**Summary:**
The Ministry of Textiles, Government of India, launched the "Know Your Weaves" Campaign from August 1st to 7th, 2025, at the National Crafts Museum Hastkala Academy, New Delhi, in commemoration of National Handloom Day on August 7th. Inaugurated by Secretary Neelam Shami Rao, the campaign aims to promote awareness, foster pride, and showcase India's diverse handloom heritage, encompassing weaves from Banarasi and Chanderi to Pochampally, Ikat, Kanjeevaram, and Bhujodi. The event brings together artisans, designers, students, and handloom enthusiasts. Key highlights include a Weave Exhibition Pavilion showcasing iconic Indian weaves, interactive workshops on loom techniques, storytelling installations, and youth engagement programs including school and college outreach. Last year's event saw participation from 7900 students from 58 schools. The campaign serves as a prelude to the Handloom Day celebrations and is part of the planned activities for Handloom Day 2025.
Key Entities Referenced
Ministry of Textiles: The government ministry responsible for the Know Your Weaves campaign.
Know Your Weaves Campaign 2025: A week-long campaign from August 1st to August 7th, 2025, promoting awareness about handloom weaving traditions of India.
National Handloom Day 2025: Celebrated on August 7th, this day is commemorated by the Know Your Weaves Campaign 2025.
Neelam Shami Rao: Secretary, Ministry of Textiles, who inaugurated the Know Your Weaves campaign.
National Crafts Museum Hastkala Academy, New Delhi: Location of the Know Your Weaves Campaign 2025, New Delhi.
Banarasi: A type of handloom weave from Varanasi, Uttar Pradesh.
Chanderi: A type of handloom weave from Chanderi, Madhya Pradesh.
Kanjeevaram: A type of handloom weave from Kanchipuram, Tamil Nadu.
Ministry of Textiles
The Ministry of Textiles is proudly announcing the
“Know Your Weaves" Campaign from 1st to 7th
August 2025
Smt. Neelam Shami Rao, Secretary, Ministry of
Textiles inaugurates contemporary indigenous
Fashion and Textiles of India Exposition & Know
your Weaves campaign in celebration of National
Handloom Day 2025
Posted On: 01 AUG 2025 8:53PM by PIB Delhi
The Ministry of Textiles, Government of India, proudly announces the launch of the “Know Your Weaves
Campaign 2025”, a week-long celebration from August 1st to August 7th, 2025 at the National Crafts
Museum & Hastkala Academy, New Delhi, commemorating National Handloom Day on August 7.
The campaign was inaugurated by Ms Neelam Shami Rao, Secretary Ministry of Textiles, in the presence of
Smt Amrit Raj, DC Handicrafts ,Dr.M.Beena, DC Handlooms, principals, professors and students of various
schools and colleges.
Inaugurating the event, the Secretary said that the "Know Your Weaves" campaign aims to promote
awareness about rich and diverse handloom weaving traditions of our country . Smt.Rao urged everyone,
especially the younger generation, to visit the exhibition and experience the rich heritage and Secretary
visited the exhibition and interacted with the weavers.The campaign aims to raise awareness, foster pride, and promote India’s rich handloom heritage, showcasing
the diverse and exquisite weaves from across the country. From Banarasi and Chanderi to Pochampally, Ikat,
Kanjeevaram, Bhujodi, and more, the campaign brings together master artisans, designers, students, and
handloom lovers under one roof.
This annual event is a curtain raiser to the Handloom day celebrations and is part of the calendar of activities
planned for the Handloom day celebration 2025. Last year the event saw participation of 7900 students from
58 schools in the fortnight long celebrations.
Key Highlights of the Campaign:
a. Weave Exhibition Pavilion: Live displays various iconic weaves of India.
b. Interactive Workshops: Daily sessions on natural loom techniques, knowledge sessions, quiz competition
etc
c. Storytelling Installations: Journey of India’s handlooms told through films, archives, and personal
narratives.
d. Youth Engagement Programs: School and college outreach, competitions, and guided tours to connect
youth with textile heritage.
***
MAM/SMP
(Release ID: 2151594)