**Executive Summary**
The Ministry of Tourism, in collaboration with other entities, will organize the 3rd edition of the 'Krishnaveni Sangeetha Neerajanam 2025' Carnatic Music Festival in Vijayawada on December 6th and 7th, 2025. The festival, themed "Celebrating the Richness of Telugu Music Traditions," aims to promote tourism, support local artisans, and strengthen the cultural identity of Andhra Pradesh. A program schedule is available at krishnavenimusicfest.com.
**Key Points / Main Content**
* **Festival Details:**
* The 3rd edition of the Krishnaveni Sangeetha Neerajanam festival will be held in Vijayawada on December 6th and 7th, 2025.
* The festival is organized by the Ministry of Tourism, Government of India, in collaboration with the Ministry of Culture, Sangeet Natak Academy, Andhra Pradesh Tourism, and the Department of Culture, Government of Andhra Pradesh.
* The festival's theme is "Celebrating the Richness of Telugu Music Traditions."
* **Purpose and Goals:**
* Strengthen the cultural identity of Andhra Pradesh.
* Promote music tourism.
* Support artisans and weavers.
* Position Vijayawada as a premier Carnatic music destination.
* **Event Structure:**
* The festival will be inaugurated by Shri Kandula Durgesh.
* 18 concerts featuring 98 artists are scheduled at Tummalapallivari Kshetrayya Kalakshetram.
* A special dawn rendition of Pancharatna Kritis will be presented at Durga Ghat on December 7th at 7:00 AM.
* Three prequel concerts were held at culturally significant temple venues: Srikalahasti (Nov 29), Simhachalam (Dec 1), and Srisailam (Dec 2).
* **Exhibition:**
* A curated exhibition of GI-tagged and traditional crafts and textiles of Andhra Pradesh will be showcased.
* Handloom clusters including Mangalagiri, Venkatagiri, Chirala, Uppada, and Moragudi will be featured.
* Supports the national vision of Vocal for Local.
* **Promotion:**
* The festival will be live-streamed on the Ministry of Tourism's YouTube channel.
**Impact Analysis**
**Local artisans and weavers**
* **Impact:** Increased visibility and market access for their GI-tagged and traditional crafts and textiles through the curated exhibition.
* **Action Required:** Prepare to showcase their products and connect with audiences and markets during the festival.
**Tourism and Hospitality Sector in Vijayawada**
* **Impact:** Opportunity to promote and support the festival, potentially increasing tourism to the region. Special appreciation is extended to Andhra Pradesh Star Hotels Association (ASHA).
* **Action Required:** Actively promote the festival to attract attendees and support festival outreach.
**Andhra Pradesh Tourism**
* **Impact:** Strengthening the cultural identity of Andhra Pradesh.
* **Action Required:** Support the festival and highlight its activities in press interactions.
Key Entities Referenced
Ministry of Tourism: Central government ministry responsible for organizing the festival.
Krishnaveni Sangeetha Neerajanam 2025: Carnatic Music Festival organized in Vijayawada.
Vijayawada: City in Andhra Pradesh, the location of the music festival.
Andhra Pradesh Tourism: State government tourism department supporting the event.
Sangeet Natak Academy: Collaborator for the festival
Ministry of Tourism
Ministry of Tourism to organize Carnatic Music
Festival ‘Krishnaveni Sangeetha Neerajanam
2025’ at Vijayawada on 6 & 7 December 2025
प्रव तथ: 05 DEC 2025 10:48AM by PIB Delhi
The Ministry of Tourism, Government of India, in collaboration with the Ministry of Culture, Sangeet
Natak Academy and supported by Andhra Pradesh Tourism and the Department of Culture, Government
of Andhra Pradesh, is organising the 3rd edition of Krishnaveni Sangeetha Neerajanam in Vijayawada on
6th and 7th December 2025.
This year’s theme, “Celebrating the Richness of Telugu Music Traditions,” reflects the festival’s objective
to strengthen the cultural identity of Andhra Pradesh, promote music tourism, support artisans and
weavers, and position Vijayawada as a premier Carnatic music destination.
This edition of the festival will be inaugurated by Shri Kandula Durgesh, for Tourism and Culture,
Government of Andhra Pradesh, in the presence of Elected representatives from Vijayawada, Senior
officials of the Ministry of Tourism, Government of India and State Tourism authorities
The Ministry of Tourism has entrusted its Regional Office (South) with the planning, coordination, and
execution of the festival. A total of 18 concerts featuring 98 artists are scheduled across the two days. The
main venue is Tummalapallivari Kshetrayya Kalakshetram, where performances will take place
throughout the festival period.
A special dawn rendition of the Pancharatna Kritis will be presented at Durga Ghat on 7th December at
7:00 AM. This offering will be led by the Malladi Brothers, accompanied by faculty and students of the
Government Music Colleges of Vijayawada and Guntur, reinforcing the festival’s community musical
spirit.
To build statewide participation, three prequel concerts were successfully held at culturally significant
temple venues:
Srikalahasti on 29 November 2025
Simhachalam on 1 December 2025
Srisailam on 2 December 2025
Alongside the concerts, a curated exhibition of GI-tagged and traditional crafts and textiles of Andhra
Pradesh will showcase Kondapalli Toys, Etikoppaka Lacquerware, Udayagiri Wooden Cutlery, Leather
Puppetry, Narsapur Lace, and celebrated handloom clusters including Mangalagiri, Venkatagiri, Chirala,
Uppada, and Moragudi. This exhibition supports the national vision of Vocal for Local, enabling artisans
and weavers to connect directly with audiences and markets.
Local tourism and hospitality stakeholders are playing an active role in promoting and supporting the
festival. Special appreciation is extended to the Andhra Pradesh Star Hotels Association (ASHA) for
facilitating the press interaction and amplifying festival outreach.For national and international audiences, the festival will be live-streamed on the official YouTube channel
of the Ministry of Tourism:
https://youtube.com/@ministryoftourismgoi?si=6oS9sJuiKXVtISCS
For program schedule, visit krishnavenimusicfest.com
****
Sunil Kumar Tiwari
tourism4pib[at]gmail[dot]com
(रलीज़ आईडी: 2199230) आगंतुक पटल : 649
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