Union Minister Shri Jyotiraditya M. Scindia to inaugurate ‘Samriddh Gram’ pilot project for Phygital Services in Umri Village in Guna District of Madhya Pradesh

**Executive Summary** The Ministry of Communications, through the Department of Telecommunications (DoT), is launching the 'Samriddh Gram' pilot project for Phygital Services in Umri Village, Guna District, Madhya Pradesh. The project aims to create a replicable model for rural digital transformation and was inaugurated on March 14th. This initiative leverages BharatNet to deliver integrated citizen services at the village level. **Key Points / Main Content** * **Project Launch and Purpose:** * The 'Samriddh Gram' pilot project for Phygital Services is being inaugurated in Umri Village, Guna District, Madhya Pradesh. * The initiative demonstrates the potential of BharatNet to enable integrated village-level citizen services. * It aims to serve as a replicable model for rural digital transformation through convergence and community engagement. * **Implementation and Partners:** * The project is implemented by the Department of Telecommunications (DoT). * The Digital Empowerment Foundation (DEF) is the field operations and community mobilisation partner. * **Samriddhi Kendra:** * A Samriddhi Kendra, an Integrated Phygital (Physical + Digital) Service Centre, is established in Umri village. * Located in the Panchayat Bhawan, it offers a one-stop hub for services across multiple sectors. * **Services Offered:** * Education and Skill Development * Agriculture * Health and Telemedicine * e-Governance * Financial Inclusion and e-Commerce * Connectivity and Digital Access * Surveillance and Safety * **Broader Pilot Initiative:** * Umri is part of a larger pilot including Narakoduru (Guntur district, AP) and Chaurawala (Muzaffarnagar district, UP). * Each Samriddhi Kendra serves surrounding villages within a 5 km radius. * **Expected Outcomes:** * Provide learnings on developing integrated service delivery models using BharatNet connectivity. * Strengthen rural digital service ecosystems through convergence of connectivity, service delivery platforms, and community participation. **Impact Analysis** * **Rural Communities in Umri Village and Surrounding Areas:** * **Impact:** Will gain access to integrated physical and digital services from a single location, potentially improving socio-economic development and digital inclusion. * **Action Required:** Local beneficiaries will interact with services and attend public gatherings related to the initiative. * **Department of Telecommunications (DoT):** * **Impact:** Will gain insights into the effectiveness of integrated service delivery models and the potential of BharatNet for rural development. * **Action Required:** To implement and oversee the pilot project, collaborating with DEF. * **Digital Empowerment Foundation (DEF):** * **Impact:** Will be involved in field operations and community mobilization for the pilot. * **Action Required:** To act as the field operations and community mobilization partner for the project. * **Union Minister Shri Jyotiraditya M. Scindia:** * **Impact:** Will inaugurate the project, review services, interact with beneficiaries, and address the public. * **Action Required:** To participate in the inauguration and related activities.

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