**Executive Summary**
Prasar Bharati's PB-SHABD, a shared feed service launched in March 2024, provides logo-free daily news content in various formats. Free access to this service is extended until March 2027. Media organizations can sign up for PB-SHABD at shabd.prasarbharati.org.
**Key Points / Main Content**
* **Service Offering:**
* PB-SHABD provides over 1000 daily news stories across formats including video, audio, text, and photos.
* Content is sourced from a network of over 1500 reporters and correspondents, supported by 60 edit desks operating 24x7.
* News covers categories such as agriculture, technology, foreign affairs, and political developments.
* Content is available in all major Indian languages from Regional News Units and headquarters.
* The provided content is logo-free, and no credit is required for its use.
* **Additional Features:**
* Offers a Live Feed feature for exclusive coverage of live events, including national importance events, investiture ceremonies, and press briefings, all without logos.
* Includes a media repository for accessing archival footage and curated packages.
* Provides special packages, interviews, and daily weather updates.
* **Access and Duration:**
* PB-SHABD was launched in March 2024.
* Free access to the service is available until March 2027.
* Media organizations can sign up for free at shabd.prasarbharati.org.
* **Updates and Engagement:**
* Editorial pieces are regularly updated to facilitate easy use by media outlets.
* Follow PB-SHABD on Instagram, X, and YouTube for the latest updates.
**Impact Analysis**
**Media Organizations**
* **Impact:** Media organizations gain access to a comprehensive source of logo-free news content across various formats, potentially saving time and resources in content acquisition and production. The availability of archival footage and live event coverage further enhances their content library.
* **Action Required:** Sign up for PB-SHABD for free by visiting shabd.prasarbharati.org. Follow PB-SHABD on social media platforms for updates.
**Prasar Bharati**
* **Impact:** Prasar Bharati, through PB-SHABD, expands its reach and impact by providing its news content to a wider network of media organizations, reinforcing its role as a significant national news provider.
* **Action Required:** Continue to provide and update news content on the PB-SHABD platform.
Key Entities Referenced
PB-SHABD: A shared feed service providing logo-free news content across various formats launched by Prasar Bharati.
Prasar Bharati: The broadcasting corporation that launched and operates PB-SHABD.
Ministry of Information & Broadcasting: The ministry overseeing Prasar Bharati and the PB-SHABD initiative.
Ministry of Information & Broadcasting
Prasar Bharati’s PB-SHABD provides logo-free
news content; free access till March 2027
PB-SHABD delivers over 1000 daily news stories across
formats through network of 1500+ reporters and 60 edit
desks operating 24×7
Posted On: 10 MAR 2026 5:05PM by PIB Delhi
Prasar Bharati-Shared Audio-Visuals for Broadcast and Dissemination (PB-SHABD) was launched in
March, 2024 as a shared feed service to provide access to logo free, daily news items across various
formats including video, audio, text, and photos to media organizations. Prasar Bharati is pleased to
announce that free access to SHABD will remain free till March 2027.
Leveraging a robust network of over 1500 reporters, correspondents, and stringers, supported by 60
dedicated edit desks operating round the clock, PB-SHABD offers the latest news from every corner of
India. Daily 1000 stories, covering varied news categories such as agriculture, technology, foreign affairs,
and political developments, are uploaded daily in all major Indian languages from the Regional News
Units (RNUs) and headquarters combined. The content provided through PB-SHABD is logo-free, and no
credit is required on using content from this platform.
PB-SHABD also offers a Live Feed feature, offering exclusive coverage of live events including events of
national importance, investiture ceremonies, as well as various press briefings, all without logo. To further
enhance access, a media repository is available as an archival library, allowing subscribers to easily access
archival footage, along with special curated packages. Special packages, interviews, daily weather updatesfrom across India, and editorial pieces are regularly updated on PB-SHABD ensuring that content may be
readily used by media outlets thereby saving time. Media organizations can sign up for PB-SHABD for
free by visiting shabd.prasarbharati.org.
Follow PB-SHABD on Instagram, X, and YouTube for the latest updates.
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Mahesh Kumar/ Vivek Vishwash
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