The Ministry of Tourism launched the Incredible India 2.0 campaign on December 1, 2025, shifting from general promotions to thematic offerings to attract more international tourists to India. The Ministry promotes India as a holistic tourism destination with sustainability and responsible tourism practices and promotes Meetings, Incentives, Conferences and Exhibitions (MICE) tourism destinations through various mediums like social media, websites, and participation in fairs and exhibitions. The information was provided by Union Minister for Tourism and Culture Shri Gajendra Singh Shekhawat in a written reply in Lok Sabha. Contact Sunil Kumar Tiwari at tourism4pib[at]gmail[dot]com. The release ID is 2196915.
Key Entities Referenced
Incredible India 2.0 Initiative: Tourism campaign by the Ministry of Tourism focusing on thematic offerings to attract international tourists to India.
Ministry of Tourism: Indian government ministry responsible for the Incredible India 2.0 Initiative and promotion of India as a tourism destination.
India: The country being promoted as a holistic tourism destination.
Gajendra Singh Shekhawat: Union Minister for Tourism and Culture.
Ministry of Tourism
Incredible India 2.0 Initiative
प्रव तथ: 01 DEC 2025 3:38PM by PIB Delhi
The Ministry of Tourism launched the Incredible India 2.0 campaign with paradigm shift from general
promotions to thematic offerings in major source and potential countries with focus to attract more
international tourists to India.
Ministry of Tourism promotes India as a holistic tourism destination including sustainability, responsible
tourism practices. Ministry also promotes Meetings, Incentives, Conferences and Exhibitions (MICE)
tourism destinations through various medium including social media, websites and participation in fairs
and exhibitions.
This information was given by Union Minister for Tourism and Culture Shri Gajendra Singh Shekhawat in
a written reply in Lok Sabha today.
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Sunil Kumar Tiwari
tourism4pib[at]gmail[dot]com
(रलीज़ आईडी: 2196915) आगंतुक पटल : 937
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