**Summary:**
In response to Lok Sabha Unstarred Question No. 2422, answered on August 4, 2025, by the Minister of Tourism, Shri Gajendra Singh Shekhawat, the Ministry of Tourism acknowledges the increasing role of social media influencers in tourism promotion. The Ministry actively promotes Indian tourism destinations, products, and activities through its official social media platforms. Engagement with social media influencers occurs both through received collaboration requests and through public engagement initiatives. These collaborations aim to promote tourism destinations, products, experiences, and events organized by the Ministry. Details regarding specific plans, guidelines, and state-wise funds utilized by the Union Government and State Governments for hiring social media influencers over the last three years and the current year were not provided in this response.
Key Entities Referenced
Ministry of Tourism: A ministry of the Government of India responsible for the formulation and administration of the rules, regulations and policies relating to the development and promotion of tourism in India.
LOK SABHA: The lower house of the Parliament of India.
SHRI SHAFI PARAMBIL: Member of Parliament who raised the question about hiring social media influencers.
SHRI GAJENDRA SINGH SHEKHAWAT: The Minister of Tourism who answered the question.
Social Media Influencers: Individuals with a significant presence and influence on social media platforms, used for tourism promotion.
Tourism Promotion: Activities and strategies employed to attract tourists to specific destinations, products, or events.
Union Government: The central government of India.
State Government: The government of an individual state within India.
GOVERNMENT OF INDIA
MINISTRY OF TOURISM
LOK SABHA
UNSTARRED QUESTION NO.2422
ANSWERED ON 04.08.2025
HIRING OF SOCIAL MEDIA INFLUENCERS
FOR TOURISM PROMOTION
2422. SHRI SHAFI PARAMBIL:
Will the Minister of TOURISM be pleased to state:
(a) whether the Government is aware of the increasing role of
social media influencers in the promotion of tourism;
(b) whether the State Governments and the Central Government
has any plans/guidelines for hiring social influencers for
tourism promotion; and
(c) if so, the details thereof along with the funds utilised by the
Union Government and State Government thereon during the
last three years and the current year, State-wise?
ANSWER
THE MINISTER OF TOURISM (SHRI GAJENDRA SINGH SHEKHAWAT)
(a) to (c): Yes, the Ministry actively promotes the country’s tourism
destinations, products and various activities through its official
social media platforms on a regular basis. The Ministry engages
with social media influencers both through collaboration requests
received and through public engagement initiatives to promote
tourism destinations, products, experiences and events organised
by the Ministry from time to time.
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