**Executive Summary**
The Trade Enablement and Marketing (TEAM) Scheme, a sub-scheme of RAMP, aims to empower MSMEs by leveraging digital public infrastructure for e-commerce, focusing on providing ready-made online storefronts and streamlined onboarding through the TEAM portal. The scheme has a budget of Rs. 277.35 Cr for 2024-2027. The TEAM portal entry date is December 1, 2025.
**Key Points / Main Content**
* **Objectives:**
* Empower MSMEs through e-commerce.
* Provide MSMEs with ready-made online storefronts, integrated digital payment solutions, and logistical support via Open Network for Digital Commerce (ONDC).
* Streamline MSME onboarding by digitally registering them, capturing business profiles, and matching them with Seller Network Participants (SNPs).
* **TEAM Scheme Features:**
* Provides direct access to ONDC.
* Reduces the need for MSMEs to build their own e-commerce platforms.
* Facilitates capacity-building workshops and support for MSMEs.
* **Target Beneficiaries:**
* Benefits 5 lakh Micro and Small Enterprises (MSEs), with 50% targeted towards women-owned MSEs.
* **Financial Outlay and Duration**
* Initiative has a budget of Rs. 277.35 Cr for the duration of 3 years from 2024 to 2027.
**Impact Analysis**
**MSMEs**
* **Impact:** MSMEs gain access to ready-made online storefronts, streamlined onboarding, and e-commerce opportunities, potentially reducing the need to build their own platforms.
* **Action Required:** MSMEs should engage with the TEAM portal, participate in capacity-building workshops, and leverage ONDC for e-commerce opportunities.
**Seller Network Participants (SNPs)**
* **Impact:** The TEAM portal streamlines the onboarding process of MSMEs.
* **Action Required:** SNPs should engage with the TEAM portal to onboard and support MSMEs.
**Women-Owned MSEs**
* **Impact:** Specifically targeted, benefitting from the scheme to the extent of 50% of the enterprises.
* **Action Required:** Women-owned MSEs should actively seek and utilize the opportunities provided by the initiative.
Key Entities Referenced
Trade Enablement and Marketing (TEAM) Scheme: A scheme that leverages Digital Public Infrastructure to empower MSMEs by providing them with online storefronts and access to Open Network for Digital Commerce.
Open Network for Digital Commerce (ONDC): A Government-backed digital commerce network that provides MSMEs with ready-made online storefronts, integrated digital payment solutions, and logistics support.
Ministry of Micro, Small & Medium Enterprises: The ministry responsible for the TEAM scheme.
Raising and Accelerating MSME Performance (RAMP): A Central Sector Scheme of which the TEAM Initiative is a sub-scheme.
Ministry of Micro,Small & Medium Enterprises
The Trade Enablement and Marketing (TEAM)
Scheme leverages Digital Public Infrastructure to
empower MSMEs
TEAM provides MSMEs with ready-made online storefronts;
integrated digital payment solutions and logistical support by
providing direct access to Open Network for Digital
Commerce (ONDC)
TEAM portal enables streamlined onboarding by digitally
registering MSMEs; capturing their business profiles and
matching them to Seller Network Participants (SNPs)
प्रव तथ: 01 DEC 2025 2:49PM by PIB Delhi
The Trade Enablement and Marketing (TEAM) Initiative is a Sub- Scheme of the scheme ‘Raising and
Accelerating MSME Performance’ (RAMP), which is a Central Sector Scheme. The outlay of MSME
TEAM Initiative is Rs. 277.35 Cr. for the duration of 3 years from 2024 to 2027.
The TEAM Scheme leverages Digital Public Infrastructure to empower MSMEs in e-commerce by:
i. Providing MSMEs direct access to a Government-backed digital commerce network called
Open Network for Digital Commerce (ONDC) which offers ready-made online storefronts,
integrated digital payment solutions, and logistics support.
ii. Reducing the need for MSMEs to build their own e-commerce platforms by enabling
onboarding and cataloguing through ONDC’s interoperable systems.
iii. Using the TEAM portal to digitally register MSMEs, capture their business profiles, and
match them efficiently to Seller Network Participants (SNPs) for streamlined onboarding and
ongoing digital business support.
iv. Facilitating capacity-building workshops and support for MSMEs, ensuring they can readily
use and benefit from e-commerce and digital market opportunities.
MSME TEAM Initiative envisages to benefit 5 lakh Micro and Small Enterprises (MSEs) of which 50%
are to be women owned MSEs.
This information was given by the MINISTER OF STATE FOR MICRO, SMALL AND MEDIUM
ENTERPRISES (SUSHRI SHOBHA KARANDLAJE) in a written reply in Rajya Sabha today.
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