**Executive Summary**
This document is the answer provided by the Minister of State in the Ministry of Rural Development to the Lok Sabha Unstarred Question No. 410 on the Rural Entrepreneurship Mission, answered on December 2, 2025. It details the Ministry's initiatives for supporting women's Self-Help Groups (SHGs) in Jharkhand, particularly in Hazaribagh and surrounding blocks, for livelihood-based enterprises. The document also includes an annexure on Honey Bee and Mushroom Beneficiaries for FY 2024-25 and FY 2025-26.
**Key Points / Main Content**
* **Support for Women's SHGs:**
* Under Deendayal Antyodaya Yojana - National Rural Livelihoods Mission (DAY-NRLM), Jharkhand State Livelihoods Mission, in coordination with the National Horticulture Mission (NHM), provides assistance to Women SHGs in Hazaribagh and nearby blocks.
* Support is for livelihood-based enterprises such as honey processing, mushroom production, and dairy units.
* **DAY-NRLM Initiatives:**
* The Ministry provides special funding, capacity-building, technical support, and market linkage interventions for Self Help Groups (SHGs).
* DAY-NRLM covers 7156 blocks across 745 districts in 28 States and 6 Union Territories and mobilizes 10.05 crore rural households into 90.90 lakh SHGs.
* Additional installments for better-performing States based on demand are provided.
* **Livelihood Diversification and Support Network:**
* Supports livelihood diversification for 4.80 crore MahilaKisans through agro-ecological practices, improved livestock management, and scientific Non-Timber Forest Produce (NTFP) cultivation.
* A cadre of 3.98 lakh Krishi, Pashu, Van, Matsya and UdyogSakhis ensures last-mile technical support.
* Custom Hiring Centres (CHCs) improve access to agricultural machinery.
* **Non-Farm Livelihoods:**
* The Start-up Village Entrepreneurship Programme (SVEP) enables women and their households to establish and expand micro-enterprises in the non-farm sector.
* SVEP operates at the block level, supports 3.95 lakh enterprises, and is functional in 491 blocks across 31 States and UTs.
* **Capacity Building and Market Access:**
* Strong emphasis on structured and need-based training for SHG members, community cadres, Panchayati Raj Institution (PRI) members and State Rural Livelihoods Mission (SRLM) staff.
* Capacity-building efforts strengthen Self Help Groups (SHGs), Village Organizations (VOs), Cluster Level Federations (CLFs), Producer Groups (PGs) and Producer Enterprises (PEs).
* DAY-NRLM strengthens opportunities for SHG women by promoting robust, market-linked organisations, enhancing branding, digital enablement, and the outreach of national trademarks such as Saras and AajeevikaMelas.
* **Marketing and Branding:**
* More than 50 SARAS Melas, including 5 national-level events, are organised.
* States develop over 25 dedicated SHG product brands and operate retail outlets such as the SarasAajeevika Gallery.
* Digital marketing expands through e-SARAS and major e-commerce platforms.
* **Annexure Details:**
* Honey Bee Beneficiary FY 2024-25 (Barkagaon, Daru, Katkamdag: 28 beneficiaries).
* Honey Bee Beneficiary FY 2025-26 (Barhi, Bishnugarh, Chouparan, Daru, Ichak, Sadar, Katkamsandi: 39 beneficiaries).
* Mushroom Beneficiary FY 2025-26 (Dadi, Barkagaon: 250 beneficiaries).
**Impact Analysis**
**Women's Self-Help Groups (SHGs) in Hazaribagh and Surrounding Blocks in Jharkhand**
* **Impact**: Access to funding, training, technical support, and market linkages for livelihood-based enterprises (honey processing, mushroom production, dairy units).
* **Action Required**: Engage with the Jharkhand State Livelihoods Mission and DAY-NRLM to avail the available resources and participate in capacity-building programs.
**State Rural Livelihoods Mission (SRLM) Staff**
* **Impact**: Involvement in implementing and managing the support programs for SHGs, requiring coordination with NHM and other stakeholders.
* **Action Required**: Implement strategies and schemes in coordination with the National Horticulture Mission.
**Community Cadres, Panchayati Raj Institution (PRI) Members**
* **Impact**: Increased role in supporting and facilitating the growth of SHGs at the grassroots level, contributing to rural development and entrepreneurship.
* **Action Required**: Collaborate in Institution Building, Financial Inclusion, Enterprise Development and farm and non-farm livelihoods for SHGs.
Key Entities Referenced
DAY-NRLM (Deendayal Antyodaya Yojana - National Rural Livelihoods Mission): A national rural livelihoods mission providing funding, capacity-building, and market linkage interventions for Self Help Groups (SHGs).
Ministry of Rural Development: The primary ministry overseeing the Rural Entrepreneurship Mission and related schemes like DAY-NRLM.
Rural Entrepreneurship Mission: A mission focused on promoting livelihood-based enterprises in rural areas, particularly for women Self-Help Groups.
Self-Help Groups (SHGs): Groups of women in rural areas that are the primary beneficiaries of the schemes and programs discussed in the document.
Jharkhand: The specific state where the referenced activities and assistance to women SHGs are being implemented.
O.I.H.
GOVERNMENT OF INDIA
MINISTRY OF RURAL DEVELOPMENT
DEPARTMENT OF RURAL DEVELOPMENT
LOK SABHA
UNSTARRED QUESTION NO. 410
ANSWERED ON 02/12/2025
RURAL ENTREPRENEURSHIP MISSION
410. Shri Manish Jaiswal:
Will the Minister of RURAL DEVELOPMENT be pleased to state:
(a) whether the Ministry is aware that women Self-Help Groups
(SHGs) in Hazaribagh and surrounding blocks in Jharkhand
State are interested in operating livelihood-based enterprises
such as honey processing, mushroom production and dairy
units under the "Rural Entrepreneurship Mission", if so, the
details thereof;
(b) whether the Ministry is considering any specific scheme to
provide such groups with special funding, training and
technical support and market linkage facilities, if not, the
reasons therefor; and
(c) whether the Government proposes to launch a new pilot
project in this direction to create small-scale, sustainable
employment in villages, if so, the details thereof?
ANSWER
MINISTER OF STATE IN THE MINISTRY OF RURAL DEVELOPMENT
(DR. CHANDRA SEKHAR PEMMASANI)
(a): Under the DeendayalAntyodayaYojana – National Rural
Livelihoods Mission (DAY-NRLM), the Jharkhand State Livelihoods
Mission, in coordination with the National Horticulture Mission
(NHM), provides assistance to Women SHGs in Hazaribagh and
nearby blocks for livelihood-based enterprises such as honey
processing, mushroom production and dairy units. Details regarding
these activities as submitted by State Govt of Jharkhand are at
Annexure.
(b) & (c): Under DAY-NRLM, the Ministry provides special funding,
capacity-building, technical support and market linkage
interventions for Self Help Groups (SHGs). DAY-NRLM covers 7156
Page 1 of 3blocks across 745 districts in 28 States and 6 Union Territories
(UTs) and mobilizes 10.05 crore rural households into 90.90 lakh
SHGs. To strengthen outcomes, the Mission also provides additional
instalments to better-performing States based on demand.
The Mission supports livelihood diversification for 4.80
croreMahilaKisans through agro-ecological practices, improved
livestock management and scientific Non-Timber Forest Produce
(NTFP) cultivation. A cadre of 3.98 lakh Krishi, Pashu, Van, Matsya
and UdyogSakhis ensures last-mile technical support, while Custom
Hiring Centres (CHCs) improve access to agricultural machinery.
Key value chains such as Bamboo, Honey, Fisheries, Spices and
Moringa receive focused development, and Natural Farming
expands through trained KrishiSakhis.
For non-farm livelihoods, the Start-up Village Entrepreneurship
Programme (SVEP) enables women and their households to
establish and expand micro-enterprises in the non-farm sector.
SVEP operates at the block level, supports 3.95 lakh enterprises
and is functional in 491 blocks across 31 States and UTs.
DAY-NRLM) places strong emphasis on structured and need-
based training for Self Help Group (SHG) members, community
cadres, Panchayati Raj Institution (PRI) members and State Rural
Livelihoods Mission (SRLM) staff across Institution Building,
Financial Inclusion, enterprise development, and farm and non-farm
livelihoods. These capacity-building efforts strengthen Self Help
Groups (SHGs), Village Organisations (VOs), Cluster Level
Federations (CLFs), Producer Groups (PGs) and Producer
Enterprises (PEs), enabling them to evolve into robust, market-
linked organisations.
For market access, DAY-NRLM strengthens opportunities for
SHG women by promoting robust, market-linked organisations and
enhancing branding, digital enablement, and the outreach of
national trademarks such as Saras and AajeevikaMelas. More than
50 SARAS Melas, including 5 national-level events, are organised
with innovations like Knowledge, Experiential and Convergence
Pavilions and a digital Mela App.
States develop over 25 dedicated SHG product brands and
operate retail outlets such as the SarasAajeevika Gallery, along
with regional and district-level exhibitions.
Digital marketing expands through e-SARAS and major e-
commerce platforms,Institutional strengthening, capacity-building
on packaging and logistics, and targeted communication campaigns
enhance market visibility.
*****
Page 2 of 3ANNEXURE
ANNEXURE REFERRED TO IN REPLY OF PART (a) OF LOK SABHA
UNSTARRED QUESTION NO. 410 TO BE ANSWERED ON 02.12.2025
REGARDING “Rural Entrepreneurship Mission”.
Honey Bee Beneficiary FY 2024 - 25
No, of Form No. of Training No. of Box
S.no Block
Submitted Beneficiary Completed Received
1 Barkagaon 10 6 6 20 boxes
2 Daru 16 9 9 20 boxes
3 Katkamdag 2 2 2 20 boxes
Total 28 17 17
Honey Bee Beneficiary FY 2025 - 26
No of Form No of Training No. of Box
S.no Block
Submitted Beneficiary Completed Received
1 Barhi 4 4 4 20 boxes
2 Bishnugarh 6 6 6 20 boxes
3 Chouparan 5 0 0 0
4 Daru 4 4 4 20 boxes
5 Ichak 2 2 2 20 boxes
6 Sadar 2 0 0 0
7 Katkamsandi 16 8 8 20 boxes
Total 39 24 24
Mushroom Beneficiary FY 2025 - 26
No. of Form No. of Training Kit
S.no Block
Submitted Beneficiary Completed Received
1 Dadi 10 10 0 0
2 Barkagaon 240 240 0 0
*****
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