**Executive Summary**
This document outlines various initiatives and achievements of the Ministry of Tourism, Government of India. It covers tourism statistics for 2024, infrastructure development projects under schemes like Swadesh Darshan, PRASHAD, and other promotional and marketing activities. The document also details budget announcements related to tourism and the progress made towards these objectives, including skills development and MICE tourism.
**Key Points / Main Content**
**Tourism Statistics (2024)**
* International Tourist Arrivals (ITAs): 20.57 million.
* Foreign Exchange Earnings (FEEs) from tourism: Rs. 2,93,033 Crore.
* Domestic Tourist Visits (DTVs): 2948.19 million.
**Infrastructure Development Schemes**
* **Swadesh Darshan Scheme:** Launched in January 2015. 75 projects completed out of 76 sanctioned for Rs. 5290.33 Crore.
* **Swadesh Darshan 2.0 (SD2.0):** Revamped scheme focusing on sustainable and tourist-centric destinations. 53 projects sanctioned for Rs. 2208.27 Crore.
* **Challenge Based Destination Development (CBDD):** Sub-scheme of Swadesh Darshan 2.0, with 36 projects sanctioned for Rs. 648.11 Crore across four thematic categories.
* **PM-JUGA (Pradhan Mantri Janjatiya Unnat Gram Abhiyan):** Union Cabinet approved the development of 1,000 Tribal Homestays.
* **SASCI (Special Assistance to States for Capital Investment):** 40 projects sanctioned for Rs. 3295.76 Crore to develop iconic tourist centers.
* **PRASHAD Scheme:** 54 projects sanctioned for Rs. 1726.74 Crore for pilgrimage rejuvenation. 31 projects completed.
* **Assistance to Central Agencies Scheme:** 66 projects sanctioned for Rs. 948.78 Crore. 39 projects completed, 10 foreclosed.
**Promotional & Marketing Initiatives**
* **Bharat Parv:** Organised at Red Fort, Delhi. Theme: 'Dekho Apna Desh' (See Our Country).
* **International Day of Yoga:** Celebrated on 21st June 2025 at 40 tourist sites, aligned with the theme “Yoga for One Earth, One Health”.
* **Chalo India Global Diaspora Campaign:** 1 lakh gratis e-tourist visas for diaspora to encourage tourism from non-Indian friends. Valid till 31st March 2025.
* **International Tourism Mart (ITM):** 13th edition held in Gangtok, Sikkim, from 13th to 16th November 2025.
* **Digital MICE Catalogue:** Developed to position India as a premier MICE destination.
**Skill Development & Other Initiatives**
* **Paryatan Mitra & Paryatan Didi:** Responsible tourism initiative to improve tourist experience. 4382 tourism service providers trained.
* **MICE Tourism:** National Strategy and Roadmap for the MICE Industry launched. Meet in India Conclave 2025 was held in Jaipur.
* **Medical Tourism:** Focus on promoting India as a global hub for Medical & Wellness Tourism.
**Budget Announcements & Progress**
* Promotion of tourism on mission mode with State participation.
* Vibrant Villages Programme: Tourism infrastructure and amenities will be facilitated in border villages.
* Comprehensive development of iconic tourist centers with long-term interest-free loans to States.
**Impact Analysis**
**Stakeholders:** State Governments
* **Impact:** Expected to actively participate in promoting tourism and developing iconic tourist centers.
* **Action Required:** Develop comprehensive plans for tourism promotion and infrastructure development and apply for related loan schemes.
**Stakeholders:** Tourism Industry Service Providers
* **Impact:** Benefit from enhanced skills through training programs.
* **Action Required:** Participate in training programmes such as Paryatan Mitra/Paryatan Didi and other skill development initiatives
**Stakeholders:** Indian Diaspora
* **Impact:** Opportunity to become Incredible India Ambassadors.
* **Action Required:** Encourage non-Indian friends to visit India using the gratis e-tourist visas (Chalo India Campaign) by 31st March 2025.
**Stakeholders:** Tribal Communities
* **Impact:** Improvement of socioeconomic conditions.
* **Action Required:** Participate in the PM-JUGA scheme by availing of opportunities for developing tribal homestays.
Key Entities Referenced
Ministry of Tourism: Primary ministry responsible for the development and promotion of tourism in India.
Swadesh Darshan Scheme: A scheme focused on developing theme-based tourist circuits in India.
Pradhan Mantri Janjatiya Unnat Gram Abhiyan (PM-JUGA): A scheme to improve the socio-economic condition of tribal communities by developing tribal homestays.
National Mission on Pilgrimage Rejuvenation and Spiritual Heritage Augmentation Drive (PRASHAD) Scheme: Scheme for the integrated development of selected pilgrimage destinations in India.
Special Assistance to States for Capital Investment (SASCI): A scheme to provide financial assistance to states for the development of iconic tourist centres.
Ministry of Tourism
Ministry of Tourism Completes 75 Projects under
Swadesh Darshan Scheme Launched in 2015
Ministry of Tourism Launches Challenge Based Destination
Development (CBDD) under Swadesh Darshan 2.0 to
Enhance Tourist Experience Nationwide
Union Cabinet Approves Pradhan Mantri Janjatiya Unnat
Gram Abhiyan (PM-JUGA), Ministry of Tourism to Develop
1,000 Tribal Homestays
Ministry of Tourism Showcases India’s Diverse Tourism
Offerings at Bharat Parv 2025 Celebrated with the Theme
‘Dekho Apna Desh
Paryatan Mitra & Paryatan Didi’ Initiative to Enhance Tourist
Experience through Community Participation
Ministry of Tourism Showcases Tourism Potential of North-
Eastern States at 13th International Tourism Mart (ITM)
प्रव तथ: 08 JAN 2026 6:39PM by PIB Delhi
TOURISM STATISTICS
International Tourist Arrivals (ITAs) in India during 2024 were 20.57 million.
Foreign Exchange Earnings (FEEs) through tourism during 2024 were Rs. 2,93,033 Crore.
Domestic Tourist Visits (DTVs) in India during 2024 were 2948.19 million.
INFRASTRUCTURE DEVELOPMENT
The Ministry of Tourism launched the Swadesh Darshan Scheme in January 2015 for the development of
theme-based tourist circuits. A total of 76 projects have been sanctioned for a total amount of Rs. 5290.33
Crore under the scheme. 75 projects have been physically completed.
The Ministry of Tourism has revamped its Swadesh Darshan Scheme as Swadesh Darshan 2.0 (SD2.0)
with the objective to develop sustainable and responsible destinations following a tourist & destination-
centric approach. 53 projects have been sanctioned for Rs. 2208.27 Crore under the SD2.0 Scheme.The Ministry of Tourism has formulated guidelines for ‘Challenge Based Destination Development’
(CBDD) as sub sub-scheme of the Swadesh Darshan 2.0 Scheme to enhance tourist experience across all
points of the tourist value chain. 36 projects have been sanctioned for an amount of Rs. 648.11 Crore
under four thematic categories (i) Spiritual Tourism, (ii) Culture & Heritage, (iii) Vibrant Village Program,
(iv) Ecotourism and Amrit Dharohar Sites.
The Union Cabinet has approved Pradhan Mantri Janjatiya Unnat Gram Abhiyan (PM-JUGA) for
improving the socio-economic condition of tribal communities. Ministry of Tourism will develop 1,000
Tribal Homestays under the PM-JUGA Scheme. The interventions will be implemented as a sub- scheme
of Swadesh Darshan. Guidelines for Tribal Homestay development have been formulated and issued.
As a follow up to the Budget Announcements 2024-25, a total of 40 projects across 23 States have been
sanctioned for an amount of Rs. 3295.76 Crore under the Special Assistance to States for Capital
Investment (SASCI) – Development of Iconic Tourist Centres to Global Scale Scheme to infuse long term
interest free loans for a period of 50 years to States for comprehensive development of iconic tourist
centers in the country and branding & marketing them at global scale.
The Ministry of Tourism launched the National Mission on Pilgrimage Rejuvenation and Spiritual
Heritage Augmentation Drive (PRASHAD) Scheme for the integrated development of the selected
pilgrimage destinations in the country. A total of 54 projects for an amount of Rs. 1726.74 Crore have
been sanctioned under the scheme. 31 projects have been completed.
Under the Assistance to Central Agencies Scheme, financial assistance is provided to the central agencies,
such as the Archaeological Survey of India, Port Trust of India, ITDC, Ministry of Railways, etc., for the
development of tourism infrastructure. A total of 66 projects for an amount of Rs. 948.78 Crore have been
sanctioned under this Scheme. Out of these, 39 projects have been physically completed and 10 projects
have been foreclosed.
PROMOTIONAL & MARKETING
The Ministry of Tourism organised "Bharat Parv" event at the Red Fort grounds, Delhi, as part of the
Republic Day Celebrations from 26th – 31st January 2025. Thematic Pavilions of States/ UTs were set up
to showcase diverse tourist attractions of the country. Cultural performances by various regional cultural
associations were also organized. ‘Dekho Apna Desh’ was the theme of Bharat Parv.
The Ministry of Tourism celebrated the International Day of Yoga on 21st June 2025, to mark the 11th
IDY. The Ministry of Tourism organized events at 40 culturally and naturally significant tourist sites
across the country, aligned with the global theme “Yoga for One Earth, One Health”, highlighting holistic
wellness, cultural heritage, and sustainable tourism.
Chalo India Global Diaspora Campaign: 1 lakh gratis e-tourist visas were announced under the Chalo
India initiative. Valid till 31st March 2025 to enable the Indian diaspora to become Incredible India
Ambassadors by encouraging 5 of their non-Indian friends to visit India.
The Ministry of Tourism has been organising the International Tourism Mart (ITM) in the North-Eastern
Region to showcase the tourism potential of the North-Eastern States of India. The 13th International
Tourism Mart (ITM) was organised from 13th to 16th November 2025 in Gangtok, Sikkim. The four- day
event brought together a wide range of domestic and international tourism stakeholders.
The Ministry developed a Comprehensive Digital MICE Catalogue, towards positioning India as a
premier global destination for Meetings, Incentives, Conferences and Exhibitions (MICE). The catalogue
details India’s MICE infrastructure across 60 cities, including major convention centres, connectivity,facilities and nearby attractions. The initiative serves as a unified digital platform for domestic and
international event planners, enhancing India’s visibility, competitiveness and capacity to host large-scale
international events.
SKILL DEVELOPMENT
The Ministry of Tourism had launched a national responsible tourism initiative by the name of ‘Paryatan
Mitra & Paryatan Didi’ to enable tourism as a vehicle for social inclusion, employment, and economic
progress, as well as to elevate the overall experience for tourists in destinations, by having them meet
‘tourist-friendly’ people who are proud Ambassadors & Storytellers for their destination. Approx. 4382
tourism service providers have been trained as part of the programme.
MICE TOURISM
Ministry of Tourism has formulated the National Strategy and Roadmap for the MICE Industry and
launched the ‘Meet in India’ sub-brand to promote India as a hub for major conferences and exhibitions. A
comprehensive Digital MICE Catalogue covering infrastructure and facilities across 60+ cities—
including G20 host cities—has been developed to support domestic and international planners. The Meet
in India Conclave 2025, held from 4–6 May in Jaipur, served as a key platform to advance India’s MICE
agenda and strengthen India’s global positioning in the MICE sector.
MEDICAL TOURISM
India is emerging as one of the key destinations globally for Medical & Wellness Tourism, leveraging its
high-quality healthcare and affordable treatment costs. India's competitive advantage lies in offering high-
quality tertiary care—such as heart surgery, knee transplant, cosmetic surgery, and dental care. India
seamlessly integrates contemporary healthcare with Ayush systems (traditional Indian medicine). In the
year 2024, India received 6,44,387 foreign tourists for medical purpose which is an increase of
approximately 252% over 2020. In order facilitate the travel for medical and wellness purposes, the
Government of India has introduced E - Medical visas and E-Ayush visas. This facility is available to
travelers from 171 countries. Ministry of Tourism has also collaborated with Service Export Promotion
Council under Ministry of Commerce & Industry for the promotion of Medical Tourism through its portal
http://www.indiahealthcaretourism.com
DELIVERY ON BUDGET ANNOUNCEMENTS:
Budget Announcement 2023-24: The country offers immense attraction for domestic as well as foreign
tourists. There is a large potential to be tapped in tourism. The sector holds huge opportunities for jobs
and entrepreneurship for youth in particular. Promotion of tourism will be taken up on mission mode, with
active participation of states, convergence of government programmes and public-private partnerships.
Progress So Far: The Ministry of Tourism has formulated guidelines for Challenge Based Destination
Development (CBDD) a sub-scheme under Swadesh Darshan to undertake holistic development of
destinations. The Challenge Based Destination Development Scheme is part of the vision to develop the
tourism sector in mission mode with active participation of the States, public private partnership and
convergence of Government Programmes.
The scheme aims to enhance the tourist experience across all points of the tourist value chain. Under the
CBDD initiative, 36 projects have been sanctioned for Rs. 648.11 Crore.
Budget Announcement 2023-24: Sector specific skilling and entrepreneurship development will be
dovetailed to achieve the objectives of the ‘Dekho Apna Desh’ initiative. This was launched as an appeal
by the Prime Minister to the middle class to prefer domestic tourism over international tourism. Forintegrated development of theme-based tourist circuits, the ‘Swadesh Darshan Scheme’ was also
launched. Under the Vibrant Villages Programme, tourism infrastructure and amenities will also be
facilitated in border villages.
Progress So Far: The Ministry of Tourism has launched a National responsible tourism initiative by the
name of Paryatan Mitra/ Paryatan Didi. A total of 7 tourist destinations were identified to pilot the
initiative namely - Orchha (Madhya Pradesh), Gandikota (Andhra Pradesh), Bodh Gaya (Bihar), Aizawl
(Mizoram), Jodhpur (Rajasthan), Srinagar (Jammu & Kashmir) and Sri Vijaya Puram (Andaman &
Nicobar Islands). On World Tourism Day 2024, Ministry of Tourism extended Paryatan Mitra and
Paryatan Didi across 50 tourist destinations in the country. So far, around 4382 people have been trained
under this initiative.
Additionally, the Ministry of Tourism under its Capacity Building for Service Provider (CBSP) Scheme,
undertakes various short-term hospitality and tourism related skill development programmes like Hunar
Se Rojgar Tak, Skill Testing Certificate, etc. The Ministry of Tourism is also conducting the ‘Incredible
India Tourist Facilitator (IITF) and Incredible India Tourist Guide (IITG) Certification’ Programme – with
the aim at creating a pool of well-trained and professional Tourist Facilitators/Guides all across the
country, including in remote areas with tourism potential. These are regular courses which are conducted
online with registration window open all throughout the year and examination being conducted twice a
year.
The Ministry of Tourism has revamped its Swadesh Darshan Scheme as Swadesh Darshan 2.0 with the
objective to develop sustainable and responsible tourist destinations in the country and has sanctioned 53
projects for Rs. 2208.27 Crore.
The Ministry of Tourism has included Vibrant Villages as a thematic category under the ‘Challenge Based
Destination Development’ (CBDD) initiative, a sub-scheme of Swadesh Darshan scheme and has
identified 5 villages for the development of tourism infrastructure under this category. 5 projects for an
amount of Rs. 24.90 Crore have been sanctioned under the Vibrant Villages theme in the States of
Arunachal Pradesh (Kibitho), Himachal Pradesh (Rakchham-Chhitkul), Sikkim (Grathang) and
Uttarakhand (Jadung & Mana) under the CBDD Scheme.
Budget Announcement 2024-25 / Interim Budget: States will be encouraged to take up comprehensive
development of iconic tourist centres, branding and marketing them at global scale. A framework for
rating of the centres based on quality of facilities and services will be established. Long-term interest free
loans will be provided to States for financing such development on matching basis.
Progress So Far: The Ministry of Tourism has issued operational guidelines for Special Assistance to
States for Capital Investment (SASCI) – Development of Iconic Tourist Centres to Global Scale. The aim
of this scheme is to infuse long term interest free loans for a period of 50 years to States for
comprehensively develop iconic tourist centers in the country, branding, and marketing them at global
scale. Ministry of Tourism in line with the scheme guidelines shortlisted 40 projects across 23 States for
Rs. 3295.76 Crore which have been sanctioned by the Department of Expenditure.
****
Sunil Kumar Tiwari
tourism4pib[at]gmail[dot]com
(रलीज़ आईडी: 2212575) आगंतुक पटल : 1497
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