Executive Summary:
The Ministry of Tourism addressed a question regarding the development of Meetings, Incentives, Conferences, and Exhibitions (MICE) destinations. The Ministry promotes India as a holistic tourism destination. While State Governments/UT Administrations are primarily responsible for tourism development, the Ministry supports them through financial assistance and by formulating a National Strategy and Roadmap for the MICE Industry.
Key Points / Main Content:
* **MICE Tourism Development:**
* The development and promotion of tourist destinations, including MICE tourism, is primarily the responsibility of State Governments/UT Administrations.
* The Ministry of Tourism promotes India as a holistic tourism destination through various mediums.
* The Ministry has formulated a National Strategy and Roadmap for the MICE Industry to promote its growth.
* **Financial Assistance:**
* The Ministry of Tourism provides financial assistance to State Governments/UT Administrations/Central Agencies for tourism-related infrastructure development.
* **Convention Center Projects:**
* Several convention center and associated infrastructure projects have been sanctioned under various schemes of the Ministry of Tourism, as detailed in the annexure.
* The annexure lists projects by State/UT, Central Government, Project Name, Project Sanctioned Cost, Year, Scheme, and Components. Example projects include:
* CBDD Development of Mayali Hall Bagicha in Chhattisgarh (2025).
* SASCI Siang Adventure Centre EcoRetreat in Arunachal Pradesh (2024).
* SASCI Tented City and Convention Centre in Gujarat (2024).
* International Convention Centre for MICE in Madhya Pradesh (2024).
Impact Analysis:
* State Governments/UT Administrations:
* *Impact:* Primarily responsible for the development and promotion of MICE tourism destinations. They can receive financial assistance from the Ministry for infrastructure development.
* *Action Required:* Continue to develop and promote MICE tourism within their jurisdictions and utilize available financial assistance for infrastructure projects.
* Ministry of Tourism:
* *Impact:* Responsible for promoting India as a holistic tourism destination, formulating strategies for the MICE industry, and providing financial assistance for tourism infrastructure development.
* *Action Required:* Continue to promote India as a MICE destination, implement the National Strategy and Roadmap for the MICE Industry, and provide financial assistance to support infrastructure development.
* Central Agencies:
* *Impact:* Eligible to receive financial assistance from the Ministry of Tourism for tourism-related infrastructure development.
* *Action Required:* Utilize available financial assistance for infrastructure projects.
* Tourism Industry Stakeholders:
* *Impact:* Benefit from the development and promotion of MICE tourism destinations, leading to increased business opportunities and economic growth.
* *Action Required:* Engage with State Governments/UT Administrations and the Ministry of Tourism to capitalize on MICE tourism development initiatives.
Key Entities Referenced
Ministry of Tourism: The Indian governmental body responsible for the formulation and administration of the rules, regulations and policies relating to the development and promotion of tourism in India.
MICE: Meetings, Incentives, Conferences and Exhibitions; a segment of tourism that the Ministry of Tourism promotes.
National Strategy and Roadmap for MICE Industry: A document formulated by the Ministry of Tourism to promote the growth of the MICE industry in India.
Mangalore, Karnataka: A city in the state of Karnataka, India, that was considered for development as a MICE destination.
SHRI CAPTAIN BRIJESH CHOWTA: A member of Lok Sabha who raised a question about MICE destinations.
SHRI GAJENDRA SINGH SHEKHAWAT: The Minister of Tourism who answered the question about MICE destinations.
Chhattisgarh: A state in India where the CBDD Development of Mayali Hall Bagicha as Eco Tourism Destination project was sanctioned in 2025.
Arunachal Pradesh: A state in India where the Siang Adventure Centre EcoRetreat, Pasighat project was sanctioned in 2024.
GOVERNMENT OF INDIA
MINISTRY OF TOURISM
LOK SABHA
UNSTARRED QUESTION NO.2325
ANSWERED ON 04.08.2025
MICE DESTINATIONS
2325. SHRI CAPTAIN BRIJESH CHOWTA:
Will the Minister of TOURISM be pleased to state:
(a) the criteria and procedure adopted by the Government for identifying
and selecting cities for development as Meetings, Incentives,
Conferences and Exhibitions (MICE) destinations under any central
scheme or policy;
(b) whether Mangalore has been identified or proposed for development
as a MICE destination; and
(c) if so, the details thereof?
ANSWER
THE MINISTER OF TOURISM (SHRI GAJENDRA SINGH SHEKHAWAT)
(a) to (c): Development and promotion of tourist destinations and
products, including MICE tourism, is primarily the responsibility of the
respective State Government/Union Territory (UT) Administration.
However, as part of its on-going activities, the Ministry of Tourism
regularly promotes India as a holistic tourism destination including MICE
tourism through various mediums including social media and websites.
Ministry of Tourism identified MICE as one of the important segment of
Tourism. Ministry has also formulated a National Strategy and Roadmap for
MICE Industry to promote the growth of MICE industry in the country.
The Ministry of Tourism provides financial assistance to State Government
s/Union Territory Administrations/Central Agencies for the development of
tourism related infrastructure in the country under its schemes. (List of
Projects sanctioned for development of Convention centers and associated
infrastructure, is placed at Annexure).
*******ANNEXURE
STATEMENT IN REPLY TO PARTS (a) TO (c) OF LOK SABHA UNSTARRED
QUESTION NO.2325 ANSWERED ON 04.08.2025 REGARDING MICE
DESTINATIONS RAISED BY SHRI CAPTAIN BRIJESH CHOWTA
List of Projects sanctioned for development of Convention centers and
associated infrastructure under the various schemes of the Ministry of
Tourism:
S. State/UTs Central Project Name Project Sanctioned Components
No. Government Cost Year
Scheme (In Rs.
Crore)
1. Chhattisgarh CBDD Development 9.97 2025 Convention
of Mayali Hall
Bagicha as
Eco Tourism
Destination
2. Arunachal SASCI Siang 46.48 2024 Convention
Pradesh Adventure & Centre
Eco-Retreat,
Pasighat
3. Gujarat SASCI Tented City and 51.56 2024 Convention
Convention Centre
Centre
4. Madhya SASCI International 99.38 2024 Convention
Pradesh Convention Centre
Centre for
MICE
5. Haryana SD 2.0 Rejuvenation of 65.82 2025 Convention
Yadavindra Centre
Garden
6. Lakshadw SD 2.0 Enhancement 81.18 2025 Convention
eep of Tourist hall
Experience at for MICE
Bangaram
7. Madhya SD 1.0 Development of 18.77 2020 Convention
Pradesh Gwalior - Centre
Orchha -
Khajuraho -
Chanderi -Bhimbetka -
Mandu
8. Jammu SD 1.0 Development of 21.01 2021 Convention
Kashmir Tourist Centre
Facilities at
Gulmarg -
Baramulla -
Kupwara -
Kargil - Leh
9. Arunachal SD 1.0 Development of 4.028 2020 Convention
Pradesh Jirigaon - Nafra Centre
- Seppa - Pappu
- Pasa - Pakke
Valleys -
Lumdung -
Lafang Sohung
Lake - Taro Yar
- New Sagalee -
Ziro - Yomcha
10. Goa SD 1.0 Development of 39.33 2022 Convention
Coastal II: Rua Center
De Orum Creek
- Don Paula -
Colva -
Benaulim
11. Mizoram SD 1.0 Integrated 2.64 2019 Convention
Development of Centre
New Eco
Tourism under
Swadesh
Darshan- North
East Circuit at
Thenzawl &
South Zote,
District
Serchhip and
Reiek,
Mizoram.
12. Himachal SD 1.0 Development of 17.265 2022 Convention
Pradesh Kiarighat - Centre
Shimla -
Hatkoti - Manali
- Kangra -Dharamshala -
Bir - Palampur -
Chamba
13. Mizoram ACA Development of 39.94 2021 Convention
Convention Centre
Centre and
associated
Infrastructure
at Aizawl.
**********