Home India Ministry of Tourism Development of Tourism in NER...
Date: 2025-12-04 Category: Press Release State: Union Government Country: India

Development of Tourism in NER

Issued by Ministry of Tourism · Not Applicable

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Executive Summary & Key Takeaways

**Executive Summary** This document highlights the Ministry of Tourism's initiatives to promote tourism in the North Eastern Region (NER) of India, with entry published 04 DEC 2025. Key strategies include financial assistance for fairs and festivals, improving air connectivity, and developing sustainable tourism destinations. The information was provided by the Union Minister for Tourism and Culture on 04 DEC 2025. **Key Points / Main Content** * **International Tourism Mart (ITM):** * Annual event since 2013 to showcase the tourism potential of NER. * Held in Gangtok, Sikkim from 13-16 November 2025. * **Incredible India Digital Platform (IIDP):** * The Ministry revamped the Incredible India website in September 2024. * Website available in Hindi, English, and UN languages and promotes NER tourism destinations. * **Promotional Activities:** * Ministry promotes NER tourism sites and products in domestic and international markets. * Regular posts on social media and promotional materials showcasing NER destinations. * **Financial Assistance:** * Financial support for fairs, festivals, and tourism-related events under the DPPH scheme. * Extended to North East States, details in Annexure-I. * Schemes like Swadesh Darshan 2.0, PRASHAD, SASCI, and CBDD provide financial assistance. * **Swachhta Action Plan (SAP):** * The Ministry conducts cleanliness-awareness programs. * 173 SAP activities were conducted in 2024–25 in NER. * 277 Swachhta Pakhwada activities and 244 Swachhta Hi Sewa activities were carried out across India, including NER, in 2024-25. * **Air Connectivity:** * The Ministry collaborates with the Ministry of Civil Aviation’s RCS-UDAN scheme. * Aims to make regional air travel affordable by extending Viability Gap Funding. * Identified NER routes as Tourism RCS routes. * **Annexure-I and Annexure-II:** * Annexure I has year wise details of Central Financial Assistance to Fairs & Festivals across the North Eastern States. * Annexure II details of the projects sanctioned under the schemes in North Eastern region. **Impact Analysis** **State Governments/UT Administrations** * **Impact:** Receipt of financial assistance for organizing fairs, festivals, and tourism-related events. Opportunity to improve tourism infrastructure. * **Action Required:** Utilize financial support to promote tourism destinations and cultural events within their states. **Tourism Businesses and Entrepreneurs** * **Impact:** Opportunities for collaboration, interactions, and business growth through events like ITM. Increased visibility through the Incredible India website. * **Action Required:** Engage with the Ministry of Tourism's initiatives, participate in events, and leverage digital platforms to reach wider audiences. **General Public / Tourists** * **Impact:** Improved air connectivity, better tourism infrastructure, and access to information on NER destinations. * **Action Required:** Take advantage of the initiatives to explore and experience the North Eastern Region. **Ministry of Tourism** * **Impact:** Enhanced promotion of tourism in NER, increased tourist footfall, and contribution to regional economic growth. * **Action Required:** Continue to implement and expand initiatives, monitor progress, and adapt strategies to meet evolving tourism needs.

Key Entities Referenced

Ministry of Tourism: The primary ministry responsible for the development and promotion of tourism in India, including the North Eastern Region. North Eastern Region: A region comprising eight states (Assam, Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland, Tripura, and Sikkim), central to the policy's geographic focus. Swadesh Darshan: A scheme focused on integrated development of theme-based tourist circuits, revamped as Swadesh Darshan 2.0 with a destination and tourism centric approach. International Tourism Mart (ITM): An annual event organized by the Ministry of Tourism to highlight the tourism potential of the North Eastern Region. RCS-UDAN scheme: A Ministry of Civil Aviation scheme aimed at making regional air travel more affordable, complemented by the Ministry of Tourism's efforts.
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Ministry of Tourism Development of Tourism in NER प्रव तथ: 04 DEC 2025 3:44PM by PIB Delhi Ministry of Tourism as part of its ongoing endeavour, promotes various tourism destinations and products of India including the states of North Eastern region in a holistic manner, through various initiatives including promotional events, assistance to State Governments/UT Administrations for organising fairs and festivals, participation in exhibitions, websites, social media etc. The Ministry of Tourism has been organizing International Tourism Mart (ITM) in the North Eastern Region since 2013. The ITM is an annual event designed to highlight the tourism potential of the North Eastern region for both domestic and international audiences. This event serves as a vital platform, bringing together tourism businesses and entrepreneurs from the eight North Eastern States—Assam, Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland, Tripura, and Sikkim—to foster collaboration and interactions among buyers, sellers, media, government agencies, and other stakeholders. This year ITM was held at Gangtok, Sikkim, from 13-16 November 2025. In addition to this the followings steps including the initiatives under various central schemes as under: (i) Incredible India Digital Platform-The Ministry of Tourism revamped the Incredible India website as IIDP in September 2024 to engage the visitors across web and social media platforms. The content on the Incredible India Website is available in Hindi, English and UN languages. The website features tourism destination in the North East States to promote tourism in NER. (ii) The Ministry of Tourism promotes various tourism sites and products in North East Region in the domestic and international markets. Creative posts, Live sessions, Tweets etc., on North East destinations are posted on regular basis on the social media handles of the Ministry of Tourism. In addition, the Ministry of Tourism also produces promotional material showcasing the tourist destinations and products in North Eastern States. (iii) Financial support for organizing fairs & festivals- Ministry of Tourism provides financial assistance to State Governments/UT Administrations for organising fairs / festivals and Tourism related events under the DPPH scheme. The list of North East States to which the financial support for organizing fairs and festivals has been extended is at Annexure-I. (iv) Ministry of Tourism under the schemes of ‘Swadesh Darshan’, ‘National Mission on Pilgrimage Rejuvenation and Spiritual Heritage Augmentation Drive (PRASHAD)’, ‘Assistance to Central Agencies for Tourism Infrastructure Development’ provides financial assistance to State Governments/Union Territory Administrations/Central Agencies, Special Assistance to States for Capital Investment (SASCI Scheme), Challenge Based Destination Development (CBDD) for the development of tourism related infrastructure and facilities at various tourism destinations in the country including North Eastern Region. The Ministry of Tourism has now revamped the Swadesh Darshan Scheme as Swadesh Darshan 2.0 (SD2.0) with the objective to develop sustainable and responsible tourism destinations, following a destination & tourism centric approach. The details of projects sanctioned under the above-mentioned schemes in North Eastern region are given at Annexure-II. Ministry of Tourism implements the Swachhta Action Plan (SAP) in coordination with the Department of Drinking Water & Sanitation, Ministry of Jal Shakti. Under SAP, the Ministry conducts cleanliness- awareness programmes, including in the North Eastern States. During 2024–25, 173 SAP activities were organized through IITTM, Central IHMs, State IHMs and FCIs under the following categories of (i) Tourist Awareness (ii) Students Awareness (iii) Stakeholders Awareness. Additionally, as directed by the Ministry of Jal Shakti, the Ministry of Tourism observes Swachhta Pakhwada and Swachhta Hi Sewa (SHS) every year in September and October. In 2024–25, 277 activities under Swachhta Pakhwada and 244 activities under SHS were carried out across India, including the North Eastern Region. For effective air connectivity at PAN Indian basis including the States of NER, the Ministry of Civil Aviation launched the RCS-UDAN scheme to make regional air travel affordable, and the Ministry of Tourism has collaborated with it by extending Viability Gap Funding under the Champion Service Sector Scheme to improve air links to key tourist locations, including in the North Eastern Region. Under this initiative, the following NER routes have been included as Tourism RCS routes: Dibrugarh–Dimapur, Dimapur–Dibrugarh, Dimapur–Imphal, Imphal–Dimapur, Agartala–Aizawl, Aizawl–Agartala, Dibrugarh– Imphal, Imphal–Dibrugarh, Hollongi–Guwahati and Guwahati–Hollongi. This information was given by Union Minister for Tourism and Culture Shri Gajendra Singh Shekhawat in a written reply in Rajya Sabha today. **** Sunil Kumar Tiwari tourism4pib[at]gmail[dot]com ANNEXURE-I Central Financial Assistance (Fairs & Festivals) (Rs. in lakhs) Name of Year Name of Fairs & Festivals Amount state sanctioned Assam 2016-17 Rass Mahotsav, Majuli 35.00 Bodo National Festival Rongali Festival 2018-19 International Buddhist conference 25.00 Rongali festival 25.00 2021-22 Bhogali Festival 25.00 Rongoli festivals 25.00Arunachal 2014-15 Nyokum Festival 14.00 Pradesh 2015-16 Kameng River Eco-Tourism Festival 30.00 Menchuka Adventure Festival and Orange Festival Dambuk 2017-18 Tawang Festival 40.00 Menchuka Adventure Festival Orange Festival Dambuk 2018-19 Basar Confluence 3.0 Festival 20.00 2019-20 River Tribe’s Angling Festival 25.00 Butterfly Meet at MIAO 25.00 2020-21 Pedal to Pakke 25.00 2021-22 Easterly Essence Ledum Festival 25.00 Orange Festival of Music and Adventure 25.00 2022-23 Si Donyi Festival 25.00 Orange Festival 25.00 2024-25 Aroma of Arunachal Festival 50.00 Manipur 2014-15 Manipuri Festival and Youth, Adventure& Water sports 50.00 festival 2014 2015-16 Manipur Sangai Festival and Youth, Adventure and Water 50.00 Sports Festival Manipur 2015 2016-17 Manipur Sangai Festival, and Youth Adventure and Water 50.00 Adventure sports festival 2016 2017-18 Manipur Sangai Festival and “Youth Adventure & Water 50.00 Sports Festival 2017 2019-20 Sangai Festival 25.00 Youth Adventure & Water Sports festival 25.00Meghalaya 2016-17 Wangala Dance Festival and Nongkrem Dance Festival 42.22 2017-18 Wangala Dance Festival, Nongkrem Dance Festival and 50.00 Lasubon Festival 2018-19 Wangala Dance Festival and Nongkrem Dance Festival 50.00 2019-20 Wangala Dance 25.00 Nongkrem Dance Festival 25.00 2021-22 Wangala Dance 25.00 Nongkrem Dance Festival 25.00 2022-23 Wangala Dance 25.00 Nongkrem Dance Festival 25.00 2023-24 Nongkrem Dance Festival 25.00 2024-25 100 Drums Wangala Dance Festival 25.00 Nongkrem Dance Festival 16.00 2025-26 100 Drums Wangala Dance Festival 40.00 Nongkrem Dance Festival 40.00Mizoram 2014-15 Anthurium Festival, 25.00 ThalfavangKut festival 25.00 2015-16 Anthurium Festival 25.00 ThalfavangKut Festival 25.00 2017-18 Winter Festival 25.00 Chapchar Kut 25.00 2018-19 Chapchar Kut Festival 25.00 2019-20 Anthurium Festival 25.00 Winter Festival 25.00 2020-21 Anthurium Festival 25.00 Winter Festival 25.00 2021-22 Anthurium Festival 25.00 Winter Festival 25.00 2022-23 Anthurium Festival 25.00 Winter Festival 25.00 2024-25 Winter Festival 2024 25.00 Leitlanpui Music Festival 2024 25.00 2025-26 Mizoram Travel Fest- 2025 30.00 Leitlanpui Music Festival 2025 25.00 Winter Festival 2025 25.00Nagaland 2014-15 Hornbil Festival, 2014 25.00 2016-17 Hornbill Festival 2017-18 Sekrenyi Festival, Hornbill Festival, Rengma’sNgadah 50.00 Festival 2019-20 Hornbill Festival 25.00 Thuwu-Ni Festival 10.00 Sukhrunye Festival 15.00 2021-22 Hornbill Festival 20.00 The Angami’s Sekrenyi Festival 10.00 2022-23 Ahuna Festival 5.00 Runa Festival 5.00 Sekrenyi Festival 5.00 Autumn Festival at Nagaland House Kolkata 5.00 Autumn Festival at Nagaland House New Delhi 5.00 Hornbill Festival 25.00 2023-24 Autumn Festival at Nagaland House, New Delhi 10.00 Cuisine and Music Festival at Naga Heritage Village, 25.00 Kisama 2024-25 Autumn Festival at Nagaland House 30.00 Traditional Food & Folk Music Festival at Dimapur 25.00 Cultural Fair at Tzurang Valley, Mokuchung District 25.002025-26 Autum Festival - Prelude to Hornbill Festival, 2025 25.00 Naga Wrestling Festival 25.00 Cultural & Folk Music Festival 30.00 Sikkim 2015-16 World Tourism Day, Gangtok, 44.00 Sikkim Winter Carnival, Gangtok, 2016-17 World Tourism Day, Gangtok 25.00 Red Panda Winter Festival, Gangtok 25.00 2017-18 World Tourism Day, Gangtok 25.00 Red Panda Winter festival, Gangtok 25.00 2018-19 World Tourism Day 25.00 Red Panda Festival, Gangtok 25.00 2019-20 World Tourism Day, Gangtok 25.00 Red Panda Winter Festival 25.00 2020-21 Red Panda Winter Carnival 25.00 Jorethang Maghey Mela 12.50 Pelling Winter Tourism Festival 12.50 2021-22 Cherry Temi Tea & Tourism Festival Temi Tea Gardens 12.50 South Sikkim Khangchendzonga Winter Carnival Festival 12.50 Jorethang Maghey Mela 25.00Tripura 2016-17 Neermahal Festival at Rajghat, Melaghar in Sepahijala 18.00 District Devali Festival at Maabari, Udaipur in Gomati District Pilak Festival at Julaibari Santirbazar in South Tripura 2019-20 Kharchi Mela 25.00 Neermahal Festival 2.00 Diwali Mela 15.00 2020-21 Bharat Bangla Festival 25.00 2022-23 Neermahal Festival 10.00 Diwali Festival 5.00 Chabimura Festival 5.00 2023-24 Neermahal Festival 9.80 Diwali Festival 9.55 Chabimura Festival 3.00 2024-25 Diwali Festival 20.00 Chabimura & Tirthamukh Festival 12.00 Ashokastami Festival 5.00 Chapchar Kut Festival 5.00 2025-26 Neermahal Festival 30.00 Diwali Festival 30.00 Chabimura & Tirthamukh Festival 20.00 ANNEXURE-II Swadesh Darshan Scheme (Rs. in Crore)S. State/UT Circuit / Name of the Project Amount Sanction Year Sanctioned No. 1. Arunachal North-East Development of Bhalukpong- Bomdila 49.77 Pradesh Circuit and Tawang 2014-15 2. Arunachal North East Development of Nafra- Seppa- Pappu, 96.72 Pradesh Circuit Pasa, Pakke Valleys- Sangdupota- New Sagalee- Ziro- Yomcha 2015-16 3. Assam Wildlife Circuit Development of Manas– Probitora– 94.68 Nameri– Kaziranga– Dibru– Saikhowa 2015-16 4. Assam Heritage Development of Tezpur – Majuli – 90.98 Circuit Sibsagar 2016-17 5. Manipur North-East Development of Tourist Circuit in 72.23 Circuit Manipur: Imphal- Khongjom 2015-16 6. Manipur Spiritual Development of Shri Govindajee 45.34 Circuit Temple, Shri Bijoy Govindajee Temple – Shri Gopinath Temple – Shri Bungshibodon Temple – Shri Kaina 2016-17 Temple 7. Meghalaya North East Development of Umium (Lake View), U 99.13 Circuit Lum Sohpetbneng-Mawdiangdiang – Orchid Lake Resort 2016-17 8. Meghalaya North East Development of West Khasi Hills 84.97 Circuit (Nongkhlaw- KremTirot – Khudoi & Kohmang Falls – Khri River- Mawthadraishan, Shillong), Jaintia Hills 2018-19 (Krang Suri Falls- Shyrmang- Iooksi), Garo Hills (Nokrek Reserve, Katta Beel, Siju Caves)9. Mizoram North East Development of Thenzawl & South 92.26 Circuit Zote, District Serchhip and Reiek. 2015-16 10. Mizoram Eco Circuit Development of Eco-Adventure Circuit 66.37 Aizawl -Rawpuichhip – Khawhphawp – Lengpui – Chatlang- 2016-17 Sakawrhmuituaitlang - Muthee – Beratlawng -Tuirial Airfield – Hmuifang 11. Nagaland Tribal Circuit Development of Tribal Circuit Peren- 97.36 Kohima- Wokha 2015-16 12. Nagaland Tribal Circuit Development of Mokokchung-Tuensang- 98.14 Mon 2016-17 13. Sikkim North Development of Tourist Circuit linking 98.05 Rangpo (entry) – Rorathang- Aritar- East Phadamchen- Nathang-Sherathang- Circuit Tsongmo- Gangtok-Phodong- Mangan- Lachung-Yumthang- Lachen- Thangu- Gurudongmer- Mangan- Gangtok- 2015-16 TuminLingee- Singtam (exit) 14. Sikkim North East Development of Tourist Circuit Linking 95.32 Circuit Singtam– Maka- Temi-BermoikTokel- Phongia- Namchi –Jorthang- Okharey- Sombaria-Daramdin- Jorethang- Melli 2016-17 (Exit) 15. Tripura North East Development of Agartala - Sipahijala - 82.85 Circuit Melaghar - Udaipur - Amarpur- Tirthamukh- Mandirghat– Dumboor- NarikelKunja- Gandachara– Ambassa 2015-16 16. Tripura North Development of SurmaCherra- Unakoti- 44.83 Jampui Hills- Gunabati - East Circuit Bhunaneshwari- Neermahal- Boxanagar- Chottakhola- Pilak- Avangchaarra 2018-19 Swadesh Darshan 2.0 (Rs. in Crore)S. No. State Year of Destination Name of the Experience Sanctioned Sanction Cost 1. Arunachal 2023-24 Nacho Unlock Nacho Expedition 14.02 Pradesh 2. Arunachal 2023-24 Mechuka Mechuka Cultural Haat 18.48 Pradesh 3. Arunachal 2023-24 Mechuka Mechuka Adventure Park 12.75 Pradesh 4. Assam 2023-24 Kokrajhar Kokrajhar Wetland 26.67 Experience 5. Assam 2023-24 Jorhat Reimagining Cinnamara 23.88 Tea Estate 6. Meghalaya 2023-24 Sohra Waterfall Trails 27.60 Experience 7. Meghalaya 2023-24 Sohra Meghalayan Age Cave 32.45 Experience 8. Mizoram 2024-25 Champhai Eco Resort Experience at 38.85 Keilungliah, Zote, Ngur & Mualbuhvum, Champhai 9. Mizoram 2024-25 Champhai Heritage and Cultural 33.87 Centre, Champhai 10. Mizoram 2025-26 Thingsulthliah Construction of 99.71 Conference Centre 11. Nagaland 2023-24 Chumoukedima Eco-Tourism Exp at 7.87 Chumoukedima viewpoint 12. Nagaland 2023-24 Chumuoukedima Tribal Cultural 21.56 Experience at Midway Retreat13. Nagaland 2024-25 Chumuoukedima Adventure Tourism 32.54 Experience at Jacob Village, Chumoukediema 14. Sikkim 2023-24 Gyalshing Eco-Wellness Experience 15.41 at Yuksom Cluster 15. Sikkim 2023-24 Gangtok Gangtok Cultural Village 22.60 16. Tripura 2024-25 Agartala Tripura Heritage Village 48.95 & Sangeet Experience at Agartala (Phase-1 &2) Challenge Based Destination Development" sub-scheme of Swadesh Darshan 2.0. (Rs. in Crore) S. State/UT Year of Name of the Project Category Sanctioned No. Sanction Cost 1 Arunachal 2024-25 Bichom Dam Adventure & Ecotourism and 9.90 Pradesh Eco-Tourism Project Amrit Dharohar Sites 2 Arunachal 2024-25 Kibhito Frontier Tourism - Vibrant Village 4.96 Pradesh Gateway to Serenity Programme 3 Assam 2024-25 Panidhing Bird Sanctuary, Ecotourism and 9.99 Sivasagar Amrit Dharohar Sites 4 Manipur 2024-25 Development of Ancient Culture & 24.69 capital of Manipur, Heritage Langthabal Konug 5 Meghalaya 2024-25 Mawphlang cultural & Culture & 24.87 Heritage centre Heritage 6 Meghalaya 2024-25 Nartiang Spiritual & Cultural Spiritual 24.87 Centre Tourism 7 Nagaland 2024-25 Soulful Trails: The Impur Spiritual 24.94 Heritage Experience, Impur Tourism Village8 Nagaland 2024-25 Development of wings over Ecotourism and 10.00 Doyang: An Eco-Tourism Amrit Dharohar Haven' Doyang Reservoir Sites 9 Sikkim 2024-25 Echoes of Valor: The Vibrant Village 5.00 Gnathang Valley Experience," Programme Gnathang Village 10 Sikkim 2024-25 Kabi Chronicles: A journey Spiritual 24.96 through Unity and Heritage, Tourism Kabi, Mangan Special Assistance to States for Capital Investment (SASCI Scheme) (Rs. in Crore) S. No. State Year of Name of the Project Sanctioned Sanction Cost 1. Arunachal 2024-25 Siang Adventure & Eco-Retreat in Pasighat 46.48 Pradesh 2. Assam 2024-25 Assam State Zoo Cum Botanical Garden in 97.12 Guwahati 3. Assam 2024-25 Beautification of Rang Ghar in Sivasagar 94.76 4. Manipur 2024-25 Loktak Lake Experience in Loktak 89.48 5. Meghalaya 2024-25 MICE Infrastructure in Mawkhanu 99.27 6. Meghalaya 2024-25 Redevelopment of Umiam Lake in Shillong 99.27 7. Sikkim 2024-25 Skywalk, Bhaleydhunga, Yangang in Namchi 97.37 8. Sikkim 2024-25 Border Experience in Nathula 68.19 9. Tripura 2024-25 Shakti Peethas Park at Banduar in Gomati 97.70 PRASHAD Scheme (Rs. in Crore)S. No. State/UT Project Name Sanction Approved Year Cost 1. Arunachal Development of Parshuram Kund, Lohit Distt. 2020-21 37.88 Pradesh 2. Assam Development of Kamakhya Temple and 2015-16 29.80 Pilgrimage Destination in and around Guwahati 3. Meghalaya Development of Pilgrimage Facilitation in 2020-21 29.29 Meghalaya 4 Mizoram Development of Infrastructure for Pilgrimage 2022-23 44.89 and Heritage Tourism in the State of Mizoram 5 Mizoram Development of Basic Amenities under 2024-25 5.47 PRASHAD scheme in Vangchhia, Champhai District 6 Nagaland Development of Pilgrimage Infrastructure in 2018-19 25.20 Nagaland 7 Nagaland Development of Pilgrimage Tourism 2022-23 18.18 Infrastructure at Zunheboto 8 Sikkim Development of Pilgrimage Facilitation at Four 2020-21 33.32 Patron Saints, Yuksom 9 Tripura Development of Tripura Sundari Temple, 2020-21 34.43 Udaipur Assistance to Central Agencies for Tourism Infrastructure Development Scheme (Rs. in Crore) S. Agency Name of Project State Sanction Amount No. Date sanctioned 1 IWAI Development of Jetties at 9 main points of Assam 28-04-2020 28.03 embarkation/disembarkation of River Cruize on National Water ways No. 1 & 2 2 WAPCOS Development of Convention Centre and Mizoram 31-03-2021 39.94 associated Infrastructure at Aizawl.3 NHIDCL Development of 22 viewpoints in North NER 11-10-2022 44.44 Eastern State (i) Nagaland (2 view points)- Rs.5.77 Cr. (ii) Meghalaya (3 view points) – Rs.6.26 Cr. (iii) Mizoram (9 view points)- Rs.12.78 Cr. (iv) Arunachal Pradesh (4 view points) – Rs.6.25 Cr. (v) Manipur (3 view points)- Rs.5.93 Cr. (vi) Sikkim/West Bengal (1 view point)- Rs.3.70 Cr. 4 Ministry of Kamakhya Railway Station Assam 18.12.2012 4.96 Railways 5 Ministry of Guwahati Railway Station Assam 18.12.2012 4.99 Railways (रलीज़ आईडी: 2198716) आगंतुक पटल : 353 इस वज्ञ को इन भाषाओ ंम पढ़: ही , Bengali-TR

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