**Summary:**
The Ministry of Tourism has launched a revamped Incredible India Digital Platform (IIDP) to promote India's diverse tourism offerings, including cultural, heritage, adventure, gastronomical, wellness, art, craft, and rural tourism. The IIDP utilizes AI to personalize user experiences with real-time weather updates, city exploration tools, and essential travel services. As of July 2025, the platform has recorded approximately 2.6 million visitors.
India's domestic tourist visits reached 294.76 crore in 2024, marking a 17.36% increase compared to 2023.
The Ministry is also focusing on sustainable tourism development and capacity building through initiatives like the Swadesh Darshan scheme, Pilgrimage Rejuvenation and Spiritual Augmentation Drive (PRASHAD) Scheme, and Challenge Based Destination Development (CBDD) Scheme, emphasizing local community involvement, women, youth, and entrepreneurship.
Furthermore, the Capacity Building for Service Providers (CBSP) scheme aims to enhance skills and employability within the tourism and hospitality sector, particularly among local communities, women, and tribal groups, through initiatives like Paryatan Mitra/Paryatan Didi.
This information was provided by Union Minister for Tourism and Culture Shri Gajendra Singh Shekhawat. For further information, contact Sunil Kumar Tiwari at tourism4pibatgmaildotcom. Release ID: 2153600.
Key Entities Referenced
Ministry of Tourism: The Indian government ministry responsible for the formulation and administration of the rules, regulations and laws relating to the development and promotion of tourism in India.
Dekho Apna Desh Campaign: An initiative by the Ministry of Tourism to encourage domestic tourism in India.
Incredible India Digital Platform (IIDP): A digital platform by the Ministry of Tourism aimed at providing information and resources for travelers and stakeholders interested in Indian tourism.
Swadesh Darshan Scheme: A scheme by the Ministry of Tourism focused on the development of theme-based tourist circuits in India.
Pilgrimage Rejuvenation and Spiritual Augmentation Drive (PRASHAD) Scheme: A scheme by the Ministry of Tourism focused on developing and beautifying pilgrimage destinations in India.
Challenge Based Destination Development (CBDD) Scheme: A scheme by the Ministry of Tourism focused on development of sustainable tourism.
Capacity Building for Service Providers (CBSP): A scheme by the Ministry of Tourism focused on enhancing the skills and employability within the tourism and hospitality sector.
Shri Gajendra Singh Shekhawat: Union Minister for Tourism and Culture.
Ministry of Tourism
Dekho Apna Desh Campaign
Posted On: 07 AUG 2025 4:13PM by PIB Delhi
The Ministry of Tourism has launched the revamped version of Incredible India Digital Platform (IIDP) as a
comprehensive resource for travelers and stakeholders interested in exploring the country’s rich cultural
heritage, natural beauty, and diverse attractions. The platform offers the visitors a virtual experience of
tourism attractions of the country including cultural, heritage, adventure, gastronomical, wellness, art & craft,
rural etc. The IIDP uses an AI-powered tool that personalizes visitor experiences by offering real-time
weather updates, city exploration, and essential travel services.
Since its launch, IIDP has observed visitor footfall of approximately 26 lakhs till July 2025. In addition, the
country recorded Domestic Tourist Visits of 294.76 crore in 2024, reflecting a 17.36% increase compared to
2023.
The Ministry under its ‘Swadesh Darshan’ scheme, ‘Pilgrimage Rejuvenation and Spiritual Augmentation
Drive (PRASHAD)’ Scheme and ‘Challenge Based Destination Development (CBDD)’ Scheme focuses on
development of sustainable tourism and capacity building among local communities, women youth and
encourages local entrepreneurship.
In addition, the Ministry under its scheme of Capacity Building for Service Providers (CBSP), focuses on
enhancing the skills and employability of individuals within the tourism and hospitality sector, with emphasis
on local communities, women, and tribal groups. Under this scheme, the Ministry has launched Paryatan
Mitra/Paryatan Didi initiative, empowering local communities and women in tourism related roles.
This information was given by Union Minister for Tourism and Culture Shri Gajendra Singh Shekhawat in a
written reply in Rajya Sabha today.
****
Sunil Kumar Tiwari
tourism4pib[at]gmail[dot]com
(Release ID: 2153600)