This is an answer from the Ministry of Tourism, Government of India, to Unstarred Question No. 185 in Lok Sabha, answered on 01.12.2025, asked by Smt. Pratima Mondal, regarding the Incredible India 2.0 initiative. The Minister of Tourism, Shri Gajendra Singh Shekhawat, stated that the Ministry launched the Incredible India 2.0 campaign with a paradigm shift from general promotions to thematic offerings in major source and potential countries, with a focus on attracting more international tourists. The Ministry also promotes India as a holistic tourism destination that includes sustainability and responsible tourism practices. Furthermore, the Ministry promotes Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism destinations through various mediums, including social media, websites, and participation in fairs and exhibitions.
Key Entities Referenced
Incredible India 2.0 Initiative: A tourism initiative by the Ministry of Tourism focused on targeted promotional campaigns in international markets.
Ministry of Tourism: The central ministry responsible for promoting tourism, sustainability, and MICE tourism in India.
MICE (Meetings, Incentives, Conferences and Exhibitions): A type of tourism the Ministry of Tourism promotes, focusing on business-related events and travel.
GOVERNMENT OF INDIA
MINISTRY OF TOURISM
LOK SABHA
UNSTARRED QUESTION NO.185
ANSWERED ON 01.12.2025
INCREDIBLE INDIA 2.0 INITIATIVE
185. SMT. PRATIMA MONDAL:
Will the Minister of TOURISM be pleased to state:
(a) the details of the targeted promotional campaigns launched in key
international markets under the Incredible India 2.0 initiative along
with the manner in which their effectiveness is being assessed;
(b) the details of the specific policy interventions undertaken by the
Government to promote sustainable and responsible tourism
practices across ecologically fragile regions; and
(c) the manner in which the Government plans to position India as a
preferred destination for MICE (Meetings, Incentives, Conferences
and Exhibitions) tourism globally?
ANSWER
THE MINISTER OF TOURISM (SHRI GAJENDRA SINGH SHEKHAWAT)
(a): The Ministry of Tourism launched the Incredible India 2.0 campaign
with paradigm shift from general promotions to thematic offerings in
major source and potential countries with focus to attract more
international tourists to India.
(b) to (c): Ministry of Tourism promotes India as a holistic tourism
destination including sustainability, responsible tourism practices.
Ministry also promotes Meetings, Incentives, Conferences and Exhibitions
(MICE) tourism destinations through various medium including social
media, websites and participation in fairs and exhibitions.
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