**Executive Summary**
Netflix has launched Eyeline Studios in Hyderabad to bolster India's Animation, Visual Effects, Gaming, and Comics (AVGC) ecosystem. This initiative aims to strengthen India's role in global production and advance visual effects technologies. Key stakeholders include government officials and industry leaders involved in the creative technology sector.
**Key Points / Main Content**
* **Eyeline Studios Launch:**
* Netflix has established its global production and innovation studio, Eyeline Studios, in Hyderabad.
* The studio marks an investment in India's AVGC ecosystem.
* The facility spans approximately 32,000 square feet and is equipped with advanced visual effects, virtual production technologies, and hybrid cloud infrastructure.
* It is designed to support high-end visual storytelling and will integrate into Eyeline Studios' global network.
* **Government Initiatives and Support:**
* The launch event was attended by the Chief Minister of Telangana and the Secretary of the Ministry of Information and Broadcasting.
* The Telangana State Government is focused on strengthening skilling initiatives in areas like visual effects and animation.
* The Ministry of Information and Broadcasting noted the growth of India's entertainment sector driven by storytelling tradition and technological capabilities.
* The Indian Institute of Creative Technologies (IICT) will establish a campus in Hyderabad to enhance skilling in the creative technology sector.
* The "Orange Economy" initiative, emphasizing the growth of the creative economy, is translating into policy action.
* An announcement was made regarding 15,000 content creator labs across the country, expected to generate approximately 2 million jobs.
* **Hyderabad's Role:**
* Hyderabad is positioned as a vibrant center for creativity, technology, and global talent.
* The city is considered a leading hub for film, technology, and the AVGC sector.
* Its technology ecosystem and film culture make it suitable for building long-term capabilities in global visual storytelling.
* The establishment of Eyeline Studios is expected to contribute to talent development, technology adoption, and integration with global production networks.
* Hyderabad has witnessed significant growth in its film and creative industries over the past two decades.
**Impact Analysis**
**Ministry of Information & Broadcasting**
* **Impact:** The launch of Eyeline Studios is expected to significantly contribute to India's AVGC ecosystem and strengthen its position as a global hub for creative technology and digital production. It aligns with the government's focus on the "Orange Economy" and job creation.
* **Action Required:** Continue policy support and emphasis on skilling initiatives in emerging media sectors to leverage this development.
**Government of Telangana**
* **Impact:** The presence of Eyeline Studios will enhance Hyderabad's reputation as a leading hub for film, technology, and AVGC. It will foster talent development and create new opportunities within the state.
* **Action Required:** Continue and strengthen skilling initiatives to develop a robust talent pool in visual effects and animation, aligning with the studio's needs and the state's strategic focus.
**Eyeline Studios (Netflix)**
* **Impact:** The Hyderabad facility will serve as a crucial node in its global network, enabling advanced visual storytelling and leveraging India's creative talent and technology infrastructure.
* **Action Required:** Integrate the Hyderabad studio into its global production pipelines and utilize its capabilities for advanced visual effects and next-generation production technologies.
**Creative Industry Professionals and Artists in India**
* **Impact:** New opportunities for talent development, upskilling, and employment will arise within the AVGC sector. The initiative will contribute to a globally competitive creative ecosystem.
* **Action Required:** Engage with the new opportunities for skill development and employment in visual effects, animation, and other creative technology fields.
**Indian Institute of Creative Technologies (IICT)**
* **Impact:** The establishment of IICT in Hyderabad will further strengthen the skilling and capacity-building efforts in the creative technology sector, complementing initiatives like Eyeline Studios.
* **Action Required:** Collaborate and align skilling programs with the evolving needs of the creative technology sector, particularly in visual effects and animation.
Key Entities Referenced
Eyeline Studios: Global production and innovation studio launched in Hyderabad.
Hyderabad: Location central to the launch of Eyeline Studios and the development of India's AVGC ecosystem.
Animation, Visual Effects, Gaming and Comics (AVGC) ecosystem: The sector in India that the launch of Eyeline Studios is expected to strengthen.
Indian Institute of Creative Technologies (IICT): An upcoming campus in Hyderabad focused on strengthening skilling in the creative technology sector.
Ministry of Information and Broadcasting: Government ministry involved in the event and the broader AVGC ecosystem development.
Ministry of Information & Broadcasting
Eyeline Studios Launched in Hyderabad;
Expected to Boost India’s AVGC Ecosystem
IICT to Establish Campus in Hyderabad to Strengthen Skilling
in Creative Technology Sector
Strong Creative and Technical Talent Positions India as Key
Hub for Global Visual Effects
Posted On: 12 MAR 2026 5:41PM by PIB Delhi
Netflix has launched Eyeline Studios, its global production and innovation studio, in Hyderabad, marking
an investment in India’s growing Animation, Visual Effects, Gaming and Comics (AVGC) ecosystem. The
initiative is expected to further strengthen India’s role in global production pipelines and support the
expansion of advanced visual effects and next-generation production technologies.
The launch event was attended by Hon’ble Chief Minister of Telangana Shri Anumula Revanth Reddy,
Secretary, Ministry of Information and Broadcasting, Shri Sanjay Jaju, CEO of Eyeline Studios Shri Jeff
Shapiro, and Indian actor and film producer Shri Rana Daggubati.
The Hyderabad facility, spread over approximately 32,000 square feet, is equipped with advanced visual
effects and virtual production technologies supported by hybrid cloud infrastructure. The studio is
designed to support high-end visual storytelling and will function as part of Eyeline Studios’ global
network, which includes centres in Los Angeles, Vancouver, Seoul and London.
India has been steadily strengthening its position as a global hub for creative technology and digital
production through policy support and emphasis on skilling in emerging media sectors. The establishment
of Eyeline Studios in Hyderabad is expected to contribute to the growth of the AVGC ecosystem bysupporting talent development, technology adoption and integration with global production networks.
Shri Anumula Revanth Reddy, CM of Telangana, said that Hyderabad has emerged as a vibrant centre
where creativity, technology and global talent converge. He noted that initiatives such as Eyeline Studios
would further strengthen the city’s position as a leading hub for film, technology and AVGC sector. He
also expressed confidence that the collaboration would contribute to the development of a globally
competitive creative ecosystem and create new opportunities for talent and storytelling from Hyderabad to
the world.
Speaking at the event, Shri Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, said India’s
rich storytelling tradition and growing technological capabilities are driving the expansion of the
entertainment sector. He noted that Hyderabad has a strong AVGC legacy, with several global studios
operating in the city. He added that the upcoming campus of the Indian Institute of Creative Technologies
(IICT) in Hyderabad will further strengthen skilling and capacity building in the creative technology
sector. He also stated that during last year’s WAVES initiative, Prime Minister Narendra Modi had
emphasised the growth of the Orange Economy. He added that the focus is now translating into policy
action, with the announcement of 15,000 content creator labs across the country, expected to generate
around 2 million jobs in the creative economy.
During the event, Shri D. Sridhar Babu, Minister for IT, Electronics & Communications, Industries and
Commerce, Government of Telangana, stated that the State Government is focused on strengthening
skilling initiatives to develop a strong talent pool in areas such as visual effects and animation. He notedthat with rapid technological advancements and growing industry participation, Hyderabad is well
positioned to emerge as a leading global hub for storytelling and creative technology.
Jeff Shapiro, CEO, Eyeline Studios, said that India has long played an important role in the global visual
effects industry, supported by strong creative and technical talent. He noted that Hyderabad’s technology
ecosystem and film culture make it a suitable location for building long-term capabilities and contributing
to global visual storytelling.
Actor and producer Rana Daggubati said that Hyderabad has witnessed significant growth in the film and
creative industries over the past two decades. He noted that initiatives such as Eyeline Studios would
further strengthen the city’s creative ecosystem and open new opportunities for artists and storytellers.
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Mahesh Kumar/ Vivek Vishwash/ Aparajita Priyadarshini
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