**Executive Summary**
On June 30, 2026, the Ministry of Tourism signed a Memorandum of Understanding (MoU) with Google India to enhance the digital promotion of India’s tourism destinations. The partnership focuses on leveraging artificial intelligence, data-driven insights, and emerging technologies to showcase India's cultural heritage to a global audience. This non-commercial and non-binding collaboration aims to strengthen India’s global tourism presence and improve digital outreach through capacity building and knowledge sharing.
**Key Points / Main Content**
**Core Collaboration Areas**
* Utilization of digital technologies, artificial intelligence, and data-driven insights to promote Indian tourism.
* Framework for knowledge sharing and the use of emerging technologies to enhance visitor engagement.
* Focus on strengthening the visibility of Indian destinations and cultural heritage for both domestic and international travelers.
**Strategic Goals**
* Adoption of technology-driven approaches under the "Incredible India" initiative.
* Positioning India as a modern, accessible, and globally competitive tourism destination.
* Transformation of how travelers discover, experience, and engage with India's natural and cultural sites.
**Technical and Analytical Integration**
* Leveraging Google’s global insights into travel trends and traveler behavior to support evidence-based promotion strategies.
* Use of artificial intelligence to enable more targeted, effective, and measurable digital outreach.
**Capacity Building and Training**
* Implementation of training programs for Ministry of Tourism officials.
* Training focus areas include digital marketing tools, campaign optimization, content creation, and the use of AI.
**Administrative Provisions**
* The MoU is non-commercial, non-binding, and non-exclusive.
* There are no financial implications for either the Ministry of Tourism or Google India.
**Impact Analysis**
**Ministry of Tourism**
**Impact**
The Ministry will gain access to cutting-edge digital expertise and global travel data, allowing for more sophisticated and measurable tourism campaigns.
**Action Required**
Coordinate with Google India to facilitate training for officials and integrate data-driven insights into "Incredible India" promotional strategies.
**Google India**
**Impact**
Google India will serve as a strategic partner, leveraging its digital ecosystem and AI expertise to influence the global visibility of Indian tourism.
**Action Required**
Provide technical insights on travel trends and conduct capacity-building programs for Ministry officials regarding digital marketing and content creation.
**Domestic and International Travellers**
**Impact**
Travellers will benefit from improved digital discovery and more immersive, technology-enhanced experiences when engaging with India’s cultural and natural heritage.
**Action Required**
No direct action is required; they are the primary beneficiaries of the enhanced digital outreach and engagement tools.
Key Entities Referenced
Ministry of Tourism: The central government ministry responsible for promoting Indian tourism destinations and entering into strategic partnerships for digital promotion.
Google India: The primary private technology partner providing expertise in artificial intelligence, digital ecosystems, and data-driven insights to enhance tourism visibility.
Incredible India: The flagship government initiative under which the ministry is adopting innovative, technology-driven approaches for tourism promotion.
Shri Gajendra Singh Shekhawat: The Union Minister for Tourism and Culture who presided over the exchange of the MoU and defined the vision for the digital transformation of tourism.
Ministry of Tourism
Ministry of Tourism Signs MoU with Google India
to Strengthen Digital Promotion of Indian Tourism
Digital Technologies Can Create Immersive Experiences that
Showcase the Glory and Grandeur of India's Cultural Sites to
the World: Shri Gajendra Singh Shekhawat
प्रव तथ: 30 JUN 2026 5:49PM by PIB Delhi
The Ministry of Tourism today signed a Memorandum of Understanding (MoU) with Google India Pvt.
Ltd. to strengthen the digital promotion of India's tourism destinations through the use of digital
technologies, artificial intelligence, data-driven insights and capacity building. The MoU was exchanged
in the presence of Union Minister for Tourism and Culture, Shri Gajendra Singh Shekhawat in New Delhi.
The MoU establishes a framework for collaboration between the Ministry of Tourism and Google India in
key areas including digital tourism promotion, knowledge sharing, capacity building and the use of
emerging technologies for enhancing visitor engagement. The partnership will leverage Google's expertise
across its digital ecosystem to strengthen the visibility of India's tourism destinations, experiences and
cultural heritage among domestic and international travellers. The collaboration is non-commercial, non-
binding and non-exclusive, with no financial implications for either side.
The event was attended by Shri Bhuvnesh Kumar, Secretary, Ministry of Tourism; Shri Suman Billa,
Additional Secretary and Director General (Tourism); senior officials of the Ministry; and Ms. Preeti
Lobana, Country Manager and Vice President, Google India, along with representatives from Google
India.Speaking on the occasion, Shri Gajendra Singh Shekhawat said, "Digital technologies have the potential
to create immersive experiences that can showcase the glory and grandeur of India's cultural sites to
audiences across the world. By harnessing cutting-edge digital technologies, we can transform the
way travellers discover, experience and engage with India's rich cultural and natural heritage."
The Minister said that the collaboration reflects the Ministry's commitment to adopting innovative,
technology-driven approaches to tourism promotion under the Incredible India initiative. He expressed
confidence that the partnership would help strengthen India's global tourism presence, improve digital
outreach, and position the country as a modern, accessible and globally competitive tourism destination.
As part of the collaboration, Google's insights will be leveraged for global travel trends, traveller
behaviour and digital engagement patterns to support evidence-based tourism promotion strategies. The
partnership also envisages training and capacity-building programmes for Ministry officials on digital
marketing tools, campaign optimisation, content creation and emerging technologies, including artificial
intelligence, to enable more targeted, effective and measurable outreach.
The Ministry of Tourism and Google India reaffirmed their shared commitment to leveraging technology
and innovation to enhance India's tourism ecosystem and promote the country as a preferred global travel
destination.
*****
RK
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