**Policy Summary: Promotion of Tribal Handicrafts through PMJVM and PMJANMAN Schemes**
The Ministry of Tribal Affairs, through the Tribal Cooperative Marketing Development Federation of India (TRIFED), is implementing the Pradhan Mantri Janjatiya Vikas Mission (PMJVM) and Pradhan Mantri Janjati Adivasi Nyaya MahaAbhiyaN (PMJANMAN) schemes to support tribal artisans and promote tribal handicrafts nationwide. These initiatives focus on providing marketing support via empanelment of tribal artisans/Self-Help Groups (SHGs) and procurement of tribal products.
As of March 31, 2025, TRIFED has empanelled 5927 suppliers/producers, connecting with 305,485 families. In the Arani Lok Sabha Constituency, Tiruvannamalai District, 2 artisans/suppliers are empanelled, representing 912 families.
Beyond marketing, TRIFED offers skill development training, packaging, branding, and entrepreneurship training through Van Dhan Vikas Kendras (VDVKs) under both PMJVM and PMJANMAN. Under PMJVM, 624 VDVKs have been sanctioned across five southern states (Andhra Pradesh, Karnataka, Kerala, Telangana, and Tamil Nadu), engaging 184,544 members. The PMJANMAN scheme has sanctioned 175 VDVKs in the same five states, with 12,365 associated members.
TRIFED operates 13 Tribes India outlets/franchisee partners in Tamil Nadu, showcasing tribal handicrafts, textiles, organic produce, and traditional art. The organization has empaneled 46 tribal artisans/suppliers from Tamil Nadu (representing 3,315 families) and conducts regular procurement. To expand its network, TRIFED organizes Tribal Artisan Empanelment Melas (TAeMs) across the state.
To facilitate global market access, TRIFED engages with international bulk buyers, explores strategic partnerships through participation in international trade fairs and expos, and collaborates with Indian Missions abroad to identify sales promotion opportunities. TRIFED exports tribal products including metal craft, pottery, paintings, jewellery, textiles, gifts, and cane bamboo products.
Key Entities Referenced
Ministry of Tribal Affairs: The Indian government ministry responsible for the welfare and development of tribal communities.
Shri Durgadas Uikey: Union Minister of State for Tribal Affairs.
Lok Sabha: The lower house of the Parliament of India, where the minister addressed the question.
TRIFED: Tribal Cooperative Marketing Development Federation of India, an organization implementing schemes for tribal development.
Pradhan Mantri Janjatiya Vikas Mission PMJVM: A scheme implemented by TRIFED to support tribal artisans and promote tribal handicrafts.
Van Dhan Vikas Kendras VDVKs: Skill development and entrepreneurship training centers under PMJVM and PMJANMAN.
Pradhan Mantri Janjati Adivasi Nyaya MahaAbhiyaN PMJANMAN: A scheme under which VDVKs provide support through skill development training, packaging, branding, entrepreneurship training etc.
Tamil Nadu: A state in southern India where TRIFED operates Tribes India outlets and conducts Tribal Artisan Empanelment Melas.
Ministry of Tribal Affairs
SCHEMES FOR PROMOTION OF TRIBAL
HANDICRAFTS
Posted On: 21 AUG 2025 4:09PM by PIB Delhi
Replying today an un-starred question of Shri Tharaniventhan M S, the Union Minister of State for Tribal
Affairs Shri Durgadas Uikey informed Lok Sabha today that the Ministry of Tribal Affairs, through the
Tribal Cooperative Marketing Development Federation of India (TRIFED), implements the scheme Pradhan
Mantri Janjatiya Vikas Mission (PMJVM) to support tribal artisans and promote tribal handicrafts across the
country. This includes marketing support through empanelment of tribal artisans / SHGs and procurement of
tribal products from them. These products are sold via ‘TRIBES INDIA’ outlets, e-commerce platforms such
as TribesIndia.com, Amazon, Flipkart, GeM etc. A total number of 5927 suppliers/producers are empanelled
with TRIFED as on 31.03.2025, which are associated with 3,05,485 families. It includes 2 artisans/suppliers
associated with 912 families in Arani Lok Sabha Constituency, Tiruvannamalai District.
Besides, TRIFED also provides support through skill development training, packaging, branding,
entrepreneurship training etc. through Van Dhan Vikas Kendras (VDVKs) under PMJVM and Pradhan Mantri
Janjati Adivasi Nyaya MahaAbhiyaN (PM-JANMAN). Under PMJVM, 624 VDVKs have been sanctioned
with 1,84,544 associated members in five southern states (Andhra Pradesh, Karnataka, Kerala, Telangana, and
Tamil Nadu). Similarly, under the PM JANMAN scheme, 175 VDVKs have been sanctioned with 12365
associated members in these five States.
(d) TRIFED currently operates 13 Tribes India outlets/franchisee partners in the State of Tamil Nadu, These
outlets showcase a wide range of handcrafted items made by tribal artisans, including textiles, handicrafts,
organic produce, and traditional art forms. TRIFED has empaneled 46 tribal artisans/suppliers, associated
with 3,315 families from whom regular procurement is carried out in Tamil Nadu. To expand this network,
TRIFED conducts Tribal Artisan Empanelment Melas (TAeMs) across the state, providing opportunities for
more artisans and suppliers to be onboarded.
(e) To provide global market access for tribal artisans, TRIFED engages with international bulk buyers and
explores strategic partnerships through participating in international trade fairs and expos - domestically and
internationally. TRIFED is also pursuing collaborations with Indian Missions abroad to strengthen its
presence in international markets and search the opportunities for their sales promotion. Over the years
TRIFED has exported various tribal products belonging to the broad categories like metal craft, pottery,
paintings, jewellery, textiles, gifts & assortments as well as cane & bamboo etc.
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RN/
(Release ID: 2159085)