**Executive Summary**
This report assesses the impact of the 'Ek Bharat Shreshtha Bharat' (EBSB) campaign, organized by seven Zonal Cultural Centres (ZCCs) from 2024-25 to 2025-26. The ZCCs are responsible for protecting, promoting, and preserving folk art and culture across India through various activities. The campaign aims to enhance national integration and cultural awareness.
**Key Points / Main Content**
* **Zonal Cultural Centres (ZCCs):** Seven ZCCs are established across India with headquarters in Patiala, Nagpur, Udaipur, Prayagraj, Kolkata, Dimapur, and Thanjavur.
* **Campaign Objective:** The 'Ek Bharat Shreshtha Bharat' campaign aims to protect, promote, and preserve folk art and culture, fostering national integration and cultural awareness.
* **Programmes and Review:** ZCCs organize cultural activities and programmes under the EBSB campaign. These programmes are reviewed through regular reports submitted by ZCCs, which also upload activity details on digital platforms.
* **Impact Assessment:** The impact is assessed by examining information such as the number of programmes conducted, participation levels, footfalls, and feedback received.
* **Outreach Strategy:** ZCCs ensure wide outreach by collaborating with schools, colleges, universities, and local cultural institutions. They utilize social media and digital publicity to disseminate information and attract audiences.
* **Grassroot Level Engagement:** Outreach programmes, cultural exchanges, and awareness campaigns are conducted at the grassroot level to encourage youth participation and strengthen the campaign's objectives.
* **Programme Schedule:** The Annexure details cultural activities and programmes organized by the ZCCs during the years 2024-25 and 2025-26, including dates, venues, number of artists, and footfall.
**Impact Analysis**
* **Zonal Cultural Centres (ZCCs)**
* **Impact:** Responsible for organizing and reporting on EBSB campaign activities; their performance is evaluated based on programme delivery and impact assessment.
* **Action Required:** Continue to organize and report on cultural activities and programmes under the EBSB campaign as per the outlined schedule and guidelines.
* **Schools, Colleges, Universities, and Local Cultural Institutions**
* **Impact:** Involved in collaborations with ZCCs to host programmes, encouraging student, youth, and social worker participation.
* **Action Required:** Collaborate with ZCCs for organizing cultural programmes, workshops, competitions, and interactive sessions to promote the EBSB campaign.
* **Students, Youth, and Social Workers**
* **Impact:** Engaged through ZCC activities, fostering national integration and cultural awareness.
* **Action Required:** Participate in the various cultural programmes, workshops, and sessions organized under the EBSB campaign.
* **General Public/Audiences**
* **Impact:** Exposed to diverse cultural expressions through ZCC programmes and outreach efforts, increasing cultural awareness and national integration.
* **Action Required:** Attend and engage with the cultural activities and events organized as part of the EBSB campaign.
* **Ministry of Culture**
* **Impact:** Oversees the ZCCs and the overall implementation and impact assessment of the EBSB campaign.
* **Action Required:** Continue to monitor the ZCCs' activities, review reports, and assess the campaign's effectiveness in achieving its objectives.
Key Entities Referenced
Ek Bharat Shreshtha Bharat Campaign: The primary campaign whose impact assessment is being discussed, aimed at protecting, promoting, and preserving folk art and culture.
Zonal Cultural Centres (ZCCs): Seven centers established across India that organize cultural activities and programs, including those under the Ek Bharat Shreshtha Bharat campaign.
Ministry of Culture: The government ministry responsible for the Ek Bharat Shreshtha Bharat campaign and the establishment of Zonal Cultural Centres.
Shri Gajendra Singh Shekhawat: Union Minister for Culture and Tourism who provided the information about the campaign's impact assessment in Lok Sabha.
Ministry of Culture
IMPACT ASSESSMENT OF EK BHARAT
SHRESHTHA BHARAT CAMPAIGN
Posted On: 09 MAR 2026 3:14PM by PIB Delhi
To protect, promote and preserve various forms of folk art and culture throughout the country, the
Government of India has set up seven Zonal Cultural Centres (ZCCs) with headquarters at Patiala,
Nagpur, Udaipur, Prayagraj, Kolkata, Dimapur and Thanjavur. These ZCCs organize various cultural
activities and programmes in their member States on regular basis. The cultural activities and programmes
organized under 'Ek Bharat Shreshtha Bharat' campaign by these ZCCs during the years 2024-25 and
2025-26 are at Annexure.
The programmes organized under EBSB are reviewed through regular reports submitted by ZCCs. These
ZCCs also upload details of their activities on digital platforms. Information such as the number of
programmes conducted, level of participation, footfalls, and feedback received is examined to assess the
impact of these initiatives in promoting national integration and cultural awareness.
All the ZCCs ensure wider outreach of the campaign by organizing a variety of cultural programmes,
workshops, competitions and interactive sessions in collaboration with schools, colleges, universities and
local cultural institutions to involve students, youth and social workers. ZCCs also make use of social
media platforms and digital publicity to disseminate information about events and attract wider audiences.
Additionally, outreach programmes, cultural exchanges and awareness campaigns are also conducted at
the grassroot level to promote participation of youth, thereby strengthening the objectives of the
campaign.
This information was given by Union Minister for Culture and Tourism Shri Gajendra Singh Shekhawat in
a written reply in Lok Sabha today
***
M Annadurai
ANNEXURE
Cultural activities and programmes organized under 'Ek Bharat Shreshtha Bharat' campaign by the ZCCs during
the years 2024-25 and 2025-26
2024-25
Sl. No. Name of the cultural Date Venue No. of artists Footfall
activities and participated
programmes1. Cultural Programme 2/08/2024 Rashtrapati 47 300
(Rashtrapati Bhavan) Bhavan, New
Delhi
2. World Folklore Day 22/08/2024 Nagpur 22 120
(Maharashtra)
3. Divisional Level 02/10/2024 to Nagpur 155 500
Festival 04/10/2024 (Maharashtra)
4. Divisional Level 02/10/2024 to Hyderabad 180 10000
Festival 04/10/2024
(Telangana)
5. Mysore Dasara 03/10/2024 to Mysore 30 400
(Karnataka)
7/10/2024
6. Bhagwan Birsa 15/11/2024 to Nagpur 154 1000
Munda Jayanti & 17/11/2024 (Maharashtra)
Janjatiya Gaurav
Divas "Tribal Dance
Festival "
7. Udyan Utsav 02/01/2025 to Rashtrapati 251 10000
13/01/2025 Bhavan
Hyderabad
(Telangana)
8. Lok Kala Darshan 22/01/2025 to Hiwarkhed, 90 15000
24/01/2025
Khed &
Shendurjanaghat
(Maharashtra)
9. Orange city Craft 10/01/2025 to Nagpur 214 50000
Mela & Folk Dance 19/01/2025 (Maharashtra)
Festival
10. Har Kanth Me Bharat 02/02/2025 to Madhya 60 600
16/02/2025 Pradesh,
Maharashtra &
Hyderabad)
11. Lok Nritya Bharat 01/03/2025 to Gadchiroli 90 9000
Bharati 03/03/2025 (Maharashtra)12. National Folk Dance 01/03/2025 to Shilpgram 152 6000
Festival 04/03/2025 Khajuraho
(Madhya
Pradesh)
13. Loknatya Samaroh 18/03/2025 to Amravati 75 900
20/03/2025 (Maharashtra)
14. Octave 21/03/2025 to Khiragadh 244 20000
23/03/2025 (Chhattisgarh)
15. Octave 26/03/2025 to Solapur 244 15000
28/03/2025 (Maharashtra)
16. Ek Bharat Shretha 9/08/2024 to Patna, Bihar 110 1500
Bharat programme 10/08/2024
Tripura-Bihar-
Mizoram
17. Kalakranti β Ek 20/08/2024 Cuttack, Odisha 95 550
Bharat Shreshtha
Bharat programme
Maharashtra and
Odisha
18. Diwali Shilp Mela 17/10/2024 to Prayagraj, Uttar 375 22224
28/10/2024 Pradesh
19. Rashtriya Shilp Mela 01/12/2024 to Prayagraj, Uttar 555 63477
15/12/2024 Pradesh
20. Ek Bharat Shreshtha 30/04/2024 Virtual Mode 45 600
Bharat (EBSB) participation
Cultural Exchange from the Pairing
Programme β Folk States
Dance Presentations
(Rikhamapada β
Arunachal Pradesh,
Wangala β
Meghalaya, Jhijiya β
Uttar Pradesh)21. Ek Bharat Shreshtha 29/06/2024 Virtual Mode 45 570
Bharat Cultural from the Pairing
Programme β Folk States
Dance & Song
Presentations (Badhai
Norta & Baredi β
Madhya Pradesh,
Folk Dance β
Manipur, Lotha Folk
Song & Dance β
Nagaland)
22. Ek Bharat Shreshtha 31/08/2024 Virtual Mode 45 650
Bharat Cultural from the Pairing
Programme β Folk States
Performances (Badhai
Norta β Madhya
Pradesh, Folk Dance
β Manipur,
Chakhesang Folk
Song & Dance β
Nagaland)
23. Mango Festival-2024 09/05/2024 Kasargod 31 250
(Kerala)
24. Folk Dance Festival 02/02/2025 to Kannur (Kerala) 35 150
03/02/2025
25. National Folk Festival 03/02/2025 to Thrissur 30 200
2025 (Kerala)
04/02/2025
26. Celebration of 01/05/2024 Punjab Raj 60 Approx 500
Gujarat and Bhawan
Maharashtra Day (Chandigarh)27. Sanskritik Yatra and 16/06/2024 to Pathankot 135 Approx.1000-
Sindhu Darshan 30/06/2024 (Punjab), 1200 per day
Festival Udhampur & per
Srinagar (UT programme
of J&K),
Kargil & Leh
(UT of
Ladakh) and
Keylong &
Mandi
(Himachal
Pradesh)
28. Baba Sheikh Farid 19/09/2024 to Faridkot 111 Approx.
Aagman Purb 23/09/2024 (Punjab)
18000-20000
29. 14th Chandigarh 29/11/2024 to Kalagram 975 Approx.
National Crafts Mela 08/12/2024
(Chandigarh) 98000-
99000
30. International Gita 28/11/2024 to Kurukshetra 329 Approx.
Mahotsav (Haryana)
15/12/2024 26000-
28000
per day
31. Bharat Parv 26/01/2025 to Red Fort Lawns 545 Approx.
31/01/2025 (New Delhi) 2500-
3000 daily
32. All India Governor's 02/08/2024 Delhi 32 200
Conference, Delhi
33. Nareli Purnima, 19/08/2024 Daman 28 3000
Daman
34. Tarang Shakti 30/08/2024 to Jodhpur 69 1800
07/09/2024 (Rajasthan)
35. Ganeshotsav 12/09/2024 to Goa 74 7000
18/09/2024
36. National Lok 21/10/2024 to Jaipur 70 2000
Mahotsav βLokrang" 24/10/2024 (Rajasthan)37. National Unity Day 31/10/2024 Kevadiya 55 10000
(Gujarat)
38. Pushkar Fair 09/11/2024 Pushkar 58 10000
(Rajasthan)
39. Lord Birsa-Munda 15/11/2024 to Shilpgram 179 1000
National Tribal 16/11/2024 (Udaipur)
Festival
40. Bundi Mahotsav, 18/11/2024 to Bundi 46 5000
20/11/2024 (Rajasthan)
41. Matsay Mahotsav 25/11/2024 to Alwar 43 6000
26/11/2024
(Rajasthan)
42. Shilpgram Utsav 21/12/2024 to Shilpgram 683 200000
30/12/2024 (Udaipur)
43. Camel Festival 11/01/2025 to Bikaner 46 5000
12/01/2025 (Rajasthan)
44. Lokotsav 17/01/2025 to Goa 227 10000
26/01/2025
45. Maru Mahotsav 10/02/2025 to Jaisalmer 47 5000
11/02/2025 (Rajasthan)
46. Beneshwar Mela 11/02/2025 to Dungarpur 49 10000
12/02/2025 (Rajasthan)
47. Vasantosav 21/02/2025 to Gandhinagar 172 100000
02/03/2025 (Gujarat)
48. Lokanurjan Mela 22/02/2025 to Udaipur 30 1000
24/02/2025 (Rajasthan)
49. Octave 07/03/2025 to Goa 227 5000
09/03/2025
50. Daang Darbar 08/03/2025 to Ahva Dang 59 5000
12/03/2025 (Gujarat)
51. 30th Adi Jati 20/03/2025 to Anand (Gujarat) 35 2000
Mahotsav 21/03/202552. EBSB 20/03/2025 to Pune 30 2000
22/03/2025 (Maharashtra)
53. Lokanurjan Mela 23/03/2025 to Jodhpur 56 8000
25/032025 (Rajasthan)
54. Shilpdarshan Throughout the Shilpgram 720 100000
year (Udaipur)
2025-26
Sl. Name of the Date Venue No. of artists Footfall
No. cultural activities participated
and programmes
1. Chitramala Nirman 20/04/2025 Raipur 50 500
Karyashala Painting (Chhattisgarh)
Exhibition on the
occasion of
Ahilyabai Holkar
Trishatabdi Jayanti
2. WAVES 1/05/2025 to Mumbai 70 10000
3/05/2025 (Maharashtra)
3. Malwa Utsav 08/05/2025 to Indore (Madhya 60 1000
14/05/2025 Pradesh)
4. Nadi Mahotsav 27/09/2025 Sangli, Miraj & 120 200
Ichalkarnji
to 29/09/2025
(Maharashtra)
5. Kolhapur Shahi 25/09/2025 & Kolhapur 120 600
Dashara Mahotsav (Maharashtra)
26/09/2025
6. Octave - A Festival 09/10/2025 to SCZCC, Nagpur 206 10000
of North Eastern (Maharashtra)
12/10/2025
States of India
7. Bharatiya Kala 21/11/2025 to Rashtrapati 357 150000
Mahotsav Nilayam,
30/11/2025
Secunderabad
(Telangana)8. Shataabdi 05/12/2025 to Ratlam (Madhya 25 650
Mahotasav - Pradesh)
08/12/2025
Maharashtra Lok
Kala Darshan
9. Chetak Festival 11/12/2025 to Sarangkheda 75 6000
(Maharashtra)
15/12/2025
10. Octave - Festival of 24/12/2025 to Indore (Madhya 261 3000
North Eastern States Pradesh)
27/12/2025
11. Ek Bharat Shreshtha 08/09/2025 Ranchi 105 700
Bharat programme (Jharkhand)
Goa and Jharkhand
12. Ek Bharat Shreshtha 04/02/2026 to Bhikhanpura, 120 2500
Bharat programme 05/02/2026 Khorampur &
Tripura, Mizoram, Vaishali (Bihar)
Bihar
13. Octave 26/04/2025 to Bhagalpur (Bihar) 159 950
30/04/2025
14. Kalagram during 16/01/2025 to Prayagraj 8499 400000+
Mahakumbh 24/02/2025
(Uttar Pradesh)
15. Ganga Sanskriti 17/05/2025 to Varanasi 103 1550
Yatra 18/05/2025
(Uttar Pradesh)
16. Diwali Shilp Mela 08/10/2025 to Prayagraj 512 33206
19/10/2025
(Uttar Pradesh)
17. Rashtriya Shilp 01/12/2025 to Prayagraj 650 43010
Mela 10/12/2025
(Uttar Pradesh)
18. Chalo Mann Ganga 04/01/2026 to Prayagraj 1827 24874
Jamuna Teer 13/02/2026
(Uttar Pradesh)
19. Virasat Kala 24/01/2026 to Delhi 163 1100
Mahotsav 02/02/202620. Virasat Kala 27/01/2026 to Chattarpur 162 2000
Mahotsav 02/02/2026 (Madhya Pradesh)
21. Virasat Kala 23/02/2026 to Mahendragarh 141 1450
Mahotsav 01/03/2026 (Haryana)
22. Ek Bharat Shreshtha 13/10/2025 to NEZCC 45 900
Bharat β Cultural 15/10/2025 Shilpgram,
Exchange Guwahati (Assam)
(Participating States:
Bihar, Mizoram &
Tripura)
23. Ek Bharat Shreshtha 07/12/2025 NEZCC 45 300
Bharat Cultural Shilpgram,
Exchange Guwahati (Assam)
Programme
(Participating States:
Madhya Pradesh,
Nagaland &
Manipur)
24. Ek Bharat Shreshtha 20/01/2026 Shilpgram, 45 300
Bharat Cultural NEZCC Guwahati
Programme (Pairing (Assam)
States: Uttar
Pradesh, Arunachal
Pradesh &
Meghalaya)
25. All India Crafts 20/12/2025 to Hyderabad 60 1500
Mela (Telangana)
05/01/2026
26. Samanwaya 07/02/2026 to Kasargod (Kerala) 61 300
08/02/2026
27. Sisirotsavam 08/02/2026 to Kannur (Kerala) 61 300
09/02/2026
28. Samskriti 09/02/2026 to Malapuram 68 250
11/02/2026 (Kerala)
29. Celebration of 01/05/2025 Punjab Raj 70 Approx.
Gujarat and Bhawan 450
Maharashtra Day (Chandigarh)30. Sanskritik Yatra and 13/06/2025 to Pathankot 145 Approx.
Sindhu Darshan (Punjab), 1200-
29/06/2025
Festival Udhampur &
1500 per
Srinagar (UT of
day per
J&K), Kargil &
programme
Leh (UT of
Ladakh) and
Keylong &
Mandi
(Himachal
Pradesh)
31. Celebration of 30/10/2025 Punjab Raj 87 Approx.
Foundation Day of Bhawan 480
Andhra Pradesh, (Chandigarh)
Chhattisgarh,
Haryana, Karnataka,
Kerala, Madhya
Pradesh, Punjab,
Tamil Nadu (states),
and Andaman and
UTs of Nicobar
Island, Chandigarh,
Delhi, Lakshadweep,
Pondicherry
32. 15th Chandigarh 28/11/2025 to Kalagram 940 Approx.
National Crafts Mela 83000-
07/12/2025 (Chandigarh)
85000
33. International Gita 15/11/2025 to Kurukshetra 503 Approx.
Mahotsav (Haryana) 25000-
05/12/2025
30000 per
day
34. Bharat Parv 26/01/2026 to Red Fort Lawns 438 Approx.
(New Delhi)
31/01/2026 2500-3000
per
day
35. Bhairav Ji Mela 12/04/2025 Baswara 60 5000
(Rajasthan)36. WAVES 2025 01/05/2025 to Mumbai 74 5000
03/05/2025 (Maharashtra)
37. Ek Desh Ek 15/05/2025, Rajasthan 58 5000
Dhadkan 16/05/2025,
18/05/2025,
19/05/2025,
21/05/2025,
24/05/2025,
25/05/2025 &
28/05/2025
38. Indian Folk Carnival 30/05/2025 to Ahmadabad 35 1500
Festival 01/06/2025 (Gujarat)
39. 23rd Folk Festival 16/06/2025 to Puri (Odisha) 29 5000
20/06/2025
40. Yatra Paschimalap 01/08/2025 to Pali (Rajasthan) 85 10000
07/08/2025
41. Nareli Purnima 09/08/2025 Daman 45 6000
42. Warsa Shhyadricha 18/08/2025 to Auragabad 208 1500
Program 19/08/2025 (Maharashtra)
43. Ganeshotsav 01/09/2025 to Goa 70 7000
06/09/2025
44. Rashtriya Lok Natya 17/09/2025 to Jodhpur 27 1500
Samaroh 19/09/2025
(Rajasthan)
45. Lok-Rang 12/10/2025 to Jaipur 97 30000
17/10/2025
(Rajasthan)
46. Octave 09/10/2025 to Nagpur 185 5000
12/10/2025
(Maharashtra)
47. Pushkar Mela 10/10/2025 Pushkar 30 10000
(Rajasthan)
48. Vagad Mahotsav 03/11/2025 to Dugarpur 36 3000
04/11/2025
(Rajasthan)49. Bharat Parv 07/11/2025 to Ekta Nagar 81 10000
09/11/2025
(Gujarat)
50. Paschim Bharat Ki 19/11/2025 to Hyderabad 197 150000
Vividhata Ka Utsav 30/11/2025 (Telangana)
51. Jan Jati Gaurav 15/11/2025 Dugarpurn 39 5000
Diwas
(Rajasthan)
52. Shilpgram Utsav 21/12/2025 to Shipgram 666 200000
30/12/2025 (Udaipur)
53. Celebration 75 Years 26/12/2025 to Balotara 59 1500
the Indian 27/12/2025 (Rajasthan)
Constitution
54. National Swadesi 27/12/2025 Chittorgarh 48 2500
Mahotsav (Rajasthan)
55. Chanderi Mahotsav 27/12/2025 to Goa 33 4000
01/01/2026
56. Vande Bhartam 08/01/2026 to New Delhi 227 25000
26/01/2026
57. Aadi Lokotsav 09/01/2026 to Goa 75 5000
11/01/2026
58. Lokotsav 20/01/2026 to Goa 321 10000
29/01/2026
59. Beneshwar Mela 31/01/2026 to Dungarpur 32 5000
01/02/2026 (Rajasthan)
60. Shilpdarshan (Throughout the Shilpgram 460 120000
year) (Udaipur)
*****
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