Tribal entrepreneurship and ‘Viksit Bharat’

**Executive Summary** This report details the Ministry of Tribal Affairs' initiatives to promote tribal entrepreneurship and livelihood through financial assistance, marketing platforms, and infrastructure development. Key highlights include the provision of concessional loans to 56,944 beneficiaries in 2025-26 and the expansion of digital and physical marketing for tribal products. Additionally, the document outlines the launch of the Dharti Aaba Janjatiya Gram Utkarsh Abhiyan (DAJGUA) to support tribal homestays across 30 states and Union Territories. **Key Points / Main Content** **Financial Assistance and Loan Schemes** * The National Scheduled Tribes Finance & Development Corporation (NSTFDC) provides concessional loans to eligible Scheduled Tribe individuals for self-employment and income generation. * Specific schemes include the Term Loan Scheme, Adivasi Mahila Sashaktikaran Yojana (AMSY), Micro Credit Scheme for Self Help Groups (MCF), and Adivasi Shiksha Rrinn Yojana (ASRY). * During the 2025-26 period, 56,944 beneficiaries received assistance under these various loan programs. **Marketing and Promotional Events** * TRIFED organizes "Adi Mahotsav" events under the Pradhan Mantri Janjatiya Vikas Mission (PMJVM) to provide artisans with direct market access and a platform to showcase tribal culture. * The frequency of these events has increased over the last three years: from two events in 2022-23 to five events in 2024-25. * As of February 2026, two Aadi Mahotsavs have been organized for the current financial year. **Digital Outreach and E-Commerce** * The tribesindia.com e-commerce platform was relaunched on June 10, 2025, currently featuring approximately 6,000 products for domestic and international customers. * To expand online market access, 1,339 tribal products have been onboarded onto the Open Network for Digital Commerce (ONDC). **Infrastructure and Tourism Interventions** * Launched on October 2, 2024, the Dharti Aaba Janjatiya Gram Utkarsh Abhiyan (DAJGUA) involves 25 interventions across 17-line Ministries. * Under the Swadesh Darshan scheme, the Ministry of Tourism is supporting the creation of 1,000 Tribal Home Stays across 30 states/UTs. * Financial support for homestays includes up to Rs 5 lakh for new construction, Rs 3 lakh for renovation, and Rs 5 lakh for village community requirements. **Impact Analysis** **Scheduled Tribe Individuals and Entrepreneurs** **Impact** Eligible persons gain access to low-interest capital for livelihood activities, education, and self-employment, specifically targeting women through AMSY and students through ASRY. **Action Required** Apply for concessional loans through NSTFDC schemes to initiate or expand income-generating activities. **Tribal Artisans** **Impact** Artisans benefit from direct-to-consumer sales opportunities through physical exhibitions (Adi Mahotsav) and expanded digital reach via specialized e-commerce platforms and ONDC. **Action Required** Participate in promotional events and onboard products onto the tribesindia.com and ONDC platforms to leverage year-round marketing. **Tribal Communities and Village Units** **Impact** Villages in 30 states/UTs, including North-Eastern and Central India, receive financial backing to develop tourism infrastructure and community requirements. **Action Required** Utilize available grants of up to Rs 5 lakh for the construction or renovation of homestays and community infrastructure under the DAJGUA and Swadesh Darshan schemes.

Key Entities Referenced