On September 22, 2025, the Indian Council of Agricultural Research (ICAR) launched the second edition of the Brazil-India Cross-Incubation Programme in Agritech (Maitri 2.0) in Delhi. The event was graced by Dr. M. L. Jat, Secretary (DARE) & Director General (ICAR), and H.E. Mr. Kenneth Nobrega, Ambassador of Brazil to India.
Maitri 2.0 is described as a two-way learning platform for co-creation between Indian and Brazilian innovators. ICAR–IARI has supported over 400 agri-startups and Dr. Jat highlighted the 77-year partnership between India and Brazil. The ICAR's transformation from 74 patents in 1996 to over 1,800 annually, supported by incubation centers and over 5,000 licensing agreements, was also mentioned.
H.E. Mr. Kenneth Nobrega underlined the strategic importance of creating synergies between the agritech ecosystems of India and Brazil, reflecting the broader Brazil-India strategic partnership with a vision for cooperation in agriculture, emerging technologies, and food and nutritional security. The programme aims to strengthen incubator linkages, exchange best practices, promote co-incubation, and open new opportunities in sustainable agriculture, digital technologies, and value-chain development.
Dr. Vishwanathan Srinivasan, JD, ICAR-IARI gave a vote of thanks. The press release was published by PIB Delhi. Release ID is 2169595.
Key Entities Referenced
Maitri 2.0: The Brazil-India Cross-Incubation Programme in Agritech, aimed at co-creation between the two countries.
Indian Council of Agricultural Research (ICAR): The organization that launched the Maitri 2.0 program.
Brazil: One of the primary countries involved in the partnership with India.
Ministry of Agriculture & Farmers Welfare: The ministry under which the initiative falls.
New Delhi: Location of launch event for Maitri 2.0.
Ministry of Agriculture & Farmers Welfare
India, Brazil Strengthen Partnership in Agri-
Innovation through Maitri 2.0 Cross-Incubation
Programme
Maitri 2.0 a Two-Way Learning Platform for co-
Creation Between Two Countries, says ICAR DG Dr.
M.L. Jat
Posted On: 22 SEP 2025 3:51PM by PIB Delhi
The Indian Council of Agricultural Research (ICAR) launched the second edition of the Brazil–India Cross-
Incubation Programme in Agritech (Maitri 2.0) at New Delhi today. The event was graced by Dr. M. L. Jat,
Secretary (DARE) & Director General (ICAR), and H.E. Mr. Kenneth Nobrega, Ambassador of Brazil to
India, along with senior officials and representatives from leading Brazilian research and innovation
institutions.
Dr. Jat highlighted the 77-year-old partnership between India and Brazil. He emphasized their
shared role in global platforms like BRICS and G20, and the recent ICAR–EMBRAPA MoU as a
milestone for collaboration across the agri-food value chain. Recalling historical agricultural
linkages, Dr. Jat stressed the power of complementarities and the need for innovation-driven
growth. He stated ICAR’s transformation from 74 patents in 1996 to over 1,800 annually, supported
by incubation centers and over 5,000 licensing agreements. He also underscored thatcommercialization is about delivering public-funded innovations to end-users, not just revenue. The
DG called Maitri 2.0 a two-way learning platform for co-creation between Indian and Brazilian
innovators and reaffirmed the commitment to building a stronger, innovative, and inclusive agri-food
ecosystem for global food security.
H.E. Mr. Kenneth Nobrega, Ambassador of Brazil, in his remarks, expressed appreciation for
ICAR’s initiative and underlined the strategic importance of creating synergies between the agritech
ecosystems of India and Brazil. He emphasized that the Maitri 2.0 programme reflects the broader
Brazil–India strategic partnership, aligning with the leaders’ shared vision for cooperation in
agriculture, emerging technologies, and food and nutritional security. He called the initiative a
strategic step, aligning with both nations’ vision for cooperation in agriculture, emerging
technologies, and food and nutritional security.
Dr. Ch. Srinivasa Rao, Director, ICAR–IARI shared that ICAR–IARI has supported 400+ agri-
startups, nurturing ideas into innovations and business models. “Agriculture must be seen as both a
livelihood and a business,” he noted. Welcoming the delegation, Dr.Neeru Bhushan, ADG (IPTM)set the context, highlighting the shared challenges of climate change, food security, and the need
for sustainable intensification.
The event concluded with a vote of thanks by Dr. Vishwanathan Srinivasan, JD, ICAR-IARI
acknowledging the efforts of ICAR and the Embassy of Brazil in deepening bilateral cooperation.
Bringing together innovators, startups, and institutions from both countries, the programme will help
build resilient food systems and empower farmers. Maitri 2.0 aims to strengthen incubator linkages,
exchange best practices, promote co-incubation, and open new opportunities in sustainable
agriculture, digital technologies, and value-chain development, bilateral cooperation
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RC/KSR/AR
(Release ID: 2169595)