**Executive Summary**
The Reserve Bank of India (RBI) successfully promoted financial awareness through an innovative public outreach initiative at the International Film Festival of India (IFFI) 2025, held in Goa from November 20 to 28, 2025. The RBI's awareness booth attracted festival attendees with a creative and accessible approach to financial literacy, featuring a rapid-fire quiz and informative reel. The initiative received an encouraging response from diverse audiences.
**Key Points / Main Content**
* **RBI's IFFI 2025 Initiative:**
* RBI promoted financial awareness at the International Film Festival of India (IFFI) 2025 in Goa.
* Dates: November 20 to 28, 2025.
* **Awareness Booth Features:**
* A rapid-fire quiz on basic financial concepts was presented in a film-themed format.
* A short informative reel highlighted impersonation fraud tactics and prevention tips.
* A mini theatrical setup featured the character “Money Kumar” with the message “RBI Kehta Hai... Jaankar Baniye, Satark Rahiye.”
* **Visitor Engagement:**
* The booth's design included a rotating rupee symbol at the entrance.
* The interactive elements served as popular photo spots.
**Impact Analysis**
**Attendees (Senior citizens, women, students, artists, and celebrities)**
* **Impact:** Increased financial literacy and awareness through engaging and accessible formats.
* **Action Required:** Apply informed, vigilant, and safe financial practices in everyday life.
Key Entities Referenced
Reserve Bank of India (RBI): The central bank promoting financial awareness through outreach initiatives.
International Film Festival of India (IFFI) 2025: A film festival in Goa where RBI promoted financial awareness.
Goa: The location where the IFFI and RBI outreach took place.
Ministry of Finance
RBI Promotes Financial Awareness at IFFI 2025
Through Innovative Public Outreach
प्रव तथ: 08 DEC 2025 2:41PM by PIB Mumbai
Goa, 8, December 2025
The Reserve Bank of India (RBI) successfully promoted financial awareness among diverse audiences
through an innovative and engaging public outreach initiative at the International Film Festival of India
(IFFI) 2025, held in Goa from November 20 to 28, 2025.
RBI’s awareness booth emerged as a key attraction at the festival, drawing steady footfall with its creative
and accessible approach to financial literacy. A specially designed rapid-fire quiz on basic financial
concepts, presented in a filmy and entertaining format, invited enthusiastic participation from visitors. The
cinema-inspired questions helped participants better understand everyday financial matters in a simple and
enjoyable manner. The initiative received an encouraging response from a wide cross-section of attendees,
including senior citizens, women, students, artists, and celebrities.
The booth’s distinctive design further enhanced visitor engagement. A rotating rupee symbol at the
entrance drew immediate attention, while a short informative reel on impersonation fraud highlighted
common tactics used by fraudsters and provided practical tips on prevention. The messages were
conveyed in a clear and easy-to-understand format, reinforcing RBI’s focus on public safety.
Adding a creative touch, a mini theatrical setup featured the character “Money Kumar” holding a film
clapboard carrying the message, “RBI Kehta Hai… Jaankar Baniye, Satark Rahiye.” This interactive
element became a popular photo spot for visitors, helping amplify the message of financial awareness
beyond the booth.
Through this innovative outreach initiative at IFFI 2025, RBI effectively connected with people from
varied backgrounds and reaffirmed the importance of informed, vigilant, and safe financial practices in
everyday life.PIB Panaji | Ambadas Yadav / Priti Malandkar
Follow us on social media: @PIBMumbai /PIBMumbai /pibmumbai pibmumbai[at]gmail[dot]co
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