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GOVERNMENT OF INDIA
MINISTRY OF TOURISM
RAJYA SABHA
UNSTARRED QUESTION NO.120
ANSWERED ON 29.01.2026
PROMOTION OF INDIAN TOURISM
120 SHRI ANIL KUMAR YADAV MANDADI:
Will the Minister of TOURISM be pleased to state:
(a) whether Government is taking steps to showcase the tourism potential of the country in
the foreign countries/destinations with a view to attract more tourists to India as their
favourite destination;
(b) if so, the details of promotional activities that have been undertaken during the last five
years;
(c) the details of amount spent in undertaking such promotional activities;
(d) whether Government has undertaken any survey to assess if there is substantial increase
in number of tourists who are visiting India;
(e) if so, the details thereof; and
(f) if not, the reasons therefor?
ANSWER
THE MINISTER OF TOURISM (SHRI GAJENDRA SINGH SHEKHAWAT)
(a) & (b): The Ministry of Tourism undertakes various promotional activities in
important and potential tourist generating markets with the objective to promote tourism to
the country, in association with the Indian Missions located in the respective countries, State
Governments/ Union Territories Administrations and travel trade sector. These promotional
activities undertaken during the last five years include participation in various international
travel trade exhibitions, fairs and events; organization of familiarization (FAM) tours for
foreign tour operators, media and influencers; organisation of Tourism Roadshows, India food
festivals; engagement with local tour operators and other industry stakeholders; publicity
through social media handles.
(c): The details of amount spent in undertaking such promotional activities are as under:
Year Actual Expenditure (Rs. in crore)
2020-21 108.09
2021-22 09.422022-23 15.89
2023-24 51.03
2024-25 31.99
(d) to (f): The Ministry of Tourism annually compiles international tourist footfalls to the
country. The details of International Tourist Arrivals (ITAs) in India during 2020 to 2024 are
given below:
Year ITAs (in lakh)
2020 63.37
2021 70.10
2022 143.30
2023 188.99
2024 205.69
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