**Executive Summary**
The Ministry of Rural Development is organizing the Rashtriya Gramin Vikas Sammelan 2026 on 28–29 June at the ICAR–NASC Complex, Pusa, to be inaugurated by Shri Shivraj Singh Chouhan. The event aims to showcase women-led rural enterprises and the entrepreneurial achievements of Self Help Groups (SHGs) under the DAY-NRLM scheme. Key highlights include the launch of the premium SARAS Shakti Collection and a focus on the roadmap to create 6 crore "Lakhpati Didis" by 2029.
**Key Points / Main Content**
**Event Details and Objectives**
* **Dates and Venue:** The Sammelan will be held on 28–29 June 2026 at the ICAR–NASC Complex, Pusa, New Delhi.
* **Purpose:** To deliberate on the roadmap for a developed rural India and demonstrate how SHGs are transforming traditional skills into sustainable livelihoods.
* **Leadership:** The event will be inaugurated by Shri Shivraj Singh Chouhan and attended by Union and State Ministers and senior government officials.
**Branding and Market Access Initiatives**
* **National Identity:** The Ministry has secured trademarks such as SARAS, SARAS Aajeevika, and Aajeevika to promote SHG products at national, regional, and district levels.
* **Retail Platforms:** Products are marketed through SARAS Melas, the permanent SARAS Aajeevika Gallery in New Delhi, and the eSARAS e-commerce platform and mobile application.
* **SARAS Shakti Collection:** A new premium gift collection will be launched to provide a structured pathway for rural enterprises to access corporate, government, and institutional markets.
**Showcase of Rural Enterprise**
* **Curated Display:** The event will feature diverse regional products, including Chanderi sarees (Madhya Pradesh), Pashmina (Jammu & Kashmir), Phulkari (Punjab), and marble handicrafts (Rajasthan).
* **Lakhpati Didis:** Successful women entrepreneurs will be featured to demonstrate the transformative impact of the Self Help Group movement.
* **Strategic Vision:** The initiative supports the "Viksit Bharat" vision, aiming to increase the number of Lakhpati Didis from 3 crore to 6 crore.
**Impact Analysis**
**Women Self Help Groups (SHGs) and Rural Entrepreneurs**
**Impact:**
They gain enhanced national visibility, access to digital and physical retail markets, and the opportunity to transition from localized crafts to organized, recognizable brands.
**Action Required:**
Utilize the eSARAS platform and SARAS Aajeevika Gallery to reach wider consumer bases and engage with the new "SARAS Shakti Collection" for institutional sales.
**Central and State Government Stakeholders**
**Impact:**
The event serves as a platform for policymakers to collaborate on rural development strategies and evaluate the implementation of DAY-NRLM.
**Action Required:**
Deliberate on the roadmap to 2029 to meet the target of 6 crore Lakhpati Didis and strengthen market linkages for rural producers.
**Corporate and Institutional Buyers**
**Impact:**
The launch of curated collections provides these buyers with a direct, structured pathway to source high-quality, authentic handcrafted products for gifting and procurement.
**Action Required:**
Explore the SARAS Shakti Collection for institutional gifting solutions and corporate social responsibility procurement.
Key Entities Referenced
Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM): The overarching national mission providing the framework for strengthening women Self Help Groups (SHGs) and enhancing their market access.
SARAS Aajeevika: A government-secured brand and initiative encompassing physical galleries, melas, and e-commerce platforms to promote and market products created by rural women entrepreneurs.
Rashtriya Gramin Vikas Sammelan (RGVS) 2026: A national event organized to deliberate on the roadmap for rural development and showcase the entrepreneurial achievements of women-led rural enterprises.
Lakhpati Didis: An initiative and target group under DAY-NRLM focused on transforming millions of women SHG members into successful entrepreneurs and job creators.
Ministry of Rural Development: The primary ministry responsible for organizing rural development events and managing branding and market access initiatives for rural SHGs.
Ministry of Rural Development
SARAS Aajeevika to Showcase the Spirit of
Women-Led Rural Enterprise at Rashtriya Gramin
Vikas Sammelan
Rashtriya Gramin Vikas Sammelan 2026 to be Organised on
28–29 June at ICAR–NASC Complex, Pusa; Shri Shivraj Singh
Chouhan to Inaugurate the Event
प्रव तथ: 26 JUN 2026 7:47PM by PIB Delhi
The Ministry of Rural Development has undertaken several initiatives to strengthen branding and enhance
market access for products made by women Self Help Groups (SHGs) under the Deendayal Antyodaya
Yojana – National Rural Livelihoods Mission (DAY-NRLM). To create a distinct national identity for
SHG products, the Ministry has secured trademarks such as SARAS, SARAS Aajeevika and Aajeevika,
which are being leveraged to promote and market SHG products at national, regional, state and district
levels. The outreach and visibility of these brands are further strengthened through SARAS Melas
organized across the country.
To provide a permanent retail platform for quality SHG products, the Ministry established the SARAS
Aajeevika Gallery at Baba Kharak Singh Marg, New Delhi, showcasing curated products created by
women Self Help Groups from across India. Complementing these efforts, the Ministry has also launchedthe eSARAS e-commerce platform and mobile application, enabling rural women entrepreneurs to access
digital markets and connect with consumers nationwide.
The SARAS Aajeevika brand has helped transform the narrative from localized crafts to an organized,
recognizable ecosystem of authentic rural products made by women SHG entrepreneurs.
Building on these initiatives, the Ministry will showcase the entrepreneurial achievements of rural women
through the SARAS Aajeevika Gallery at the Rashtriya Gramin Vikas Sammelan (RGVS) 2026. The
Sammelan will bring together the Hon’ble Union Minister for Rural Development, Ministers of State for
Rural Development, State Rural Development Ministers, senior officials from the Central and State
Governments, representatives of State Rural Livelihood Missions, and other key stakeholders to deliberate
on the roadmap for a developed rural India. The SARAS Aajeevika Gallery will complement these
deliberations by demonstrating how women SHGs are transforming traditional skills into sustainable
livelihoods and successful enterprises.
At RGVS 2026, the SARAS Aajeevika Gallery will present a curated display of products created by
women-led Self Help Groups from across the country, reflecting the richness and diversity of rural India.
The showcase will feature renowned products such as Chanderi sarees from Madhya Pradesh, Phulkari
from Punjab, Pashmina from Jammu & Kashmir, Patola and Ajrakh textiles from Gujarat, Kalamkari from
Andhra Pradesh, Ikat and Telia textiles from Telangana, Paunchei from Mizoram, Kerala handloom
products, marble handicrafts from Rajasthan, and numerous other handcrafted and value-added products
from rural enterprises across India.
The Gallery will also feature Lakhpati Didis, representing successful women-led enterprises under DAY-
NRLM and demonstrating the transformative impact of the Self Help Group movement.
As policymakers deliberate on pathways towards a developed rural India, the SARAS pavilion will serve
as a living example of the successful implementation of DAY-NRLM, showcasing how market access,
branding and enterprise promotion are enabling rural women to become entrepreneurs and job creators.
A key highlight of this year’s showcase will be the launch of the SARAS Shakti Collection—a
thoughtfully curated premium gift collection featuring handcrafted products created by rural women SHGs
from across the country. Designed as a distinctive gifting solution, the collection celebrates India’s rich
artisanal heritage while creating new market opportunities and promoting women-led enterprises in
institutional and wider consumer markets.The launch of the SARAS Shakti Collection will provide a structured pathway for premium rural
enterprises to access corporate, government and institutional markets directly.
As India advances towards the vision of creating 6 crore Lakhpati Didis, SARAS Aajeevika continues to
strengthen market linkages, expand branding and market access initiatives, and create sustainable
opportunities for women-led enterprises. Through physical retail platforms, digital commerce, national
exhibitions, and curated product collections such as the SARAS Shakti Collection and re-imaging of the
SARAS Gallery, the initiative is enabling rural entrepreneurs to reach wider markets while contributing to
the vision of Viksit Bharat.
Building on the success of over 3 crore women entrepreneurs, the roadmap to 2029 positions the Lakhpati
Didis as central drivers of India’s rural growth story.
The participation of SARAS Aajeevika at the Rashtriya Gramin Vikas Sammelan will reflect the
Ministry’s continued commitment to strengthening women-led rural enterprises and creating an ecosystem
where rural producers can build sustainable livelihoods, preserve India’s rich craft traditions, and
contribute meaningfully to inclusive rural development.
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RC/PU
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