the PM Vishwakarma Yojana.
Chhattisgarh: Location where campaign execution is being assessed, specifically in the Bastar Division.
Sidhi: Location of a Seminar-cum-Awareness Programme with details of beneficiaries.
GOVERNMENT OF INDIA
MINISTRY OF MICRO, SMALL AND MEDIUM ENTERPRISES
LOK SABHA
UNSTARRED QUESTION NO. 1925
TO BE ANSWERED ON 11.12.2025
PUBLIC AWARENESS CAMPAIGNS FOR TRADITIONAL ARTISANS
1925. SHRI GANESH SINGH:
SHRI LUMBARAM CHOUDHARY:
SHRI VIJAY BAGHEL:
SHRI DILIP SAIKIA:
SHRI RADHESHYAM RATHIYA:
SMT. HIMADRI SINGH:
DR. RAJESH MISHRA:
SHRI VIJAY KUMAR DUBEY:
SHRI MAHESH KASHYAP:
Will the Minister of MICRO, SMALL AND MEDIUM ENTERPRISES be pleased to state:
(a) whether the Government has launched public awareness campaigns (jan jagrukta abhiyan) to
create awareness among traditional artisans about the Pradhan Mantri Vishwakarma Yojana;
(b) if so, the details thereof and the extent of coverage of such campaigns in rural and urban areas;
(c) if not, whether the Government proposes to launch a nationwide outreach campaign in
collaboration with the State Governments and local bodies;
(d) the probability of execution of the said campaign in Bastar division of Chhattisgarh; and
(e) the implementation status of the said campaigns along with details of beneficiaries there under in
Sidhi Lok Sabha Constituency?
ANSWER
MINISTER OF STATE FOR MICRO, SMALL AND MEDIUM ENTERPRISES
(SUSHRI SHOBHA KARANDLAJE)
(a) to (c) : Ministry of MSME has undertaken several initiatives to create awareness and ensure
effective outreach for traditional artisans about the PM Vishwakarma scheme. Awareness has been
widely disseminated through social media, radio jingles, newspaper advertisements and outdoor publicity
through hoardings, digital displays, audio announcements at railway stations and bus stops, etc. To
ensure linguistic accessibility, the PM Vishwakarma guidelines have been translated into 10 regional
languages—Assamese, Gujarati, Kannada, Konkani, Marathi, Malayalam, Odia, Punjabi, Telugu, and
Urdu—in addition to Hindi and English. A Braille version of the guidelines has also been prepared and
delivered directly to visually impaired beneficiaries registered under the scheme. Since its launch in
September 2023, Ministry of MSME has organised more than 850 awareness programmes and camps, 65
workshops, 50 trade fairs, 34 state level exhibitions and 52 flash mobs in rural and urban areas, across the
country.
For the current financial year, the Ministry of MSME has allocated 716 district-level awareness
programmes, which are being implemented across the various districts through the field offices, MSME
Development and Facilitation Offices in close coordination with State Governments, UT Administrations
and local bodies.
(d): Under the PM Vishwakarma Scheme, 5 awareness programmes and workshops on PM
Vishwakarma have been conducted in the Bastar Division, Chhattisgarh. One district level awareness
programme under PM Vishwakarma in each of the 7 districts in Bastar Division has been sanctioned for
this financial year and will be completed by March 2026.
(e): A Seminar-cum-Awareness Programme was conducted at Sidhi which witnessed the participation
of 178 attendees. Under the PM Vishwakarma scheme, a total of 4,175 artisans from Sidhi have been
successfully registered.
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