**Executive Summary**
The Government is modernising Doordarshan and Akashvani through the Broadcasting Infrastructure and Network Development (BIND) Scheme (2021-26) with an outlay of ₹2,539.61 crore. This initiative focuses on strengthening their functioning and audience reach with technological upgrades, content improvements, and revenue generation strategies. A simplified Content Sourcing Policy was introduced in 2024.
**Key Points / Main Content**
* **BIND Scheme & Modernization:**
* ₹2,539.61 crore allocated for the BIND Scheme (2021-26) to modernize Doordarshan and Akashvani.
* Focuses on digitalization, replacing legacy systems, upgrading studios and transmitters, expanding coverage, and adopting new technologies.
* **Content Improvement & Production:**
* Simplified Content Sourcing Policy introduced in 2024.
* Regional and State Centres engage local artists to produce content in regional languages.
* Artist and Casual Assignee rates revised to attract talent and support quality local content across 66 Programme Production Centres of Doordarshan.
* **Technological Upgrades & Digital Presence:**
* Telecasting several DD channels in High Definition (HD).
* Strengthening digital presence through the launch of the OTT platform "WAVES."
* Integration of DD and other channels on WAVES OTT, Online NewsONAIR Mobile app.
* **Akashvani Initiatives:**
* Launch of audio-visual podcast series: "The Akashvani Podcast" and "Akashvani Originals."
* Structural reforms include defined roles for Cluster Heads/Heads of Offices, focusing on revenue generation, content improvement, and market outreach.
* **Revenue Generation:**
* Akashvani and Doordarshan earned ₹587.78 crore from non-government advertisements between 2022-25.
* Measures to enhance revenue include improved client engagement, revenue-oriented content planning, multi-platform promotion, and integrated advertising strategies.
* **Live Coverage:**
* Regular live coverage of major national events such as Mahakumbh 2025 (Prayagraj), WAVES 2025 (Mumbai) and ISRO satellite launches.
**Impact Analysis**
**Doordarshan and Akashvani**
* **Impact:** Modernization and technological upgrades will improve content quality, audience reach, and revenue generation.
* **Action Required:** Implement new technologies, content sourcing policies, and revenue-generation strategies.
**Regional and State Centers**
* **Impact:** Increased opportunities for local artists to produce content in regional languages.
* **Action Required:** Engage local artists, produce content in regional languages, and ensure quality local content production.
**Viewers/Listeners**
* **Impact:** Enhanced content quality, variety, and accessibility through HD channels and digital platforms.
* **Action Required:** Utilize the new services and platforms for access to improved content.
Key Entities Referenced
Broadcasting Infrastructure and Network Development (BIND) Scheme: Scheme for modernization and upgradation of Prasar Bharati, Doordarshan, and Akashvani.
Akashvani: Indian Public radio broadcaster.
Doordarshan: Indian Public service broadcaster.
WAVES OTT: OTT platform integrating Doordarshan channels and other content.
Ministry of Information & Broadcasting: Government ministry responsible for the policies and regulations related to information and broadcasting.
Ministry of Information & Broadcasting
Government Modernises Doordarshan and
Akashvani with Rs. 2,539.61-Crore BIND
Scheme, HD Channels, WAVES OTT and Content
Reforms
From Mahakumbh 2025 to ISRO Launches: DD and
Akashvani Strengthen Public Outreach Through Live
Telecasts
Rs. 587.78 Crore Earned by Akashvani and Doordarshan from
Non-Government Advertisements, Government Informs
प्रव तथ: 18 DEC 2025 2:06PM by PIB Delhi
The Government of India is taking sustained measures to strengthen the functioning and audience reach of
Doordarshan and Akashvani in an increasingly competitive broadcasting environment.
To improve content quality and variety, a simplified Content Sourcing Policy was introduced in 2024 to
enable wider participation and faster acquisition of programmes.
New programmes are launched regularly and local artists are engaged by Regional and State Centres to
produce content in regional languages. Artist and Casual Assignee rates have also been revised to attract
better talent and ultimately support quality local content across 66 Programme Production Centres of
Doordarshan.
Live coverage of major national events is regularly undertaken to ensure wide public outreach. Some of
the examples include Mahakumbh 2025 (Prayagraj), WAVES 2025 (Mumbai) and ISRO satellite
launches.
Technological upgradation includes telecast of several DD channels in High Definition (HD), and
strengthening digital presence through the launch of the OTT platform “WAVES”. DD and other channels
are integrated on WAVES OTT, Online NewsONAIR Mobile app, etc.
Akashvani has also launched audio-visual podcast series, namely “The Akashvani Podcast” and
“Akashvani Originals”.
Structural reforms have been carried out at Akashvani, including defined roles for Cluster Heads/Heads of
Offices, focus on revenue generation, content improvement and market outreach.
Alternative broadcasting modes such as apps, OTT and social media are being leveraged, supported by
cross-channel publicity and coordinated marketing efforts.Modernization and upgradation of Prasar Bharati are being undertaken under the Broadcasting
Infrastructure and Network Development (BIND) Scheme (2021-26) with an outlay of ₹2,539.61 crore.
It focuses on digitalization, replacement of legacy systems, studio and transmitter upgradation, coverage
expansion and adoption of new technologies.
Measures to further enhance revenue also include improved client engagement, revenue-oriented content
planning, multi-platform promotion and integrated advertising strategies.
The total revenue generated by Akashvani and Doordarshan from the non-Government advertisement
segment during 2022–25 stood at ₹587.78 crore.
The Minister of State for Information and Broadcasting and Parliamentary Affairs, Dr. L. Murugan,
provided this information in the Lok Sabha on 17.12.25 in response to a question raised by Shri
Parshottambhai Rupala.
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Mahesh Kumar/ Vivek Vishwash
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