Union Minister Shri Prataprao Jadhav Inaugurates Dedicated AYUSH Store on Zepto Platform

**Executive Summary** A dedicated AYUSH Store has been inaugurated on the Zepto platform on 12 March 2026, as part of a collaboration between AYUSHEXCIL and Zepto. This initiative aims to expand the digital presence and consumer access to traditional Indian wellness products. The partnership will facilitate the popularization of the AYUSH sector and provide convenient access to its products for consumers. **Key Points / Main Content** * **Launch of Dedicated AYUSH Store:** * A dedicated AYUSH Store has been launched on the quick-commerce platform Zepto. * The inauguration was performed by Union Minister Shri Prataprao Jadhav. * **Purpose of the Initiative:** * To expand the digital presence and consumer accessibility of traditional Indian wellness products. * To promote 'Vocal for Local' and establish India as a global hub for wellness and traditional medicine. * To connect AYUSH manufacturers and practitioners with modern consumers. * To support the strengthening of India's indigenous wellness sector. * To integrate traditional wellness systems with contemporary digital commerce platforms. * **Partnership Details:** * The initiative is a collaboration between the AYUSH Export Promotion Council (AYUSHEXCIL) and Zepto. * Zepto, an Indian startup, is leveraging its technology and logistics network. * **Benefits and Future Expectations:** * The AYUSH Store offers a curated range of authentic AYUSH products, making them easily discoverable. * Consumers will benefit from greater visibility and convenience in accessing holistic health solutions. * Zepto will undertake activities to popularize the AYUSH sector among its customer base. * The partnership is expected to help AYUSH manufacturers expand their digital presence and consumers to conveniently access traditional wellness products. **Impact Analysis** **AYUSH Manufacturers and Practitioners** * **Impact:** Enhanced digital presence, increased consumer access, and potential for expanded sales and market reach. * **Action Required:** Participate in the partnership by making products available on the Zepto platform and leveraging the expanded digital visibility. **Consumers** * **Impact:** Easier discovery and convenient access to a curated range of authentic AYUSH products, supporting holistic health solutions. * **Action Required:** Utilize the Zepto platform to browse and purchase AYUSH products. **Zepto** * **Impact:** Opportunity to leverage its technology and logistics network to transform accessibility for the AYUSH category, expand its product offerings, and contribute to a national initiative. * **Action Required:** Continue to popularize the AYUSH sector, manage product delivery, and work with the Ministry of AYUSH. **Ministry of AYUSH / Government of India** * **Impact:** Progress towards the vision of promoting indigenous wellness, strengthening the AYUSH sector, and achieving economic growth through digital integration. * **Action Required:** Continue supporting and collaborating with partners like Zepto to promote AYUSH products and the sector.

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