**Executive Summary**
The "Hamara Shauchalay, Hamara Bhavishya" campaign, launched from November 19th to December 10th (Human Rights Day), focused on sanitation, hygiene, and toilet functionality improvements across India. The campaign addressed rural toilet repair, aesthetic improvements, and community sanitation complex upgrades. It mobilized States/UTs and communities towards collective action, emphasizing the link between sanitation, dignity, and environmental well-being.
**Key Points / Main Content**
* **Campaign Focus:**
* Importance of sanitation and hygiene for health, dignity, and societal prosperity.
* Functionality assessment, repair, and aesthetic upliftment of rural toilets.
* Sanctioning of Individual Household Latrines (IHHLs) and Community Sanitary Complexes (CSCs).
* Strengthening Operation & Maintenance (O&M) and awareness generation on safe handling of fecal waste.
* **Reported Achievements:**
* Over 1 lakh IHHLs and 5500 CSCs repaired and beautified.
* Over 49,000 IEC/BCC events, with over 32.70 lakh participants (highest in Tamil Nadu and Gujarat).
* More than 10,800 awareness sessions on Fecal Sludge Management (FSM) and retrofitting, with 6.43 lakh participants.
* Over 9,800 sessions in schools with over 6.8 lakh attendees.
* More than 5,600 Chaupals were conducted.
* Over 3,800 Wall Paintings/Wall Art completed.
* **Community Mobilization:**
* SBM(G) reinforced building and maintaining toilets.
* Strengthened community mobilization for Sampoorna Swachhata.
* Community mobilization through Jan Bhagidari, making sanitation a shared responsibility.
* **Campaign Reach:**
* The hashtag #HumaraShauchalayHumaraBhavishaya generated 3.2K mentions, 35K impressions, and reached 10 million people.
**Impact Analysis**
**States/UTs**
* **Impact:** Mobilized to participate in the campaign and report on progress made.
* **Action Required:** Continued commitment to prioritizing sanitation and collective action.
**Communities across India**
* **Impact:** Benefited from improved sanitation facilities, increased awareness, and strengthened community mobilization.
* **Action Required:** Continue participating in Jan Bhagidari to maintain sanitation standards and support Sampoorna Swachhata.
**Villages, Schools, SHGs, and Institutions**
* **Impact:** Sanitation becomes a shared responsibility
* **Action Required:** Ensure sanitation becomes a shared responsibility through continued participation and support.
Key Entities Referenced
Swachh Bharat Mission (Grameen): A sanitation campaign focused on building and maintaining toilets, supporting community mobilization, and ensuring Sampoorna Swachhata at the grassroots level.
Hamara Shauchalay, Hamara Bhavishya: A campaign launched to emphasize sanitation, hygiene, functionality, repair, and aesthetic upliftment of rural toilets.
Department of Drinking Water and Sanitation (DDWS): The department responsible for organizing the 'Hamara Shauchalay, Hamara Bhavishya' campaign.
Ministry of Jal Shakti: The ministry overseeing the DDWS and the 'Hamara Shauchalay, Hamara Bhavishya' campaign.
India: The country where the 'Hamara Shauchalay, Hamara Bhavishya' campaign was implemented.
Ministry of Jal Shakti
DDWS’s ‘Hamara Shauchalay, Hamara
Bhavishya’ Campaign concludes, links Sanitation
with Dignity and Rights
प्रव तथ: 11 DEC 2025 3:46PM by PIB Delhi
The “Hamara Shauchalay, Hamara Bhavishya” campaign, launched on 19th November, culminated on 10th
December - Human Rights Day. This three-week initiative focused not only on the importance of
sanitation and hygiene for health, dignity, and societal prosperity, but also emphasized functionality
assessment, repair, and aesthetic upliftment and sanctioning of rural toilets, covering both Individual
Household Latrine (IHHLs) and Community Sanitary Complex (CSCs). The campaign additionally drew
attention towards Operation & Maintenance (O&M) strengthening and awareness generation on the safe
handling of fecal waste including retrofitting. The ‘Hamara Shauchalay, Hamara Bhavishya’ campaign
underscores the vital link between safe sanitation, dignity, and environmental well-being.
Under the campaign, as reported by States/UTs
More than 1 lakh IHHLs and over 5500 CSCs were repaired and beautified.
Over 49 thousand reported IEC/BCC events saw participation from more than 32.70 lakh
individuals, with highest participation from Tamil Nadu (4.86lakh), followed by Gujarat (4.50 lakh).
Out of total reported IEC/BCC events:
More than 10,800 awareness generation sessions were held on transportation of Fecal Sludge
Management (FSM) and retrofitting with 6.43 lakh participants.
Over 9,800 sessions conducted in schools were attended by over 6.8 lakh individuals.
More than 5,600 Chaupals were conducted.
Over 3,800 Wall Paintings/Wall Art were done.
Through the campaign, SBM(G) reinforced its focus on building and maintaining toilets that safeguard
communities today and prepare them for a cleaner, healthier tomorrow. The campaign further strengthened
community mobilization, supporting the mission’s goal of ensuring Sampoorna Swachhata at the
grassroots. Community mobilization through Jan Bhagidari remained central, ensuring that sanitation
becomes a shared responsibility across villages, schools, SHGs, and institutions.
Organized by the Swachh Bharat Mission (Grameen), Department of Drinking Water and Sanitation
(DDWS), Ministry of Jal Shakti, the ‘Hamara Shauchlay, Hamara Bhavishya’ mobilized States/UTs and
communities across India, placing sanitation at the forefront of collective action.
The #HumaraShauchalayHumaraBhavishaya generated 3.2K mentions, 35K impressions, and reached 10
million people.As the campaign concludes, it leaves behind a strong foundation for the road ahead. The momentum
gathered underscores that India’s journey toward Sampoorna Swachhata is ongoing and collective action
and Jan Bhagidari will continue to drive the mission forward.
***
ND
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