**Summary:**
The Ministry of Tourism's "Chalo India" campaign encourages members of the Indian diaspora to serve as ambassadors for Indian tourism, inviting their non-Indian friends to visit India annually. As of July 28, 2025, the initiative has facilitated the issuance of 30 e-tourist visas. The campaign's primary objective is to promote India's tourist destinations and products, with a focus on lesser-known locations and cultural heritage sites, to increase India's global tourism market share. The Ministry of Tourism collaborates with Indian Missions overseas, the travel trade industry, and State/Union Territory administrations to conduct promotional activities in key international markets. Union Minister for Tourism and Culture Shri Gajendra Singh Shekhawat provided this information in a written reply in Lok Sabha. For further information, contact Sunil Kumar Tiwari at tourism4pib@gmail.com.
Key Entities Referenced
Ministry of Tourism: The Indian government ministry responsible for the formulation and administration of the rules, regulations and laws relating to the development and promotion of tourism in India.
Chalo India Global Diaspora Campaign: A tourism initiative by the Ministry of Tourism targeting the Indian diaspora.
Indian diaspora: Members of Indian origin residing outside India.
Incredible India: The name of a tourism campaign to promote India as a tourist destination.
etourist visas: Electronic tourist visas issued under the Chalo India initiative.
Lok Sabha: The lower house of the Parliament of India.
Gajendra Singh Shekhawat: Union Minister for Tourism and Culture.
Delhi: Location where information was released.
Ministry of Tourism
Chalo India Global Diaspora Campaign
Posted On: 28 JUL 2025 3:33PM by PIB Delhi
The Chalo India initiative was launched by the Ministry of Tourism for members of the Indian diaspora to
become Incredible India ambassadors by encouraging their non-Indian friends to visit India, every year. Till
date, 30 e-tourist visas, have been issued under the said initiative.
The objective of the initiative is to promote the tourist destinations and products of the country,
including the lesser-known destinations and cultural heritage sites, with the aim of increasing India’s
share in the global tourism market. Ministry of Tourism undertakes tourism promotional activities in
potential source markets overseas in association with the Indian Missions overseas, travel trade
industry and the State Governments/ UT Administrations to enhance tourist footfalls to the country.
This information was given by Union Minister for Tourism and Culture Shri Gajendra Singh
Shekhawat in a written reply in Lok Sabha today.
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Sunil Kumar Tiwari
tourism4pib[at]gmail[dot]com
(Release ID: 2149258)