**Executive Summary**
The Ministry of Information & Broadcasting, in collaboration with the Indian Institute of Creative Technologies (IICT), Google, and YouTube, has opened enrolment for a national AI skilling initiative. The programme offers 15,000 scholarships to creative professionals in media, entertainment, and digital storytelling to integrate AI into content production. As of May 4, 2026, enrolment is open, and interested candidates are directed to apply via the "AI Skills House" platform.
**Key Points / Main Content**
* **Programme Overview**
* Offers 15,000 scholarships to equip talent in media, animation, gaming, and digital storytelling with industry-relevant AI skills.
* Developed through a partnership between MIB, IICT, Google, and YouTube.
* Utilizes the “AI Skills House” platform to provide tracks on generative AI applications, workflow automation, and decision-making tools.
* **Phase I: Foundation (Online)**
* Provides approximately 33 hours of online training focused on core AI literacy.
* Covers generative AI fundamentals, prompting techniques, and responsible AI practices.
* Granting access to Google Career Certificates and Google Cloud’s Generative AI learning pathways.
* **Phase II: Specialisation (Hybrid)**
* A secondary stage for participants who complete the foundational phase, focusing on practical, project-based application.
* Includes training in storytelling, creative production, and the use of advanced AI tools.
* Incorporates platform best practices co-developed by IICT and YouTube to enhance content reach.
* **Implementation and Delivery**
* IICT serves as the lead implementation partner for curriculum development, outreach, and execution.
* Training includes exposure to Google Developers Codelabs and guided modules.
* Designed to align with the national requirement for AI application across content creation, production, and distribution.
**Impact Analysis**
**Emerging Creative Talent (Candidates)**
**Impact**
They receive 15,000 scholarships to acquire production-ready AI skills and professional certifications designed by Google to connect with top employers.
**Action Required**
Interested individuals must apply for the AI Skills House Program by scanning the provided QR code or clicking the application link.
**Indian Institute of Creative Technologies (IICT)**
**Impact**
Designated as the implementation partner, IICT is responsible for the nationwide rollout, curriculum design, and the transition of learners from foundational to advanced hybrid training.
**Action Required**
Lead the execution of the programme, manage candidate outreach, and ensure the curriculum remains industry-relevant in collaboration with Google and YouTube.
**Ministry of Information & Broadcasting (MIB)**
**Impact**
Facilitates a significant institutional step toward strengthening India’s creative economy and integrating AI into mainstream production practices.
**Action Required**
Oversee the initiative in collaboration with IICT to ensure it meets the government's vision for the media and digital landscape.
**Google and YouTube**
**Impact**
Serve as technical and curriculum partners, providing the learning platforms, certificates, and platform-level best practices for content engagement.
**Action Required**
Provide access to Google Career Certificates, Google Cloud learning paths, and co-develop specialized training modules for Phase II.
Key Entities Referenced
National AI Skilling Programme for the Creative Sector: A two-phase national initiative providing 15,000 scholarships to equip talent in media, entertainment, and digital storytelling with industry-relevant AI skills.
Ministry of Information & Broadcasting (MIB): The primary government ministry responsible for launching the initiative and offering AI skill scholarships to creative professionals.
Indian Institute of Creative Technologies (IICT): The designated implementation partner leading the nationwide rollout, curriculum design, and program execution in collaboration with industry partners.
Google: A key corporate partner providing the Google Career Certificates and Google Cloud’s Generative AI learning pathways that form the core of the scholarship curriculum.
AI Skills House: The dedicated platform used to deliver structured learning tracks, including generative AI applications and workflow automation, to program participants.
Ministry of Information & Broadcasting
Enrolment Open for IICT’s National AI Skilling
Programme for the Creative Sector
Ministry of I&B and IICT is offering 15,000 AI Skill
Scholarships for Creative Talents
Posted On: 04 MAY 2026 4:53PM by PIB Mumbai
: Mumbai, May 4, 2026
The Ministry of Information & Broadcasting (MIB), in collaboration with the Indian
Institute of Creative Technologies (IICT), had launched a national AI skilling
initiative for the creative sector. Developed in partnership with Google and YouTube,
the programme is providing 15,000 scholarships to equip emerging talent in media,
entertainment, animation, gaming, and digital storytelling with industry-relevant AI
skills. Interested candidates are encouraged to take advantage of this initiative and
acquire AI skills that will enhance their careers in creative fields. Enrolment for
programme is open.
The programme adopts a structured two-phase approach to ensure both
foundational understanding and applied expertise:
Phase I: Foundation (Online)
This phase is designed to build core AI literacy at scale. 15,000 participants will
receive scholarships for Google Career Certificates and Google Cloud’s Gen AI
learning paths. Google’s Career Certificates program offers professional training
designed by Google and the opportunity to connect with top employers,
democratizing access to foundational AI concepts and responsible practices.
Selected participants will undergo approximately 33 hours of online training
covering generative AI fundamentals, prompting techniques, and responsible AI
practices. The curriculum includes access to Google Career Certificates and Google
Cloud’s Generative AI learning pathways, enabling learners to acquire essential
knowledge and problem-solving skills applicable to real-world scenarios.
Phase II: Specialisation (Hybrid)
Participants who complete the foundational stage will progress to advanced training
focused on practical application. Delivered through a hybrid model, this phase
includes project-based learning in storytelling, creative production, and the use of
advanced AI tools. The curriculum, co-developed by IICT and YouTube, also
incorporates platform best practices to enhance content reach and engagement.
Learners will gain exposure to tools and platforms through guided modules such as
Google Developers Codelabs.The programme will also be supported through the “AI Skills House” platform,
offering accessible and structured learning tracks, including generative AI
applications, workflow automation, and decision-making tools. By combining
technical proficiency with creative application, the initiative aims to build a skilled
talent pool capable of driving innovation across India’s rapidly evolving media and
digital landscape.
Aligned with the Government’s vision of strengthening India’s creative economy, the
initiative is a significant institutional step towards integrating AI into mainstream
content creation and production practices. The programme is designed as a
selective, impact-focused skilling pathway, tailored specifically for high-potential
talent across media, entertainment, animation, gaming, and digital storytelling.
IICT, as the designated implementation partner, is leading the nationwide rollout,
including curriculum development, candidate outreach, and programme execution.
IICT, in collaboration with Google and YouTube, has designed a curriculum that
integrates advanced AI tools, creative workflows, and platform-level best practices,
ensuring participants are equipped with production-ready, industry-relevant skills
from the outset.
CEO, IICT, Dr. Vishwas Deoskar states that this initiative is structured to address a
clear national requirement preparing creative professionals for practical, real-world
application of AI across content creation, production, and distribution.
Click here for detailed information on the Program.
Interested candidates may click on the QR code below to apply now for the AI Skills
House Program.PIB Mumbai | Sriyanka Chatterjee / Robin Singh/ Priti Malandkar
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