**Policy Summary: Vocal for Local Campaign - Ministry of Textiles**
The Ministry of Textiles is actively promoting the handloom and handicraft sectors through the "Vocal for Local" campaign. This initiative aims to increase public awareness and foster pride in locally made products through social media campaigns, awareness programs, and the organization of "chaupals" (community gatherings) across the country. Over the past three years, 27 chaupals and one "Hiring of Stall" program were conducted in Haryana, benefiting 731 individuals.
The Government of India, through the Ministry of Textiles, is implementing several schemes to support the handloom and handicraft sectors, including the National Handloom Development Programme, the Raw Material Supply Scheme, the National Handicraft Development Programme, and the Comprehensive Handicrafts Cluster Development Scheme. These schemes provide financial assistance for upgrading looms, accessories, and toolkits; support design innovation and product development under the Cluster Development initiative; and facilitate marketing platforms and exposure events to promote local handmade products. The initiatives explicitly focus on cluster development to improve the quality, design, infrastructure, and market reach of local products, empowering weavers and artisans to sell directly to consumers.
This information was provided by the Minister of State for Textiles, Shri Pabitra Margherita, in a written reply to a question in Lok Sabha.
Key Entities Referenced
Ministry of Textiles: The Indian government ministry responsible for the formulation of policy, planning, development, and export promotion of the textile industry.
VOCAL FOR LOCAL CAMPAIGN: A government initiative to promote and support local products and industries.
Hisar, Haryana: A city and district in the state of Haryana, India, where chaupals were organized.
Haryana: A state in India where multiple chaupals and programs benefiting local artisans and weavers were organized.
National Handloom Development Programme: A government scheme for the promotion and development of the handloom sector.
National Handicraft Development Programme: A government scheme for the promotion and development of the handicraft sector.
Comprehensive Handicrafts Cluster Development Scheme: A scheme focused on developing handicraft clusters to enhance quality, design, and market reach.
SHRI PABITRA MARGHERITA: The Minister of State for Textiles who provided information to the Lok Sabha.
Ministry of Textiles
VOCAL FOR LOCAL CAMPAIGN
Posted On: 12 AUG 2025 3:15PM by PIB Delhi
The Ministry of Textiles enhances public awareness and promotes pride in the handloom and handicraft
sectors through targeted social media campaigns and awareness programs that highlight the importance and
uniqueness of the sector through its social media handles and by organizing chaupals across the country,
including in Hisar, Haryana. During last three years, a total of 27 chaupals and one Hiring of Stall programme
were organized in the state of Haryana, benefiting 731 beneficiaries.
The Government of India, Ministry of Textiles is implementing following schemes for the promotion and
development of handloom and handicraft sectors in the country, including the State of Haryana:
1. National Handloom Development Programme;
2. Raw Material Supply Scheme;
3. National Handicraft Development Programme;
4. Comprehensive Handicrafts Cluster Development Scheme
Under the above schemes, apart from other initiatives the Government provides financial assistance for
upgrading looms, accessories, and toolkits; design innovation; product development for Handloom and
Handicrafts under the Cluster Development initiative; and support for marketing platforms to promote local
handmade products with branding by organizing expos/events under Marketing initiatives.
These schemes explicitly promote cluster development to enhance quality, design, infrastructure, and market
reach of locally handmade products with the aim to empower weavers and artisans across India including
those in Sonipat and Hisar Lok Sabha constituencies to sell their products directly to consumers.
The information was provided by THE MINISTER OF STATE FOR TEXTILES SHRI PABITRA
MARGHERITA in a written reply to a question in Lok Sabha today.
******
MAM/SMP/NM
(Lok Sabha US Q3730)
(Release ID: 2155454)