**Summary:**
The Department of Drinking Water and Sanitation (DDWS), under the Ministry of Jal Shakti, participated in the 7th edition of Poshan Pakhwada from April 8th to 23rd, 2025. The campaign, aligned with the Ministry of Women and Child Development's Saksham Anganwadi scheme, was themed "Shuddh Jal aur Swachhta Se Swasth Bachpan" (Clean Water and Sanitation for Healthy Childhood). The focus was on promoting clean water practices and sanitation as essential components for child nutrition and overall health. While a direct impact evaluation on child nutrition and health was not conducted by the Department, the campaign's reach and awareness generation were evident through its digital footprint. The hashtag #DDWSJoinsPoshanPakhwada generated over 11 million impressions and reached over half a million users. Sentiment analysis indicated a positive tone towards the campaign, with no negative sentiment recorded. This information was provided by the Minister of State for Jal Shakti, Shri V. Somanna, in a written reply to a question in Lok Sabha. (Release ID: 2153584; Lok Sabha US Q2991).
Key Entities Referenced
Ministry of Jal Shakti: The Indian government ministry responsible for water resources and sanitation.
Department of Drinking Water and Sanitation (DDWS): A department within the Ministry of Jal Shakti focused on providing clean drinking water and sanitation.
Poshan Pakhwada: A campaign focused on nutrition, with the 7th edition taking place from April 8 to 23, 2025.
Ministry of Women and Child Development: The Indian government ministry responsible for the welfare of women and children.
Saksham Anganwadi: A scheme by the Ministry of Women and Child Development, likely related to Anganwadi services (rural child care centers).
Shuddh Jal aur Swachhta Se Swasth Bachpan Clean Water and Sanitation for Healthy Childhood: The theme of the Poshan Pakhwada campaign, emphasizing the importance of clean water and sanitation for child health.
SHRI V. SOMANNA: The Minister of State for Jal Shakti who provided information in a written reply to a question in Lok Sabha.
Lok Sabha: The lower house of the Parliament of India, where a question was addressed to the Minister of State for Jal Shakti.
Ministry of Jal Shakti
HEALTHY CHILDHOOD THROUGH PURE WATER
AND SANITATION
Posted On: 07 AUG 2025 4:01PM by PIB Delhi
th
Department of Drinking Water and Sanitation (DDWS), participated in the 7 edition of Poshan Pakhwada
th rd
from 8 to 23 April 2025. Aligning with the Ministry of Women and Child Development’s Saksham
Anganwadi scheme, the campaign themed “Shuddh Jal aur Swachhta Se Swasth Bachpan” (Clean Water and
Sanitation for Healthy Childhood), focused on clean water practices and sanitation as crucial elements for a
child’s nutrition and overall health.
Though the impact of the campaign in raising awareness on child nutrition and health has not been directly
evaluated by the Department, however, the reach and amplification of the Poshan Pakhwada campaign to
create awareness generation is apparent through following data on various social media handles: -
Reach & Impressions: The campaign had this hashtag- #DDWSJoinsPoshanPakhwada that has a
(cid:108)
strong digital footprint with over 11 million impressions and over half a million in reach.
Sentiment analysis: The engagement has a positive tone for the campaign. No negative sentiment
(cid:108)
was recorded.
This information was provided by THE MINISTER OF STATE FOR JAL SHAKTI
SHRI V. SOMANNA in a written reply to a question in Lok Sabha today.
***
MAM/SMP
(Lok Sabha US Q2991)
(Release ID: 2153584)