**Summary:**
The Securities and Exchange Board of India (SEBI), in partnership with key Market Infrastructure Institutions (MIIs) including NSE, BSE, CDSL, NSDL, MCX, MSEI, NCDEX, and AMFI, has launched a joint investor awareness campaign titled "SEBI vs SCAM." This initiative aims to protect investors and combat financial fraud within the securities market. The campaign will educate investors on prevalent scams such as fake trading apps, unregistered investment advice (especially from social media "finfluencers"), deepfakes, intermediary impersonation, paid trading courses promising guaranteed returns, and illegal "dabba" and "opinion" trading. The campaign will focus on raising awareness about red flags, verification protocols, trusted redressal mechanisms, and sound digital practices. Investors are encouraged to follow the campaign's updates on SEBI's X (formerly Twitter) handle, @SEBIIndia, and the social media platforms of participating MIIs and AMFI, using the hashtag #SEBIvsSCAM. This campaign was launched on July 24, 2025, in Mumbai.
Key Entities Referenced
Securities and Exchange Board of India: The regulatory body for securities markets in India, also referred to as SEBI.
Market Infrastructure Institutions: Refers to institutions like NSE, BSE, CDSL, NSDL, MCX, MSEI, NCDEX involved in market infrastructure, also referred to as MIIs.
NSE: National Stock Exchange of India Limited, a stock exchange in India.
BSE: Bombay Stock Exchange, a stock exchange in India.
CDSL: Central Depository Services Limited, a securities depository in India.
NSDL: National Securities Depository Limited, a securities depository in India.
MCX: Multi Commodity Exchange of India Ltd, a commodity exchange.
AMFI: Association of Mutual Funds in India.
PR No.46/2025
SEBI and MIIs Launch Joint Investor Awareness Campaign: SEBI vs SCAM
The Securities and Exchange Board of India (SEBI), in collaboration with Market
Infrastructure Institutions (MIls); NSE, BSE, CDSL, NSDL, MCX, MSEI and NCDEX
and AMFI have launched a joint media campaign titled "SEBI vs SCAM”.
This unified initiative aims to bolster investor protection and combat financial fraud and
scams within the securities market. The campaign will educate investors on prevalent
scams, such as fake trading apps, unregistered investment advice from social media
and finfluencers, deepfakes, intermediary impersonation, paid trading courses
promising guaranteed returns, and illegal "dabba" and "opinion" trading.
Key areas of focus for the campaign include raising awareness about red flags,
verification protocols, trusted redressal mechanisms, and good digital practices.
Investors are encouraged to follow the campaign on SEBI's X (formerly Twitter)
handle, @SEBI_India, and the social media handles of the MIIs and AMFI, using the
hashtag #SEBlvsSCAM.
Mumbai
July 24, 2025
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